An editorial calendar is essential for managing a blog like ours, especially when there are multiple team members collaborating on it. As part of our commitment to sharing the in’s and out’s of our operations at Denver Data Designs, we want to share our experience with a powerful tool we use in conjunction with our blog.
As a member of the blogger community, we’ve tried just about every option for organizing our posts and scheduling their push to social media. Paper calendars, notebooks full of sticky notes, Google spreadsheets…none are failsafe and effective. Also, we don’t have the expertise on the best times and days to post to each location. This is where CoSchedule has been so very helpful. You don’t have to worry about when the highest readership for your item is going to be scanning for content. It allows us to keep our focus on writing data visualization content, rather than on managing the distribution of that content.
We recently traded in our spreadsheets, paper calendars, and back-and-forth emails for CoSchedule – an editorial calendar plugin for WordPress. This plugin is very easy to install and configure. Within 30 minutes we were intuitively pushing our content out to Twitter, LinkedIn, and so many other places we look to gather readership. The system is very easy to setup and use and just makes sense. In addition, everything you want is self contained in the plugin in WordPress including getting help, analytics, and a very cool calendarized view of the activities. Speaking of the analytics – you get a great view into the impact your marketing programs are having with your blogs exposure and impact. Are you attaining new readers, drawing new customers, or informing more of your target audience? If so, the analytics are very helpful in showing you these facts.
CoSchedule also has a great way to manage and view your activities. You can review upcoming events, tasks, and top content. This gives you a good view on which posts have landed successfully to your audience and those that need some work. This is a great landing page to get a great overview of how the system is functioning day to day.
CoSchedule also has a great way to select the type of post you want to share – for instance because we are sharing lots of data visualizations, we are most often using the image type. But if you have lots of text content, perhaps the link type is the way to go.
There are also extensive settings to customize what options you want in the system. For instance you can select your integrations with social platforms, change timezone settings, and even change the types of content you plan to distribute. CoSchedule has clearly thought through many different use cases in the world of marketing and blogging to anticipate your every need.
Finally, the product just works. Unlike many products, the functions work as expected. I’m not saying that they don’t have defects (although I couldn’t find any), but it’s a solid product that you can depend on.
After a using the CoSchedule demo we don’t think I can ever go back to any other way. We are def a CoSchedule convert! Keep up the great product development CoSchedule!
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