Clean & Functional. Free includes subscriptions.

This is so much lighter and cleaner than using woocommerce. It doesn’t have every feature, but most of them aren’t needed by the majority of people. (I’d like to see custom fields supported, I believe it is on the roadmap.) Importantly, the free version supports recurring payments for both Stripe and PayPal.

The ecosystem of fluent plugins integrate tightly with each other: Fl Cart, Fl Forms, Fl CRM, Fl Community, Fl Support, Fl Auth, Fl SMTP, & Fl Bookings. All of the free versions have generous functionality, for example Fl Forms offers conditional logic.

So far, the support for Fl Cart and my other Fl plugins has been great. They make a good business partner!