• This plugin was quite a valuable asset for my company and it enabled me to take detailed enquiries online. However with the latest update they have removed all but the most basic of functions.
    I’m now in the process of removing this plugin from my business site and using one of its competitors.
    Pretty $hi77y trick guys!

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  • Hey! We’re so sorry to let you down, @drewthompson1970

    We know it sure seems that way, but this was no trick. We have been in business over 10 years and would never dream to let down users like this.

    For what it’s worth, we made this decision as an alternative from completely removing the free plugin from the directory. Either way, we knew this would upset folks. But we figured at least keeping the plugin capable of creating simple forms for free was the best solution.


    Hey Drew!

    I’m Drew as well, the owner of The Theme Foundry 🙂

    Just want to make it clear this was not our intention. We made a mistake in initially assuming more people would be willing to pay for the upgraded version of HappyForms. This was 100% our fault and we’re sorry.

    To give you an example in your own business: It would be like offering free driving lessons in the hope that customers would “upgrade” to a paid lesson and then realizing that only 2 or 3 people actually did! As a business owner, you know that providing mostly free driving lessons is not a tenable situation.

    The reality is we had less than 50 paying customers on a plugin that will cost at least $20,000 in developer time to support on an annualized basis. As The Theme Foundry is a small business (literally 3 people), our alternative was to shut down the plugin, remove it from the directory, and move on to something else. We chose to admit our mistake and change the free features in an attempt to make the plugin financially viable going forward. If you like HappyForms and care about its ongoing development, we’d encourage you to upgrade, because it gives us the fuel required to continue to work on the plugin. If you don’t believe me, or are simply done with HappyForms because you feel misled, we understand completely and wish you the best. We’re sorry we let you down.

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