Conversion data discrepancy between woocommerce and analytics

  • Resolved ssoulless

    (@ssoulless)


    4 years, 5 months ago

    For some reason when I check conversions in woocommerce dashboard the data is a bit different than Google Analytics.

    Google Analytics usually reports less conversions and conversion value than woocommerce, I wonder why.

    Also when we check product performance, for example for a certain product we see in GA that it had 50 unic sells but in woocommerce it shows 62 unic sells.

    So the values are decreased in GA, I wonder why this could be happening. If it is a common issue (I couldn’t find something similar in the support forum) I would like to know how to solve it. Thanks

Viewing 5 replies - 1 through 5 (of 5 total)
  • 3 Sons Development

    (@3sonsdevelopment)

    4 years, 5 months ago

    Hi @ssoulless,

    I wonder if customers are not visiting the thank you page after paying? Are you using an offsite payment gateway (like PayPal Standard) where customers leave the site in order to pay?

    Thanks

    Thread Starter ssoulless

    (@ssoulless)

    4 years, 5 months ago

    well we are using mercadopago, they have a popup within the site, but all our users always end up on the thank you page after they complete the purchase

    Thread Starter ssoulless

    (@ssoulless)

    4 years, 5 months ago

    The discrepancy between the real data and Google analytics is ~17%

    Plugin Support John Coy a11n

    (@johndcoy)

    Automattic Happiness Engineer

    4 years, 5 months ago

    Hi @ssoulless

    Do you have any issues when using another payment method like Cash or the payment gateway listed above?

    3 Sons Development

    (@3sonsdevelopment)

    4 years, 4 months ago

    Hi @ssoulless,

    Hopefully, you were able to clear up this issue. Since it’s been a while since we last heard from you, I’m going to mark this thread resolved.

    If you still have trouble, please feel free to open up a new topic. We’d be happy to jump back in and help you out.

Viewing 5 replies - 1 through 5 (of 5 total)
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