So easy to customize, and with so many customizable areas. This was the 5th or 6th theme I tried to use for what I needed, and the only one that gave me what I needed with a business appropriate style. Couldn't have asked for anything better, especially with how helpful the developer is. He/she responds so quickly and is extremely knowledgeable. I use it through the GoDaddy WP application, which isn't a problem at all.