Initial release of ImproveAB - free, cookieless, no-traffic-limit A\/B testing for any WordPress page builder.<\/p>"},"ratings":[],"assets_icons":{"icon-128x128.png":{"filename":"icon-128x128.png","revision":3756466,"resolution":"128x128","location":"assets","locale":"","width":128,"height":128},"icon-256x256.png":{"filename":"icon-256x256.png","revision":3756466,"resolution":"256x256","location":"assets","locale":"","width":256,"height":256}},"assets_banners":{"banner-1544x500.png":{"filename":"banner-1544x500.png","revision":3756466,"resolution":"1544x500","location":"assets","locale":"","width":1544,"height":500},"banner-772x250.png":{"filename":"banner-772x250.png","revision":3756466,"resolution":"772x250","location":"assets","locale":"","width":772,"height":250}},"assets_blueprints":{},"all_blocks":[],"tagged_versions":["1.0.0"],"block_files":[],"assets_screenshots":{"screenshot-1.png":{"filename":"screenshot-1.png","revision":3756466,"resolution":"1","location":"assets","locale":"","width":1280,"height":800},"screenshot-10.png":{"filename":"screenshot-10.png","revision":3756466,"resolution":"10","location":"assets","locale":"","width":1280,"height":800},"screenshot-2.png":{"filename":"screenshot-2.png","revision":3756466,"resolution":"2","location":"assets","locale":"","width":1280,"height":800},"screenshot-3.png":{"filename":"screenshot-3.png","revision":3756466,"resolution":"3","location":"assets","locale":"","width":1280,"height":800},"screenshot-4.png":{"filename":"screenshot-4.png","revision":3756466,"resolution":"4","location":"assets","locale":"","width":1280,"height":800},"screenshot-5.png":{"filename":"screenshot-5.png","revision":3756466,"resolution":"5","location":"assets","locale":"","width":1280,"height":800},"screenshot-6.png":{"filename":"screenshot-6.png","revision":3756466,"resolution":"6","location":"assets","locale":"","width":1280,"height":800},"screenshot-7.png":{"filename":"screenshot-7.png","revision":3756466,"resolution":"7","location":"assets","locale":"","width":1280,"height":800},"screenshot-8.png":{"filename":"screenshot-8.png","revision":3756466,"resolution":"8","location":"assets","locale":"","width":1280,"height":800},"screenshot-9.png":{"filename":"screenshot-9.png","revision":3756466,"resolution":"9","location":"assets","locale":"","width":1280,"height":800}},"screenshots":{"1":"A\/B test results on the free plan: the conversion rate, visitors and conversions of each version, the winner, and a breakdown by device. Export to CSV or download a summary.","2":"Point-and-click A\/B testing: pick a headline or button on your page, type the new version, choose a goal and start the test from the front end. No page builder needed.","3":"All your tests at a glance: status, visitors and conversion rate for each, and the winner of a stopped test. Run as many tests at once as you like.","4":"Pick a whole section and every text and image is its own field: swap images from the Media Library, see which fields changed, and undo any step.","5":"Element tests for any builder: copy the CSS class for each version into Elementor, Bricks, the block editor or any other builder, then start the test.","6":"Choosing a conversion goal, here a visit to a thank-you page. Clicks, form submissions, WooCommerce add to cart and purchases with revenue, scroll depth and time on page are all free too.","7":"A full-page split URL test with automatic, SEO-safe canonical handling.","8":"The built-in sample size and test duration calculator.","9":"The A\/B Tests menu in the admin bar: start a test on the page you are looking at, and see your tests grouped by state.","10":"The plain-English guide built into the plugin."}},"plugin_section":[262246],"plugin_tags":[1588,992,1586,1589,286],"plugin_category":[45],"plugin_contributors":[287688],"plugin_business_model":[],"class_list":["post-382596","plugin","type-plugin","status-publish","hentry","plugin_section-dashboard-widgets","plugin_tags-a-b-testing","plugin_tags-ab-testing","plugin_tags-ab-test","plugin_tags-split-testing","plugin_tags-woocommerce","plugin_category-ecommerce","plugin_contributors-improvekit","plugin_committers-improvekit"],"banners":{"banner":"https:\/\/ps.w.org\/improveab-ab-testing\/assets\/banner-772x250.png?rev=3756466","banner_2x":"https:\/\/ps.w.org\/improveab-ab-testing\/assets\/banner-1544x500.png?rev=3756466","banner_rtl":false,"banner_2x_rtl":false},"icons":{"svg":false,"icon":"https:\/\/ps.w.org\/improveab-ab-testing\/assets\/icon-128x128.png?rev=3756466","icon_2x":"https:\/\/ps.w.org\/improveab-ab-testing\/assets\/icon-256x256.png?rev=3756466","generated":false},"screenshots":[{"src":"https:\/\/ps.w.org\/improveab-ab-testing\/assets\/screenshot-1.png?rev=3756466","caption":"A\/B test results on the free plan: the conversion rate, visitors and conversions of each version, the winner, and a breakdown by device. Export to CSV or download a summary."