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Convert Experiments by Yoast
A/B and MVT Testing Huh! (4 posts)

  1. tadbs.com
    Member
    Posted 1 year ago #

    Who ever wrote this introduction tells the reader nothing about the plugin.
    "Advanced A/B" Huh!
    "Testing functionality for your website or blog." What does this mean?

    The functionality of this plugin description does not tell the reader anything. Why would someone want to download this product?

    https://wordpress.org/plugins/convert-experiments/

  2. clivej
    Member
    Posted 1 year ago #

    The description meant nothing to me either. I really can't tell if I should download this plugin. Half the email I got from you this morning is about the plugin and asks me to try it. But can you say in plain English what it does and how it will benefit my site?

  3. tdevalk
    Member
    Posted 1 year ago #

    Hmm, it seems the description should a bit more clear then. Let me try to explain and let me know if that works for you!

    A/B testing is basically testing different variations of a page. So you have a page that looks just like it looks now, but you feel something can be improved to get more sales or signups, or maybe just more engaged users. With this plugin and the Convert Experiments tool, you can create a variation of your page, without having to change the URL. 50% of the users will get the original page, and 50% will get the "new" page, with all the things you changed. And they all go to the same URL, so users won't actually notice anything.

    Within the Convert Experiments tool, you can see the results (live!) and actually see which page variation is performing best.

    Did that help clarify?
    My advice: just download the plugin and try it all out! It's free anyway! ;)

  4. clivej
    Member
    Posted 1 year ago #

    Thanks very much for the explanation. That's a lot clearer to me. I'm sure I am not the only person who didn't understand that the plugin is for comparing the impact of different variations of the same page. It won't add much value to my site.

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