First release.<\/p>"},"ratings":[],"assets_icons":{"icon-128x128.png":{"filename":"icon-128x128.png","revision":3790111,"resolution":"128x128","location":"assets","locale":"","width":128,"height":128},"icon-256x256.png":{"filename":"icon-256x256.png","revision":3790111,"resolution":"256x256","location":"assets","locale":"","width":256,"height":256}},"assets_banners":{"banner-1544x500.png":{"filename":"banner-1544x500.png","revision":3790111,"resolution":"1544x500","location":"assets","locale":"","width":1544,"height":500},"banner-772x250.png":{"filename":"banner-772x250.png","revision":3790111,"resolution":"772x250","location":"assets","locale":"","width":772,"height":250}},"assets_blueprints":{},"all_blocks":[],"tagged_versions":["1.0.0"],"block_files":[],"assets_screenshots":{"screenshot-1.png":{"filename":"screenshot-1.png","revision":3790111,"resolution":"1","location":"assets","locale":"","width":1600,"height":1000},"screenshot-2.png":{"filename":"screenshot-2.png","revision":3790111,"resolution":"2","location":"assets","locale":"","width":1600,"height":1000},"screenshot-3.png":{"filename":"screenshot-3.png","revision":3790111,"resolution":"3","location":"assets","locale":"","width":1600,"height":1000},"screenshot-4.png":{"filename":"screenshot-4.png","revision":3790111,"resolution":"4","location":"assets","locale":"","width":1600,"height":1000},"screenshot-5.png":{"filename":"screenshot-5.png","revision":3790111,"resolution":"5","location":"assets","locale":"","width":1600,"height":1000}},"screenshots":{"1":"The question \"How did you hear about us?\" in a CF7 form. It shows only when the site could not see where the visitor came from.","2":"Each e-mail ends with its lead source. Seen: the link had a campaign tag. Said: the visitor answered the question.","3":"Your leads list: where each message came from, newest first. Filter it, or download it as a CSV file.","4":"The same leads list on a phone, with this month's counts.","5":"The first run: one button puts the question in a form. Two links let you try it, as an ad click and with no source."}},"plugin_section":[],"plugin_tags":[9067,1152,40003,5446,24188],"plugin_category":[],"plugin_contributors":[275437],"plugin_business_model":[],"class_list":["post-399579","plugin","type-plugin","status-publish","hentry","plugin_tags-attribution","plugin_tags-contact-form-7","plugin_tags-lead-source","plugin_tags-lead-tracking","plugin_tags-utm","plugin_contributors-lalokupfer","plugin_committers-lalokupfer"],"banners":{"banner":"https:\/\/ps.w.org\/fromwell-lead-source-for-contact-form-7\/assets\/banner-772x250.png?rev=3790111","banner_2x":"https:\/\/ps.w.org\/fromwell-lead-source-for-contact-form-7\/assets\/banner-1544x500.png?rev=3790111","banner_rtl":false,"banner_2x_rtl":false},"icons":{"svg":false,"icon":"https:\/\/ps.w.org\/fromwell-lead-source-for-contact-form-7\/assets\/icon-128x128.png?rev=3790111","icon_2x":"https:\/\/ps.w.org\/fromwell-lead-source-for-contact-form-7\/assets\/icon-256x256.png?rev=3790111","generated":false},"screenshots":[{"src":"https:\/\/ps.w.org\/fromwell-lead-source-for-contact-form-7\/assets\/screenshot-1.png?rev=3790111","caption":"The question \"How did you hear about us?\" in a CF7 form. It shows only when the site could not see where the visitor came from."},{"src":"https:\/\/ps.w.org\/fromwell-lead-source-for-contact-form-7\/assets\/screenshot-2.png?rev=3790111","caption":"Each e-mail ends with its lead source. Seen: the link had a campaign tag. Said: the visitor answered the question."},{"src":"https:\/\/ps.w.org\/fromwell-lead-source-for-contact-form-7\/assets\/screenshot-3.png?rev=3790111","caption":"Your leads list: where each message came from, newest first. Filter it, or download it as a CSV file."},{"src":"https:\/\/ps.w.org\/fromwell-lead-source-for-contact-form-7\/assets\/screenshot-4.png?rev=3790111","caption":"The same leads list on a phone, with this month's counts."},{"src":"https:\/\/ps.w.org\/fromwell-lead-source-for-contact-form-7\/assets\/screenshot-5.png?rev=3790111","caption":"The first run: one button puts the question in a form. Two links let you try it, as an ad click and with no source."}],"raw_content":"\n
Fromwell asks \"How did you hear about us?\" in your Contact Form 7 form only when it could not see where the visitor came from. When the site can see it \u2014 a campaign tag in the link, an ad network's click mark, another site that sent the visitor \u2014 nobody is asked, and the message you receive says so.<\/p>\n\n
