Support » Plugin: AMP » Could disabling AMP negatively impact Discover?

  • Resolved Mike Crantea


    We have jumped on the AMP very early on, and since have put a lot of effort in improving the performance on the non-AMP pages, such that they are on-par or even better than AMP.

    By searching the internet I was not able to find a relation between AMP and Discover traffic… but want to be extra-careful.

    Are there any steps that one would need to do before disabling AMP to minimise the risk of being negatively impacted on the search traffic?

    I was thinking setting up 301 redirects from the AMP endpoints… but maybe I’m being overly cautious.

Viewing 3 replies - 1 through 3 (of 3 total)
  • Plugin Support Milind More


    Hello @mihai2u

    In recent news, Google Search Console announced that AMP is no longer required to list your page in top stories.

    However, GSC introduced the new ranking factor Page Experience which can be achieved with AMP easily without investing in a lot of resources.

    You can also use high-performing AMP components on the non-AMP page to improve the overall Page Experience thanks to bento.

    You may have heard about the AMP’s Bento initiative, which aims at enabling site owners to make use of high-performance AMP components without the same level of AMP validation constraints. With Bento you can use AMP components where needed, by mixing AMP components with non-AMP components (e.g. custom JavaScript).

    The final goal is to achieve a good Page Experience for your site (see FAQ). Page Experience includes a set of standardized core metrics (Core Web Vitals) measuring how well a given web page performs, without needing to rely on AMP validation. That being said, overall AMP pages overwhelmingly achieve better PX than non-AMP pages, so using AMP is still worthwhile.

    You can use Performance Metrics tool to compare AMP vs non-AMP performance.

    I will also recommend consulting with an SEO expert before taking any further steps

    Plugin Author Weston Ruter


    Hey Mike. Here’s the Google Search Central documentation on Remove your AMP pages from Google Search, specifically Remove only AMP pages, while preserving the canonical non-AMP pages.

    Thread Starter Mike Crantea


    Thank you for the answers. These help drive a decision much easier.

Viewing 3 replies - 1 through 3 (of 3 total)
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