Do not show a label

Hi,

For a group of users I have defined a role and on all the products of the site they have a discount.

When a user with that role enters the site he sees all the products with a “occasione” red label (see https://tinypic.host/image/Prod.3XtaAh).

Is it possible not to show this label? If so, how?

Thank you in advance

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