Each message you receive is labelled Seen, Said or Not known: Seen when the visitor's browser showed where they came from, Said when the visitor answered the question, and Not known when they skipped it.<\/p>\n\n
Fromwell does not connect to any external service: it reads the address and the referring site in the visitor's own browser, and the source goes only with the form the visitor sends, to your own site's database and mail.<\/p>\n\n
On the Forms tab of Contact \u203a Fromwell, press \"Add the question before the Send button\" for a form, or type the form-tag [fromwell_ask] where you want it. Undo puts the form back exactly as it was.<\/p>\n\n
The words and the answers are yours to change on the Settings tab: some sites write \"Where did you hear about us?\". A box for Other lets the visitor type their own answer.<\/p>\n\n
Press \"Add the source line to this form's mail\" on the Forms tab, and the e-mail that form sends you ends with one line, the Contact Form 7 lead source of that message: Seen, with where the visitor came from; Said, with their answer; or Not known. The copy a visitor may get never carries it. The mail tag [_fromwell] puts the same line where you want it in a form's mail.<\/p>\n\n
Fromwell reads the campaign tags of a link (the UTM parameters utm_source, utm_medium, utm_campaign, utm_term, utm_content and utm_id), the click mark a network adds to a link (gclid, gbraid and wbraid from Google Ads, msclkid from Microsoft Advertising, ttclid from TikTok, li_fat_id from LinkedIn, fbclid from Facebook or Instagram, twclid from X and epik from Pinterest) and the name of the referring site (the referrer), in the visitor's own browser. It keeps the first visit and the latest visit that showed a source, so a visitor who comes back later by typing your address still shows where they came from. A click mark names the network the visitor came through, never an ad. Every other part of the address is dropped.<\/p>\n\n
Contact \u203a Fromwell lists each message's source, newest first, for your CF7 forms: lead source tracking and form attribution that stay on your own site. Filter the list by date, form, label, channel, answer or campaign, and download what you see as a CSV file. A short guide on the same screen explains the labels, puts the question in a form and gives you links to try it, as an ad click and as a visit with no source.<\/p>\n\n
The page is the same for every visitor, so a page cache changes nothing: the visitor's own browser hides the question when it saw a source. With a consent plugin on your site, nothing is kept until the visitor allows it, and until then the form simply asks. The question and the form are tested on phones and tablets.<\/p>\n\n
Fromwell does not connect to any external service: it reads the address and the referring site in the visitor's own browser, and the source goes only with the form the visitor sends, to your own site's database and mail.<\/p>\n\n
In the visitor's browser, Fromwell keeps one first-party note for your site alone, under the name \"fromwell\" in the browser's local storage. It is not a cookie. For the visitor's first visit, and for their latest visit that showed where they came from, the note holds:<\/p>\n\n
The note also holds when they were last on your site, how many visits they made, and when the note ends. It holds no name, e-mail address, IP address, browser details or anything else that names the person. Every other part of the address is dropped.<\/p>\n\n
The note ends 60 days after the latest visit that showed a source, or after the 30, 90 or 180 days you choose in \"Remember a visitor's source for\" on the Settings tab. Safari may delete it sooner, after 7 days without a visit.<\/p>\n\n
When a consent plugin on your site asks visitors first, the note is written only once the visitor allows the category you chose in \"Wait for this consent category\" (Marketing at first, or Statistics), and it is deleted if they withdraw it. Until then, nothing is kept and the form may ask the question. With no consent plugin, the note is written at once, unless you chose \"Only store it when a consent plugin says yes\".<\/p>\n\n
Nothing leaves the visitor's browser until they send a form. Where they came from then goes with that form to your site's own database and mail. A visitor who never sends a form leaves nothing on your site. The answer to the question is part of the message the visitor sends, and it is kept with it.<\/p>\n\n
