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Property listings are advertisements, and real estate advertising has two growing problems.<\/p>\n\n
1. Discriminatory wording, even when nobody meant it.<\/strong> Under fair housing advertising rules, a listing can be a problem if an ordinary reader would understand it as showing a preference for, or against, a group of people. Phrases like \u201cperfect for young professionals\u201d, \u201cadults only\u201d or \u201cno section 8\u201d can create real risk. AI-written listing copy makes these slips easier to miss.<\/p>\n\n 2. Hidden \u201cjunk\u201d fees.<\/strong> Rentals are often advertised with a low base rent while trash, amenity, admin or tech fees are added later. A growing number of places now expect advertised rent to include mandatory recurring fees.<\/p>\n\n Equiroof gives agents, brokers, landlords and property managers practical tools for both, right inside WordPress.<\/p>\n\n Equiroof is an editorial aid. It does not provide legal advice and cannot guarantee that any content complies with the law. Fair housing and advertising rules differ between countries, states and cities. Review flagged phrases in context and ask a qualified professional when in doubt.<\/p>\n\n\n No. It highlights wording that fair housing guidance commonly flags and suggests alternatives, but every listing must be reviewed by a person. Laws also vary by location.<\/p><\/dd>\n The title, excerpt and content of the content types you enable in Equiroof > Settings. By default these are posts and pages.<\/p><\/dd>\n Yes, if the plugin stores listings as a post type that uses the block editor. Enable that post type in Equiroof > Settings. The site audit and the list column also work for post types edited in other editors.<\/p><\/dd>\n Add it to \u201cIgnored built-in phrases\u201d in Equiroof > Settings. You can also turn off the \u201cReview context\u201d level entirely.<\/p><\/dd>\n Yes. Click \u201cMark as reviewed\u201d on the finding in the Listing check panel, or tick it in the classic editor meta box. It will no longer be flagged for that listing only. You can undo this at any time.<\/p><\/dd>\n It swaps every occurrence of that phrase in the same block, title or excerpt for the suggested wording and keeps the original capitalisation. You can undo it with the editor's Undo button.<\/p><\/dd>\n Base rent plus every fee marked as mandatory with a monthly frequency, plus mandatory yearly fees divided by twelve. One-time charges, the deposit and optional fees are shown separately and are not included in the monthly total. The total due at move-in adds the first month, the deposit and every mandatory one-time fee.<\/p><\/dd>\n No. All checks run locally on your server and in your browser. Equiroof makes no external requests.<\/p><\/dd>\n The plugin settings, stored scan results and per-listing approvals are removed. Rent and fee details you entered are kept with your listings in case you reinstall the plugin.<\/p><\/dd>\n\n<\/dl>\n\n\nFair housing language checker<\/h4>\n\n
\n
Rent and fee disclosure<\/h4>\n\n
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[equiroof_rent]<\/code> shortcode) shows the total monthly rent first<\/strong>: base rent plus every mandatory recurring fee. Mandatory annual fees are converted to a monthly amount.<\/li>\nEqual housing statement<\/h4>\n\n
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[equiroof_housing_statement]<\/code> shortcode display your statement. Edit the default text in Equiroof > Settings.<\/li>\n<\/ul>\n\nWorks with your setup<\/h4>\n\n
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Important<\/h4>\n\n
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equiroof<\/code> folder to \/wp-content\/plugins\/<\/code>, or install the plugin through Plugins > Add New.<\/li>\n\n
Does Equiroof guarantee my listings are legally compliant?<\/h3><\/dt>\n
Which content does it check?<\/h3><\/dt>\n
Can I use it with my real estate listings plugin?<\/h3><\/dt>\n
A phrase is flagged but it is fine in my market. What can I do?<\/h3><\/dt>\n
A flagged phrase is legitimate for one listing. Can I keep it?<\/h3><\/dt>\n
What does \u201cReplace with \u2026\u201d change?<\/h3><\/dt>\n
How is the monthly total calculated?<\/h3><\/dt>\n
Does it send my content anywhere?<\/h3><\/dt>\n
What happens to my data if I delete the plugin?<\/h3><\/dt>\n
1.0.0<\/h4>\n\n
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