},{"src":"https:\/\/ps.w.org\/improveab-ab-testing\/assets\/screenshot-2.png?rev=3756466","caption":"Point-and-click A\/B testing: pick a headline or button on your page, type the new version, choose a goal and start the test from the front end. No page builder needed."},{"src":"https:\/\/ps.w.org\/improveab-ab-testing\/assets\/screenshot-3.png?rev=3756466","caption":"All your tests at a glance: status, visitors and conversion rate for each, and the winner of a stopped test. Run as many tests at once as you like."},{"src":"https:\/\/ps.w.org\/improveab-ab-testing\/assets\/screenshot-4.png?rev=3756466","caption":"Pick a whole section and every text and image is its own field: swap images from the Media Library, see which fields changed, and undo any step."},{"src":"https:\/\/ps.w.org\/improveab-ab-testing\/assets\/screenshot-5.png?rev=3756466","caption":"Element tests for any builder: copy the CSS class for each version into Elementor, Bricks, the block editor or any other builder, then start the test."},{"src":"https:\/\/ps.w.org\/improveab-ab-testing\/assets\/screenshot-6.png?rev=3756466","caption":"Choosing a conversion goal, here a visit to a thank-you page. Clicks, form submissions, WooCommerce add to cart and purchases with revenue, scroll depth and time on page are all free too."},{"src":"https:\/\/ps.w.org\/improveab-ab-testing\/assets\/screenshot-7.png?rev=3756466","caption":"A full-page split URL test with automatic, SEO-safe canonical handling."},{"src":"https:\/\/ps.w.org\/improveab-ab-testing\/assets\/screenshot-8.png?rev=3756466","caption":"The built-in sample size and test duration calculator."},{"src":"https:\/\/ps.w.org\/improveab-ab-testing\/assets\/screenshot-9.png?rev=3756466","caption":"The A\/B Tests menu in the admin bar: start a test on the page you are looking at, and see your tests grouped by state."},{"src":"https:\/\/ps.w.org\/improveab-ab-testing\/assets\/screenshot-10.png?rev=3756466","caption":"The plain-English guide built into the plugin."}],"raw_content":"\n
ImproveAB is free AB testing and split testing for WordPress.<\/strong> Show two or more versions of a headline, button, section or whole page to real visitors, see which one gets more signups, clicks or sales, and keep the winner. It works with any page builder or theme, and everything runs on your own site.<\/p>\n\n Website<\/a><\/strong> \u00b7 Guide<\/a><\/strong> \u00b7 Support forum<\/a><\/strong> \u00b7 ImproveAB Pro<\/a><\/strong><\/p>\n\n Page visit (such as a thank-you page), element click, link click, form submission (Contact Form 7, WPForms, Gravity Forms, Fluent Forms, Ninja Forms, Formidable, Forminator or any plain form), WooCommerce add to cart, WooCommerce purchase with revenue, scroll depth, time on page and active time.<\/p>\n\n ImproveAB Pro is a complete version of this plugin with more for teams and stores. You install it in this plugin's place, and it keeps every test, result and setting.<\/p>\n\n See ImproveAB Pro and get an email when it launches<\/a><\/strong><\/p>\n\n This plugin is complete on its own: it never downloads or installs anything, and it never needs Pro.<\/p>\n\n Exporting and importing tests between sites, an archive of finished tests and what they taught you, test templates, and WP-CLI commands. Multivariate testing is being researched.<\/p>\n\n In short:<\/strong> no cookies, nothing sent to us or to anyone else, and your results stay in your own WordPress database. The details:<\/p>\n\n This makes it easier to run tests in a privacy-respecting, GDPR- and CCPA-conscious way. Whether your site needs visitors' consent for it depends on the laws that apply to your site.<\/p>\n\n The admin screens and the point-and-click panel use the Hanken Grotesk typeface (Copyright 2021 The Hanken Grotesk Project Authors), bundled with the plugin under the SIL Open Font License 1.1; the license is in assets\/fonts\/OFL.txt. Nothing is loaded from a font service.