For our new site which will be launching in November were using EDD and I just love it.
Having a plugin built for the purpose of selling a digital product vs a plugin that has all the bells and whistles that aren't necessary really makes setting up the plugin a breeze.
The plugin is highly customizable and extendable through adding add-ons to the core plugin, i've bought quite a few and they all work beautifully together.
Thinking of selling a digital product online with a WordPress site? look no further than easy digital downloads.. Seriously!