Best Google Analytics Alternative

Have been using Fathom Analytics for a while now and am so happy with it! They are always ensuring that privacy is top of mind, and are so much easier to use than Google Analytics.
They make it really easy to setup goals, and track events throughout and it takes so much less time to be able to check and analyze data with their beautiful designed dashboard.
They are the best Google Analytics alternative out there and I truly look forward to seeing any an all updates they have for the future.