Font Color Change

From this page: http://outcomeclothing.com/shop/crewneck-sweatshirts/, you will see products I have.

Some of the text for those products is #000 or black and I want it to be a different color.

I went into the file that I thought I needed to change and when I changed the area, nothing happened.

Can someone help me figure out where this is to change the font color?

Thanks in advance!

http://wordpress.org/plugins/wp-e-commerce/