Hey, thanks mercime. it's late here, sorry for lack of description.
Page one was built through WP Write > Page
"Bunch of things" is a highly technical term for: certain bits of html in the page body (in between free form content), some repeating custom field entries (for the entire set and for groups of pages within the 40), and a setting added via plugin I'd like checked (that defaults to unchecked). Bunch of things. :)
Certainly some of the proverbial things could be achieved at the template level but most of it I'd like the end users to be able to change without touching template code.
Before you ask, "Groups within the 40" = eg 40 products, 10 of which are shoes, 20 are hats, 5 are ponchos and 5 are pogo sticks. In this scenario, the value for the custom fields "shippingcost", "onsale", "instock", "ugly-and-useless" may all be the same for each page.