Title: Active View Ratio Last modified: January 19, 2019 --- # Active View Ratio * Resolved [Fropky](https://wordpress.org/support/users/fropki/) * (@fropki) * [7 years, 8 months ago](https://wordpress.org/support/topic/active-view-ratio/) * Hi, * We are using this plugin for past 40+ days. Before that we were using Adrotate for about 10 months. Active view ratio on adrotate was about 65 to 67. But since we came on advanced ads active view ratio is now 52 to 54. Largely user and geo remain the same. Server speed remain the same. * Can you please suggest us thing in advanced ads plugin which can cause that kind of behavior? Viewing 10 replies - 1 through 10 (of 10 total) * Plugin Author [Thomas Maier](https://wordpress.org/support/users/webzunft/) * (@webzunft) * [7 years, 8 months ago](https://wordpress.org/support/topic/active-view-ratio/#post-11107162) * Hi fropki, * thanks for reaching out. * Are you using any add-ons for Advanced Ads? * If not, my other suspicion is that delivery might have changed slightly. E.g., more impressions served on mobile than before, where ads are easily below the fold. * Happy to take a look at your ad setup if you provide me with the information. * Thanks, Thomas * Thread Starter [Fropky](https://wordpress.org/support/users/fropki/) * (@fropki) * [7 years, 8 months ago](https://wordpress.org/support/topic/active-view-ratio/#post-11107820) * Hi Thomas Maier, * We are currently using free advanced ads plugin (if paid version can solve this issue we can purchase that as well). * We do not use placement, we just use Ad unit and hard code them in topics. * There is almost no change in user geo location and device. Getting almost same% of traffic though active view ratio is really less between two plugins. * We can not give login info for our blog as we are behind a firewall. We can give remote access to our pc using team viewer if u need to test some of the things on our blog. * Regards, Rahul * Plugin Author [Thomas Maier](https://wordpress.org/support/users/webzunft/) * (@webzunft) * [7 years, 8 months ago](https://wordpress.org/support/topic/active-view-ratio/#post-11107878) * Hi Rahul, * thanks for your feedback. * You don’t need to use an add-on or send me a login. * Your site is not accessible, right? What ads are you using and how do you measure active views? I was assuming AdSense, but they are not allowed behind firewalls, so it must be something else. * Did you use any conditions for ads before or after the change? * Thanks, Thomas * Thread Starter [Fropky](https://wordpress.org/support/users/fropki/) * (@fropki) * [7 years, 8 months ago](https://wordpress.org/support/topic/active-view-ratio/#post-11109277) * Hi Thomas Maier, * I was saying my login info is behind firewall. Website is available to General public. What do u mean by condition like based on device? * We are serving same ad content and same old ad placement. * Thread Starter [Fropky](https://wordpress.org/support/users/fropki/) * (@fropki) * [7 years, 8 months ago](https://wordpress.org/support/topic/active-view-ratio/#post-11109278) * We use Google Adx ads. Serving them using advanced ads right now. * Plugin Author [Thomas Maier](https://wordpress.org/support/users/webzunft/) * (@webzunft) * [7 years, 8 months ago](https://wordpress.org/support/topic/active-view-ratio/#post-11109659) * Hi Fropky, * > What do u mean by condition like based on device? * AdRotate and Advanced Ads have conditions for which page should show an ad or which user should see it. * Options like showing a specific ad on mobile or desktop only could look the same for users, but work differently with each plugin. That could have an impact even when using the same positions. * The same accounts for detecting bots, injecting ads automatically on specific conditions, etc. * So whatever additional settings you are using, it might help to narrow it down. * Thanks, Thomas * Thread Starter [Fropky](https://wordpress.org/support/users/fropki/) * (@fropki) * [7 years, 8 months ago](https://wordpress.org/support/topic/active-view-ratio/#post-11109690) * Thomas Maier, * We do not use any condition like a certain ads should show on desktop or on mobile. There is only 1 ad which show on desktop but not on mobile (but we use CSS to hide that ad and do not use plugin option for that thing). * We do not filter ads for bot and do not inject ads on specific condition as well. We keep things as default as possible. * Regards, Rahul * Plugin Author [Thomas Maier](https://wordpress.org/support/users/webzunft/) * (@webzunft) * [7 years, 8 months ago](https://wordpress.org/support/topic/active-view-ratio/#post-11111674) * Hi Rahul, * thanks again for your feedback. * I don’t think there is something very critical wrong, because ads are still showing up. Of course, there might still be a subtle difference between Advanced Ads and AdRotate that I am missing right now. * Did the change appear on the same day you installed Advanced Ads or is it possible that this is just a coincidence and the numbers naturally moved in this direction? * Are you using any of our add-ons? * Thanks, Thomas * Thread Starter [Fropky](https://wordpress.org/support/users/fropki/) * (@fropki) * [7 years, 8 months ago](https://wordpress.org/support/topic/active-view-ratio/#post-11111705) * Hi Thomas Maier, * Not suddenly but within 7-10 days active ratio have fallen from 64-68 to 53-55. * Regards, Rahul * Plugin Author [Thomas Maier](https://wordpress.org/support/users/webzunft/) * (@webzunft) * [7 years, 8 months ago](https://wordpress.org/support/topic/active-view-ratio/#post-11111797) * Thank you. It could be a seasonal thing as well then. Before hunting something down within Advanced Ads that might not be there, would it be possible for you to either run both plugins at the same time or switch back to AdRotate for a few days? * Thanks, Thomas Viewing 10 replies - 1 through 10 (of 10 total) The topic ‘Active View Ratio’ is closed to new replies. * ![](https://ps.w.org/advanced-ads/assets/icon-256x256.gif?rev=2773443) * [Advanced Ads – Ad Manager & AdSense](https://wordpress.org/plugins/advanced-ads/) * [Frequently Asked Questions](https://wordpress.org/plugins/advanced-ads/#faq) * [Support Threads](https://wordpress.org/support/plugin/advanced-ads/) * [Active Topics](https://wordpress.org/support/plugin/advanced-ads/active/) * [Unresolved Topics](https://wordpress.org/support/plugin/advanced-ads/unresolved/) * [Reviews](https://wordpress.org/support/plugin/advanced-ads/reviews/) * 10 replies * 2 participants * Last reply from: [Thomas Maier](https://wordpress.org/support/users/webzunft/) * Last activity: [7 years, 8 months ago](https://wordpress.org/support/topic/active-view-ratio/#post-11111797) * Status: resolved