Looks cool and hip

Some people have already figured out the sidebar is gone. It’s been gone on mobile devices for ages but not it’s gone. RIP.

The sidebar used to be a source of ad revenue but has been declining since most people don’t click on mobile ads. C’est la vie.

Other than that, I love the new typographic and see a great business for people who can make/sell theme mods. I mean if 3 million people set up their blog with one of the three basis theme header images – yecch! I want to be unique not the same…so something different, something creative has to be done here.