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Conversion tracking code integration (5 posts)

  1. iohannis
    Posted 2 years ago #


    I have a client who uses this plugin, and he wants to track conversions with a script (javascript) from Adwords. However, I don't see how to integrate the code, to fire either on signup using ajax or any thank you page. Could you give me a hint on where to look?



  2. mc_tak
    Posted 2 years ago #

    Hey Calle,

    Thanks for writing in. While this goes a bit outside of our range of support, I'd be happy to take a look to see if I can make any recommendations on how to incorporate the interaction you're looking for.

    Could you provide me with a bit more detail on what the script needs to access in order to work? How is it intended to work alongside the plugin's sign up form functionality? Is there an example process you could provide?

    As this question has to primarily do with how to utilize an outside script/plugin, it may be worth consulting their developers or support team, in order to troubleshoot the issue as well.

    We look forward to hearing back!

  3. iohannis
    Posted 2 years ago #

    Thanks for replying. It's a conversion code from Google Adwords, that needs to be triggered on successful signup.

    This is sample code from Google:

    <!-- Google Code for Purchase Conversion Page -->
      <script type="text/javascript">
      /* <![CDATA[ */
      var google_conversion_id = 1234567890;
      var google_conversion_language = "en_US";
      var google_conversion_format = "1";
      var google_conversion_color = "666666";
      var google_conversion_label = "Purchase";
      if (10.0) {
      var google_conversion_value = 10.0
      /* ]]> */
      <script type="text/javascript"
      <img height=1 width=1 border=0

    Perhaps I could do a callback to the image url, somehow? I don't know how to trigger the callback without altering your plugin...(?)

  4. mc_tak
    Posted 2 years ago #

    Hey there,

    One option would be to integrate the script into the existing plugin code. However, I'm afraid that we are not able to provide support in this forum in regards to customizing the plugin's code, so that I'm afraid that would ultimately have to be researched independently. The plugin code can be accessed by going to the WP Admin page > Plugins > Editor > MailChimp.

    As far as alternative implementations, I'm not quite familiar with the script in question, but depending on what information the script needs access to, there may be some other options to consider. For example, if you're looking to have it interact with successful signups only, you may consider using a webhook event (which is available in your MailChimp account).

    A webhook will pass the subscriber information to a designated URL whenever a successful sign up occurs:


    If I'm understanding the nature of the script correctly, webhooks could be utilized to pass that information to your script and be used in the way you're looking for. Webhooks will fire when a successful signup occurs on your WordPress MailChimp plugin form as well.

    If you have any further questions, just let us know!

  5. Andrew Rowland
    Posted 2 years ago #

    @iohannis You can achieve what your client wants to do in one of two ways (or others I am sure)

    1) Set-up a custom "Thank You" page for MailChimp and add the conversion tracking code above to that page. (http://kb.mailchimp.com/article/can-i-design-and-host-my-own-thank-you-pages-instead-of-using-mailchimps)
    NOTE: If you are using the "Advanced Form Builder" you will not see the option for the custom thank you URL, and will unfortunately need to use a META refresh tag on their thank you page that sends people to the custom URL with your conversion tracking (http://www.w3.org/TR/WCAG20-TECHS/H76.html)

    2) Customize the plugin. Here is an example I just coded up for my site after realizing that the mailchimp plugin will not let you set a custom Thank you URL...http://pastebin.com/X3PgGntk

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