Title: Conversion value and Catalog
Last modified: May 3, 2024

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# Conversion value and Catalog

 *  Resolved [maeldange](https://wordpress.org/support/users/maeldange/)
 * (@maeldange)
 * [2 years ago](https://wordpress.org/support/topic/conversion-value-and-catalog/)
 * Hello,
 * We are using the Facebook for Woocommerce plugin for our website, but we are 
   experiencing two distinct problems.
 * **CONVERSION VALUE**
 * We have an anomaly on the conversion values that come back on the Facebook platform,
   we have very high figures, which makes ROAS inconsistent. I’ve identified the
   problem, but I don’t know how to solve it.
   In fact, the root of the problem lies
   in the fact that the plugin or facebook, I don’t know, mixes up the “.” and the“,”
   of my purchases. Note that on the FB platform, we are in $, but on the site, 
   we sell in €. I wonder if it’s not a problem between EN and FR reading, where
   the “.” and “,” don’t have the same meaning. How can I solve the problem? Otherwise
   we’ll have to change tools.
 * **CATALOG**
 * I can’t run catalog campaigns to remarket my add to card and viewcontents. Obviously,
   the products aren’t mapped properly. In fact, when I do remarketing campaigns,
   my audiences are very low in volume.
   I’ve noticed that on our product pages, 
   [there are no content IDs](https://rekt.fr/produit/rekt-ultim8/?version=french-blue).
   Problem. How can I make an audit of my catalog and make sure that everything 
   is good, because to date it’s not operational.Indeed, if I look at the catalog’s
   match rate, it’s pretty mediocre. How can I be sure that everything’s perfect?
 * Thank you,
 * Have a nice day

Viewing 8 replies - 1 through 8 (of 8 total)

 *  [Zee](https://wordpress.org/support/users/doublezed2/)
 * (@doublezed2)
 * [2 years ago](https://wordpress.org/support/topic/conversion-value-and-catalog/#post-17732512)
 * Hello [maeldange](https://wordpress.org/support/users/maeldange/)
 * Thank you for contacting us.
 * **CONVERSION VALUE**
   For better understanding, could you please share more details
   about why do you think the plugin mixes up the “.” and the “,” of the purchases?
   Any real examples and screenshots will be helpful.If you have any other data 
   related to ROAS, please share that with me so I can review it.
 * **CATALOG**
   Could you share more details and a screenshot of your product catalog?
   I want to review it and see why the products are not mapped properly.Are you 
   seeing any warnings or errors in the settings?
 * Lastly, I’d like to review your site’s **System Status Report**.
   You can find
   it via WooCommerce > Status.Select Get system report and then Copy for support.
 * Once you’ve done that, you can paste the text in [https://gist.github.com](https://gist.github.com)
   
   After that, you can paste the Gist link here in your reply.
 * Have a great day!
 * Best regards.
 *  Thread Starter [maeldange](https://wordpress.org/support/users/maeldange/)
 * (@maeldange)
 * [2 years ago](https://wordpress.org/support/topic/conversion-value-and-catalog/#post-17736010)
 * Hello,
   Thank you very much for your help.My answers below, I remain available
   for further information:**CONVERSION VALUEI’ll give you more context. Indeed,
   I suspect it comes from “.” and “,” but I’m not sure.Maybe CAPI or something 
   else is doing something wrong. If we look at this adset, 1 purchase (“achat”)
   for $125K of conversion value (“valeur de conversion des achats”): [https://ibb.co/C1B0kG3](https://ibb.co/C1B0kG3).
   Except that the average basket on my site is less than €500, and no product is
   that expensive, so it’s inconsistent. Looking at this amount, I even question
   the “.” and “,” because I don’t understand how you can get this amount. Finally,
   I’m a bit lost. When I go to my event manager and look at the acidity samples
   for the Purchase event.I see some strange figures and not always the same content_ids
   or URLsCF screen :[https://ibb.co/cJkqDGy](https://ibb.co/cJkqDGy )[https://ibb.co/W2gK20C](https://ibb.co/W2gK20C)
   [https://ibb.co/tbgDvYc](https://ibb.co/tbgDvYc)By the way, we’re talking about“
   checkout” content_ids, but shouldn’t we be on “purchase”?I’ve got two similar
   events in a row with a value of 9,603, which is astonishing:[https://ibb.co/0DV3SpJ](https://ibb.co/0DV3SpJ)
   [https://ibb.co/swWt2wY](https://ibb.co/swWt2wY)In concrete terms, the values
   are abnormally high.I’ve also looked at the initiated payments or Add to Card,
   and I’ve also observed some strange values: [https://ibb.co/867dSK1 ](https://ibb.co/867dSK1 )
 * **CATALOG**
 * When I go to the sales manager and consult the catalog.
   Visibly, there are two
   pieces of information:
    - 35.7%: Item interactions on your websites that match the items in this catalog.
    - They receive content IDs that don’t correspond to any catalog associated with
      your pixel.
      Screen: [https://ibb.co/ByhsGkS](https://ibb.co/ByhsGkS)
 * Also, when I go to the site and look at any product: [https://ibb.co/xs2VzH8](https://ibb.co/xs2VzH8)
   
