Support » Plugin: Yoast SEO » Do quotes matter to SEO plugin?

  • WordPress version: 3.5
    WordPress SEO version:

    In our news stories we often use single or double quotation marks around the titles of movies, plays, books, etc. (Eg. AHS Musical Club presents Disney’s ‘Beauty and the Beast’). If we put the title (Beauty and the Beast) as the focus keyword in the plugin, it doesn’t recognize that the title is also in the SEO title (post headline) or in the body of the article. Do single quotes/double quotes affect how the information is processed by search engines and do they matter to the plugin? What do you recommend we do?

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