A well-deserved 5 stars

I’ve been using DropAvif Image Optimizer on multiple WordPress sites for a while now and I genuinely love how it improves site performance without extra hassle. It converts heavy images into modern WebP and AVIF formats, which has noticeably reduced page weight and helped boost speed scores on Google PageSpeed and Core Web Vitals.

Setting it up was easy — once activated, it starts optimizing images automatically, and the next-gen formats load seamlessly for visitors, increasing overall site responsiveness.

I also appreciate that original files stay untouched and optimized images are kept separately, so I can always revert if I need to. The plugin integrates well with popular tools like WooCommerce, Elementor, Rank Math and Yoast SEO, which makes it a no-brainer for both blogs and ecommerce sites.

Best of all, even the free version gives real value, and the PRO features like smarter AVIF conversion and automatic format selection take image performance to the next level. In short: it’s reliable, effective, and has improved my site speed and SEO without slowing down my server. Highly recommended.