Problem displaying title using the wp_title filter

I refer to the site http://www.futureproofrecords.com who’s site title is ‘Futureproof’.

I’ve been trying to sort out the page title that appears in the header as I have a specific category that I don’t want to show a title (so it’s less likely to show in google searches)

I have a very basic knowledge of php but have used the following code:

<title>
<?php if ( in_category('reaction-form') ) { echo '';
}
else
{ echo bloginfo('name') . '- Radio, TV, Printed Press, Online Press & Club Music Promotions / PR + Digital Music Distribution' . wp_title ();
} ?>
</title>

This shows no title when a single post in the category ‘reaction-form’ is called up but otherwise all page and post header titles SHOULD read as follows:

Futureproof – Radio, TV, Printed Press, Online Press & Club Music Promotions / PR + Digital Music Distribution » Page or post title

BUT it actually shows up with the page/post title placed just after the site name (Futurepoof) with separator inbetween, and the text string placed after that – like this (for the news page)

Futureproof » News- Radio, TV, Printed Press, Online Press & Club Music Promotions / PR + Digital Music Distribution

As I’ve said before my php coding knkowledge is limited but I’m learning so would appreciate if someone could say what I’m doing wrong.

HOWEVER. . . . through investigating this issue in the wordpress.org documentation, I have come across various articles mentioning the new need to use the wp_title filter, saying it’s a theme requirement now and stating that:

“Using the wp_title filter with a custom callback function is the preferred way of changing the title tag and now required for all themes. The common bad practice of putting
<title><?php bloginfo('name'); ?> « <?php wp_title(); ?></title>
directly into the header.php file leaves no way for a plugin to modify the whole title.”

2 pages that describe/mention this issue are:
http://codex.wordpress.org/Plugin_API/Filter_Reference/wp_title#Best_Practices
http://shinraholdings.com/59/using-the-wp_title-filter/

This makes me think that the way I’m trying to do this is not the best practice and that in fact I should be approaching this issue in a totally different way.

It would be most appreciated if someone could guide me through the correct setting up of this title generation issue that utilises the wp_title Filter as seems to now be necessary?

Many thanks

DoubleG
http://www.futureproofrecords.com