Does exactly what it says

The plugin does it exactly what it says. As always, the Drip team make life on WP easy by developing seemingly sophisticated tools in way that makes life easy.

We used this plugin to add Drip tags and back-end marketing automation for free reports we provide on pages and pop-ups, instead of using a complete (and heavier/slower) automation tool like WP Fusion users are tag once they land on the report page (not during user creation or email sign-up, reducing load times). (BTW, we use WP Fusion on all of our other sites for Drip integration).

Easy plugin, works well straight out of the box.