custom field value as shortcode?

I need to make a custom field to display something outside of the_content (but still inside the loop), however this thing I need to display is the form generated by the contact form 7 plugin, which requires the insertion of its short code into the post area.

I thought I could simply put that short code in my custom field’s value area and be done with it. However it doesn’t look like custom field values allow short code, since all that showed up on the page was the short code itself, not it’s generated contact form.

Is there any way to use short code in a custom field value? Thanks!

**I posted this in hacks, but didn’t get any replies. I hope someone here can help answer this.