<\/p>\n\n To tell this site's own pages from another customer's on a shared name (co.uk, web.id, github.io), the plugin bundles the Public Suffix List (https:\/\/publicsuffix.org\/, Copyright Mozilla Foundation and contributors) as includes\/data\/public-suffix-list.php, under the Mozilla Public License 2.0; its notice is in the file's header. The list is read from that file; nothing is fetched.<\/p>\n\n Two icons in the Settings screen, the bell and the webhook hook, are from Lucide (Copyright Lucide Contributors 2022, portions Copyright Cole Bemis 2013-2022 as part of Feather), used under the ISC License; the notice is beside them in assets\/js\/admin.js.<\/p>\n\n ImproveAB is made by ImproveKit<\/a>.<\/p>\n\n\n A full step-by-step guide is built into the plugin (A\/B Testing \u2192 Guide<\/strong>), and more guides are at improveab.com\/resources\/<\/a>.<\/p>\n\n\n Yes. The plugin is GPL-licensed and free forever, with no pageview or traffic limits. It runs complete A\/B and A\/B\/n tests on its own, as many at once as you like, with every goal type and page targeting. Nothing in it is locked.<\/p><\/dd>\n ImproveAB Pro, coming soon, is a complete version of this plugin that adds statistical significance, probability to beat and the likely range of the uplift, automation and alerts, audience targeting, uneven traffic splits, custom CSS, AI Copy and Style with your own key, webhooks and role controls. You install it in this plugin's place, and it keeps every test, result and setting. The free plugin stays complete without it. See Pro and get an email when it launches<\/a>.<\/p><\/dd>\n Yes. Element tests use a CSS class, and every major builder has a field for one: Elementor, Bricks, Divi, the block editor (Gutenberg), Beaver Builder, Oxygen, Breakdance, WPBakery, Avada, Etch, and block themes such as GeneratePress, Astra and Kadence. Build both versions of the element and paste the class the plugin gives you onto each; the plugin shows where that field is in each builder, with a Copy button. Point-and-click tests and URL tests need no class at all.<\/p><\/dd>\n No. While logged in as an administrator, open any page of your site, click \"A\/B Tests\" in the admin toolbar and choose \"Start a test on this page\". Click the element you want to improve, write the new version, choose a goal and start the test. Your page, theme and builder are never modified.<\/p><\/dd>\n It's built to be lightweight. Visitors load one small script (about 18 KB compressed), deferred on WordPress 6.3 and later, plus a few lines in the page head that keep the wrong version from flashing; nothing is fetched from third-party servers, no cookies are set, and pages stay fully cacheable. Results are read from your own database only in wp-admin.<\/p><\/dd>\n No. The plugin hides untested variants until the assigned one is ready, so the page reveals flicker-free.<\/p><\/dd>\n Yes. Variant assignment happens in the visitor's browser, so the same cached HTML can be served to everyone, with no cache exclusions needed. When a test starts or stops, the plugin clears the page cache of WP Rocket, W3 Total Cache, WP Super Cache, LiteSpeed Cache, WP Fastest Cache, Cache Enabler, Hummingbird, Breeze, Autoptimize, SiteGround Optimizer, Nginx Helper, WP Engine, Kinsta, Pantheon and the Cloudflare plugin. With any other cache or CDN, clear it yourself right after starting or stopping a test. Script optimizers are covered in the built-in Guide, under \"Caching plugins and optimisers\".<\/p><\/dd>\nWhy ImproveAB<\/h4>\n\n
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How it works<\/h4>\n\n
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Three ways to create a test<\/h4>\n\n
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Goals you can measure<\/h4>\n\n
Results you can act on<\/h4>\n\n
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Built for real sites<\/h4>\n\n
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ImproveAB Pro (coming soon)<\/h4>\n\n
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Planned for the free plugin<\/h4>\n\n
Privacy<\/h4>\n\n
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Credits<\/h4>\n\n
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\/wp-content\/plugins\/improveab-ab-testing\/<\/code> and activate it on the Plugins<\/strong> screen.<\/li>\n\n
Is it really free?<\/h3><\/dt>\n
What does ImproveAB Pro add?<\/h3><\/dt>\n
Does it work with my page builder?<\/h3><\/dt>\n
Do I need to know code?<\/h3><\/dt>\n
Does it slow down my site?<\/h3><\/dt>\n
Will visitors see a flash of the wrong version?<\/h3><\/dt>\n
Does it work with caching and CDNs?<\/h3><\/dt>\n