Basically I have decided to run a banner on my site, first of all I decided to use a program called AdMentor which was very easy to use but the main issue lies with its click URL which is something like http://www.mydomain.com/wp-content/plugins/wpadmentor/link….. and looked very unprofessional. The second drawback of the software is that it has no way of tracking impressions and clicks daily or weekly as it just gives a total for the banner.
Yesterday I switched to OpenX which I thought would be much better however I find it very complicated to use and my main issue however lies with its impression and click counting. My site gets around 20k clicks a day and Admentor successfully recorded that, however OpenX recorded only 1700 in a 12 hour period but managed to record 300+ clicks which seem very wrong. Another point is that Admentor does not update the stats live.
Can anybody please suggest to me a good piece of software for displaying ads which is both professional and easy to use.