   I can see that for content_ids, we’re on “Product”, but there should be a distinct
   reference for all products, shouldn’t there?
 * You can find the System Status Report here: [https://github.com/users/Lamael94/projects/1/views/1?pane=issue&itemId=61997167](https://github.com/users/Lamael94/projects/1/views/1?pane=issue&itemId=61997167)
 * **Have a great day!**
 * **Best regards.**
 *  [Zee](https://wordpress.org/support/users/doublezed2/)
 * (@doublezed2)
 * [2 years ago](https://wordpress.org/support/topic/conversion-value-and-catalog/#post-17737720)
 * Hello [maeldange](https://wordpress.org/support/users/maeldange/)
 * Thank you for sharing more details.
 * **CONVERSION VALUE**
 * The discrepancies you’ve highlighted are indeed concerning, particularly the 
   inconsistency between the reported conversion values on the Facebook platform
   and the actual purchase prices on your site.
 * Given the complexity of the issue and the potential involvement of various factors
   such as currency interpretation and technical functionalities like CAPI, I believe
   it would be beneficial to seek assistance from the [Meta Business Help Center](https://www.facebook.com/business/help).
   Their expertise in Facebook advertising and platform functionalities could provide
   valuable insights into what might be causing these anomalies.
 * Once we have the response from Meta, I can use that information to diagnose the
   issue.
 * **CATALOG**
 * To get a clearer picture, could you please edit one of your products and share
   screenshots of the edit page?
 * Typically, the SKU assigned to each product serves as the Content ID, so ensuring
   that this information is properly configured could potentially resolve the catalog
   problem you’re experiencing. Once I’ve reviewed the product setup, we can work
   on fixing the content_id issue to address the catalog problem more effectively.
 * Looking forward to your reply. 🙂
 * Best regards.
 *  Thread Starter [maeldange](https://wordpress.org/support/users/maeldange/)
 * (@maeldange)
 * [2 years ago](https://wordpress.org/support/topic/conversion-value-and-catalog/#post-17738482)
 * Thank you very much for your help.
 * **CONVERSION VALUE**
 * Very well, I can contact support in this case and share the answers with you.
   
   Would you advise me to use chat or specific support? We’re using a WordPress 
   plugin here, so I’m afraid I’m not speaking to the right person.
 * **CATALOG**
 * You can find a video presenting product editing here: [https://www.dropbox.com/scl/fi/d7n8zbleuvk2yv9xnsn4q/WhatsApp-Video-2024-05-07-at-11.32.06.mp4?rlkey=8ctcx1e0spakvtgy1y550wumw&st=mn69qh8h&dl=0](https://www.dropbox.com/scl/fi/d7n8zbleuvk2yv9xnsn4q/WhatsApp-Video-2024-05-07-at-11.32.06.mp4?rlkey=8ctcx1e0spakvtgy1y550wumw&st=mn69qh8h&dl=0)
 * Have a nice day!
 *  [anastas10s](https://wordpress.org/support/users/anastas10s/)
 * (@anastas10s)
 * [2 years ago](https://wordpress.org/support/topic/conversion-value-and-catalog/#post-17740327)
 * 👋 hey [@maeldange](https://wordpress.org/support/users/maeldange/)
 * On the **CONVERSION VALUE** issue, feel free to reach out to Meta via the support
   channel(s) available to you.
 * Moving on, with the **CATALOG** issue, there are a few things to note:
    - The Facebook plugin, per the site’s System Status Report (SSR) is at version
      3.1.11. [Kindly update to the latest available](https://wordpress.org/plugins/facebook-for-woocommerce/),
      version 3.2.1 at the moment of writing this.
    - The version of WooCommerce that is currently active is 8.6.1, again per the
      site’s System Status Report (SSR). The latest release is [WooCommerce version 8.8.3](https://wordpress.org/plugins/woocommerce/),
      at the moment of writing this.
 * Before we are able to proceed any further, kindly make sure the above-mentioned
   plugins are updated to their latest version, respectfully, along with any other
   software that needs updating.
 * Subsequently, it would be best to act on the messages appearing up-top on product
   pages, [as showcased in the screenshot linked here](https://snipboard.io/VTXZGr.jpg).
 * If the issue persists, I’d recommend proceeding with [a conflict test, as detailed here](https://woo.com/document/how-to-test-for-conflicts/).
 * I trust that points you in the right direction, but if you have more questions,
   let us know.
 * We’re happy to help.
 *  Thread Starter [maeldange](https://wordpress.org/support/users/maeldange/)
 * (@maeldange)
 * [1 year, 12 months ago](https://wordpress.org/support/topic/conversion-value-and-catalog/#post-17750858)
 * Hello,
 * Thanks for your feedback.
 * CONVERSION VALUE
    - I’m still in contact with the META teams, to be continued.
 * CATALOG
    - Noted for the update of the Facebook plugin and the WooCommerce version. We’re
      on it.
    - Once done, we’ll implement the two proposed opportunities
 *  [anastas10s](https://wordpress.org/support/users/anastas10s/)
 * (@anastas10s)
 * [1 year, 12 months ago](https://wordpress.org/support/topic/conversion-value-and-catalog/#post-17750916)
 * 👋 thank you for checking-in, [@maeldange](https://wordpress.org/support/users/maeldange/).
 * We’ll be around, when you are ready to continue.
 *  [anastas10s](https://wordpress.org/support/users/anastas10s/)
 * (@anastas10s)
 * [1 year, 11 months ago](https://wordpress.org/support/topic/conversion-value-and-catalog/#post-17798806)
 * Hi there 👋 We haven’t heard back from you in a while, so I’m going to mark this
   as resolved – we’ll be here if and/or when you are ready to continue.

Viewing 8 replies - 1 through 8 (of 8 total)

The topic ‘Conversion value and Catalog’ is closed to new replies.

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 * 9 replies
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 * Last reply from: [anastas10s](https://wordpress.org/support/users/anastas10s/)
 * Last activity: [1 year, 11 months ago](https://wordpress.org/support/topic/conversion-value-and-catalog/#post-17798806)
 * Status: resolved