My website relies heavily on high content management. I'm limited in what I can do with the CMS in wordpress. I can't create albums or categories for my media, which I need to be able to separate for different areas of my site. This plug in really offers a lot of in-depth components & settings that can be customized to work with your theme (great shortcode & tons of widgets). It also functions as a tracking system for photos, which are each individually given ID# and album# (making it easier to call on & retrieve in shortcode). It also gives the ability to set photos as pending if you don't want to publicly release or publish them yet. These kinds of independent functionalities within the plug-in make it really awesome, plus the developer support & documentation-- above and beyond. HIGHLY RECOMMEND THIS PLUG-IN !