Does not work in "The Retailer woocommerce theme"

I tried using this plugin in “The Retailer woocommerce theme” but it doesn’t show any kind of zooming effect/panel

Theme demo link: http://theretailer.getbowtied.com/demo/

Can you tell me why and how to sort this out?

http://wordpress.org/plugins/cloud-zoom-for-woocommerce/