Title: Activate Ad Quality
Last modified: August 22, 2016

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# Activate Ad Quality

 *  [rodrimar](https://wordpress.org/support/users/rodrimar/)
 * (@rodrimar)
 * [11 years, 10 months ago](https://wordpress.org/support/topic/activate-ad-quality/)
 * Hi,
 * Please, tell me more about Ad Quality tool and how activate it.
 * [https://wordpress.org/plugins/advertising-manager/](https://wordpress.org/plugins/advertising-manager/)

Viewing 1 replies (of 1 total)

 *  Plugin Author [switzer](https://wordpress.org/support/users/switzer/)
 * (@switzer)
 * [11 years, 9 months ago](https://wordpress.org/support/topic/activate-ad-quality/#post-5412801)
 * rodrimar: in general, the ad quality integration will allow an advertiser to 
   check the URL of the publisher so that they can be sure of the page where they
   are displaying the ad.
 * This sounds simple to do, but there are a number of ad networks, exchanges, and
   other parties that actively try to change the URL so that an advertiser thinks
   that their ad is on the intended site (e.g. like ebay.com), when in reality it
   is running in a sophisticated nest of IFRAMES that look like they are coming 
   from ebay but are actually coming from pirate bay!
 * The way that advertisers deal with this is that they create a ‘white list’ of
   publishers that they are willing to advertise on. This is a sub-optimal method
   because of two reasons:
 * 1. There are millions of legitimate websites with quality users that do not get
   access to ads from these advertisers, because they are not on the advertiser’s‘
   white list’.
    2. The websites that are already on the ‘white list’ are inaccurately
   treated as 100% ‘good’, when in reality some ads are being shown on other sites
   and being fraudulently represented as showing on the white listed website.
 * If ad quality tools are successful, many more publishers will have access to 
   higher quality ads, and large publishers (that are already on the white list)
   will get higher fill rates and CPMs, and overall the ad dollars will flow to 
   the right people.
 * To enable, just click ‘enable ad quality’ from the ad settings in WordPress admin
   screen.
 * I spend a lot of my time on ad quality, and am building a company called AdQ 
   which will solve a lot of quality issues for advertisers.

Viewing 1 replies (of 1 total)

The topic ‘Activate Ad Quality’ is closed to new replies.

 * ![](https://s.w.org/plugins/geopattern-icon/advertising-manager.svg)
 * [Advertising Manager](https://wordpress.org/plugins/advertising-manager/)
 * [Frequently Asked Questions](https://wordpress.org/plugins/advertising-manager/#faq)
 * [Support Threads](https://wordpress.org/support/plugin/advertising-manager/)
 * [Active Topics](https://wordpress.org/support/plugin/advertising-manager/active/)
 * [Unresolved Topics](https://wordpress.org/support/plugin/advertising-manager/unresolved/)
 * [Reviews](https://wordpress.org/support/plugin/advertising-manager/reviews/)

 * 1 reply
 * 2 participants
 * Last reply from: [switzer](https://wordpress.org/support/users/switzer/)
 * Last activity: [11 years, 9 months ago](https://wordpress.org/support/topic/activate-ad-quality/#post-5412801)
 * Status: not resolved