Essential Google Consent Mode v2 hidden behind a paywall

The plugin does a decent job at its core function of blocking cookies before consent is given. However, its business model is incredibly frustrating for small business owners and those managing their own websites. Currently, Google Consent Mode v2 is a strict requirement for Google Ads and Google Analytics 4 to function correctly.

While the free version of this plugin successfully blocks the scripts, it deliberately restricts the ability to send the “Granted” consent state back to Google unless you upgrade to the Pro tier. As a result, the free plan Compliance by Hu-manity.co completely paralyzes conversion tracking and analytics. The worst part is that you only discover this critical missing feature after wasting time on setup and debugging errors in Google Tag Assistant. For anyone relying on Google’s advertising tools for their marketing, the free tier is practically useless. I highly recommend looking for officially certified Google CMP partners who include Consent Mode v2 in their free plans instead.