Adds support for the Cart and Checkout blocks and a refund event. Nothing to configure.<\/p>","1.2.0":"
Local script delivery has been removed. The script is loaded from api.trackli.de again. Any previously downloaded copy in the uploads folder is no longer used and can be deleted.<\/p>"},"ratings":[],"assets_icons":[],"assets_banners":[],"assets_blueprints":{},"all_blocks":[],"tagged_versions":["1.3.0"],"block_files":[],"assets_screenshots":[],"screenshots":{"1":"General settings with tracking ID and integration check","2":"Exclusions by user role and URL path","3":"WooCommerce events","4":"Custom events with shortcode, PHP and JavaScript examples","5":"Status and help"}},"plugin_section":[],"plugin_tags":[232,20315,396,521,286],"plugin_category":[36,45,54],"plugin_contributors":[282479],"plugin_business_model":[],"class_list":["post-361653","plugin","type-plugin","status-publish","hentry","plugin_tags-analytics","plugin_tags-cookieless","plugin_tags-privacy","plugin_tags-statistics","plugin_tags-woocommerce","plugin_category-analytics","plugin_category-ecommerce","plugin_category-security-and-spam-protection","plugin_contributors-trackli","plugin_committers-trackli"],"banners":[],"icons":{"svg":false,"icon":"https:\/\/s.w.org\/plugins\/geopattern-icon\/trackli-analytics.svg","icon_2x":false,"generated":true},"screenshots":[],"raw_content":"\n
Trackli Analytics connects your WordPress site to Trackli<\/strong>, a cookieless website analytics service with servers located in Germany. It gives you visitor statistics, traffic sources and e-commerce reporting without cookies and without storing personal data.<\/p>\n\n The plugin embeds and configures the tracking script. Reports and statistics are viewed in the Trackli dashboard.<\/p>\n\n A Trackli account is required.<\/strong> The plugin alone does not collect or display any data.<\/p>\n\n If you are looking for a Google Analytics alternative for WordPress, Trackli covers the reporting most site owners actually use \u2014 pageviews, visitors, referrers, campaigns, landing pages and conversions \u2014 with a much simpler interface than GA4.<\/p>\n\n Because no cookies are set and no personal data is stored, Trackli is typically classed as strictly necessary, so visitor statistics keep working even when people decline consent. Data is processed on servers in Germany under GDPR, and a data processing agreement is available.<\/p>\n\n We have written up the differences in detail, including what GA4 does that Trackli deliberately does not: Google Analytics alternative<\/a><\/p>\n\n Whether your own site still requires a consent banner depends on every service you run, not on this plugin alone. See the FAQ below.<\/p>\n\n Cookie-based analytics loses every visitor who declines consent, which on many sites is the majority. Cookieless tracking measures each visit without storing anything on the device, so your statistics reflect the whole audience rather than the share that clicked \"accept\".<\/p>\n\n Both the classic shop templates and the Cart and Checkout blocks are supported. The plugin declares compatibility with High-Performance Order Storage.<\/p>\n\n Product and order data such as name, SKU, price, order value and payment method are transmitted. No customer data.<\/p>\n\n In your theme or plugin:<\/p>\n\n In the browser:<\/p>\n\n As a shortcode:<\/p>\n\n Using Trackli is an independent service and is not affiliated with, endorsed by or sponsored by Google LLC. Google Analytics is a trademark of Google LLC and is referred to here only for comparison.<\/p>\n\n This plugin connects to Trackli<\/strong>, an analytics service operated by wp-hero GmbH. Without this connection the plugin has no function.<\/p>\n\n When data is transmitted and what is sent:<\/strong><\/p>\n\n When visitors browse your website.<\/strong> The embedded tracking script sends the following to When WooCommerce events are enabled.<\/strong> Additionally: product name, SKU, price, quantity, category name, search term and result count, cart value and item count, selected payment method, and for a completed order the order number, order value, shipping cost, currency, payment method, shipping method and applied coupon codes. For a registration the assigned user role. No names, addresses or contact details.<\/p><\/li>\n When a refund is issued, or when a completed order was not tracked in the browser.<\/strong> Sent from your server, not from a visitor's browser: order number, amount, currency and, for refunds, the reason you entered. The purchase fallback runs 30 minutes after checkout and only if the browser event never arrived, for example because the customer closed the window after payment.<\/p><\/li>\n For custom events.<\/strong> The attributes you provide. Attribute names such as When using the integration check<\/strong> in the admin area. The script address is requested from your server to verify it is reachable. No visitor data is involved.<\/p><\/li>\n<\/ol>\n\n Service provider: wp-hero GmbH, Taubenheide 1, 33165 Lichtenau, Germany<\/p>\n\n Yes. The plugin handles the integration, while reports are viewed in the Trackli dashboard. You can create an account at trackli.de.<\/p><\/dd>\n Yes, that is what most people use it for. Trackli reports pageviews, visitors, referrers, campaigns, landing pages and e-commerce revenue without cookies and with a far simpler interface than GA4. It does not try to replicate everything GA4 does: there are no advertising audiences, no cross-site user profiles and no Google Ads integration. A detailed comparison is available at trackli.de<\/a>.<\/p>\n\n You can also run both in parallel for a while to compare the numbers before switching.<\/p><\/dd>\nA privacy-first alternative to Google Analytics 4<\/h4>\n\n
Features<\/h4>\n\n
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Why cookieless analytics<\/h4>\n\n
WooCommerce analytics<\/h4>\n\n
view_item, `view_category`, `search`, `view_cart`, `add_to_cart`, `remove_from_cart`, `initiate_checkout`, `add_payment_info`, `sign_up`, `purchase` and `refund`.\n<\/code><\/pre>\n\nCustom events<\/h4>\n\n
trackli_event( 'Quote requested', array( 'form' => 'contact' ) );\n<\/code><\/pre>\n\ntrackliEvent( 'Quote requested', { form: 'contact' } );\n<\/code><\/pre>\n\n[trackli_event name=\"Quote requested\" label=\"Request now\" href=\"\/contact\" attr_variant=\"b\"]\n<\/code><\/pre>\n\non=\"view\"<\/code> sends the event as soon as the element becomes visible instead of on click.<\/p>\n\nExternal services<\/h3>\n\n
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api.trackli.de<\/code>: requested address, referring page, page title, UTM parameters and advertising click IDs from the address, screen size, language setting, time on page and scroll depth. The server additionally derives browser, operating system and device type from the browser identification. The IP address is truncated immediately and is not stored. No cookies are set or read.<\/p><\/li>\nemail<\/code>, name<\/code> or phone<\/code>, and values that look like an email address, are discarded on the server.<\/p><\/li>\n\n
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Do I need a Trackli account?<\/h3><\/dt>\n
Can I use this instead of Google Analytics?<\/h3><\/dt>\n