On your site, Fromwell keeps one row for each message sent through a form, unless you switched its list off or the form is set not to store messages: the form, the time, the label, where it came from and the answer, with a visit count. The row holds no name, e-mail address, message, files, IP address or browser details. Rows older than 365 days are deleted, or after the time you choose. With Flamingo active, the source line is also kept with Flamingo's copy of the message.<\/p>\n\n
Fromwell adds suggested wording for your privacy policy to Settings \u203a Privacy, written from your settings. Its rows are part of WordPress's personal data export and erase tools, found through Flamingo's copy of the message; without Flamingo, no row of Fromwell holds an e-mail address, so none can be matched to a person.<\/p>\n\n\n
No: nothing is sent to Google, Meta, Microsoft or any other service. Fromwell only reads the address the visitor arrived on and the referring site, in the visitor's own browser, and the source goes only with the form the visitor sends, to your own site's database and mail.<\/p><\/dd>\n
Said means the site could not see where the visitor came from, so it asked, and the visitor answered. Browsers, apps and privacy settings hide a lot. Safari may delete what a site keeps in the browser after 7 days without a visit, and it takes some click marks off links opened in a private window, from Mail or from Messages. A visitor may have found you on another device. An ad link may carry no campaign tags. JavaScript may be off, or the visitor may have declined consent. Each time, the site cannot see the source, so it asks.<\/p><\/dd>\n
Not when the ad's link carries a campaign tag or the ad network's click mark: the site sees where they came from and does not ask \u2014 unless you tick \"Ask everyone, even when the source was seen\" on the Settings tab.<\/p><\/dd>\n
The question shows when the site could not see where you came from, for example when you typed the address or opened a bookmark. If your site has a consent plugin, the question also keeps showing until you allow the consent category on its banner.<\/p>\n\n
The other way round: your browser keeps the first visit's source, so once you have opened a link with a campaign tag, the question stays hidden for you. To see it again as a visitor with no source, open the page in a new private window.<\/p><\/dd>\n
Yes. A visitor can open a link with a made-up campaign tag, and the question then stays hidden for them. Their message is still sent, and it says Seen, with that tag. \"Seen\" is what the visitor's browser sent, not a verified fact.<\/p><\/dd>\n
The first visit this browser kept. A visitor who cleared their browser's data, used a private window or another device, or whose note ended after the days you chose, starts again with a new first visit.<\/p><\/dd>\n
No. Search engines do not pass the words a person searched for to the site, so Fromwell cannot know them. The line names the search engine that sent the visitor, when the browser passed it.<\/p><\/dd>\n
Yes. The page is the same for every visitor; the visitor's own browser hides the question and fills in the source when the form is sent.<\/p><\/dd>\n
Yes. When a consent plugin on your site asks visitors first, Fromwell keeps nothing until the visitor allows the category you chose in \"Wait for this consent category\" on the Settings tab, and it deletes its note if they withdraw it. Until then, the question shows. With no consent plugin, \"With no consent plugin\" on the Settings tab decides.<\/p><\/dd>\n
Yes. The question and the form are tested in Safari on iPhone and iPad (Apple's simulators) and in Chrome on Android (the emulator).<\/p><\/dd>\n
On Contact \u203a Fromwell, press \"Add the source line to this form's mail\": the line, labelled Seen, Said or Not known, then ends the e-mail that form sends you. The copy a visitor may get never carries it. You can also type the mail tag [_fromwell] where you want the line in a form's mail.<\/p><\/dd>\n
On Contact \u203a Fromwell. The Leads tab lists each message's source, newest first, with filters by date, form, label, channel, answer and campaign. The button \"Download these as a CSV file\" gives you the same rows, and a cell a spreadsheet would run as a formula is kept as plain text.<\/p><\/dd>\n
The guide on Contact \u203a Fromwell gives you two links to a page with your form: one opens it as an ad click, one as a visit with no source. Send yourself a message from each. Both reach you by e-mail as usual, and the list marks them test and leaves them out of the month's counts.<\/p><\/dd>\n
Yes. Write its form-tag as [fromwell_ask*]: a visitor who is shown the question must answer it. A visitor who is not shown the question is never stopped by it.<\/p><\/dd>\n