I’ve installed Plausible on 4 client sites. It’s GDPR privacy compliant, and really easy to use. You don’t have to worry about configuring anything, you just activate the plugin and click through the setup guide. You can import legacy data from Universal Analytics, or add a module that tracks PDF downloads. The plugins displays these statistics right in the WP Admin Panel: unique visitors, total visits, total pageviews, views per visit, bounce rate, visit duration. Top sources for incoming traffic, top pages visited, location of visitors, and visitor devices. You get a lot of information without any complicate setup, and the GUI is very simple to understand. It’s a paid service, but you’ll save money in setup time. Technical support is top-notch too.
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