In order to get the Demographics (Age/Gender) and Interests (Affinity Categories) to work, Google Analytics is telling me that Tracking code changes are needed.
GA says: "Your Analytics tracking code does not include the necessary support for the Demographics and Interest reports. Learn more about the simple, one-line, one-time change to your tracking code to add this support."
The instructions state that I should change this line from:
ga.src = ('https:' == document.location.protocol ? 'https://ssl' : 'http://www') + '.google-analytics.com/ga.js';
ga.src = ('https:' == document.location.protocol ? 'https://' : 'http://') + 'stats.g.doubleclick.net/dc.js';
Does the Yoast GA for WordPress plugin support the new Demographics and Interests reports in Google Analytics?
What should I do to allow this to work using your plugin?
I've asked this question here too: https://github.com/Yoast/google-analytics-for-wordpress/issues/6