{"id":355682,"date":"2026-08-24T17:06:17","date_gmt":"2026-08-24T17:06:17","guid":{"rendered":"https:\/\/wordpress.org\/plugins\/toolmate-customer-insights\/"},"modified":"2026-08-25T07:38:24","modified_gmt":"2026-08-25T07:38:24","slug":"toolmate-customer-insights","status":"publish","type":"plugin","link":"https:\/\/wordpress.org\/plugins\/toolmate-customer-insights\/","author":23551372,"comment_status":"closed","ping_status":"closed","template":"","meta":{"version":"2.0.1","stable_tag":"2.0.1","tested":"7.1","requires":"6.4","requires_php":"8.0","requires_plugins":null,"header_name":"ToolMate Customer Insights","header_author":"ToolMate Labs","header_description":"First-party WooCommerce customer journey tracking, cart intelligence, abandoned-cart recovery and traffic diagnostics built for practical store insight.","assets_banners_color":"030303","last_updated":"2026-08-25 07:38:24","external_support_url":"","external_repository_url":"","donate_link":"","header_plugin_uri":"https:\/\/toolmatelabs.com\/plugins\/customer-insights\/","header_author_uri":"https:\/\/toolmatelabs.com\/","rating":0,"author_block_rating":0,"active_installs":0,"downloads":48,"num_ratings":0,"support_threads":0,"support_threads_resolved":0,"author_block_count":0,"sections":["description","installation","faq","changelog"],"tags":{"2.0.1":{"tag":"2.0.1","author":"toolmatelabs","date":"2026-08-25 07:38:24"}},"upgrade_notice":{"2.0.1":"<p>Customer Insights 2.0.1 improves customer journeys, cart intelligence, recovery tools, email customization and WooCommerce funnel analysis.<\/p>"},"ratings":[],"assets_icons":{"icon-128x128.png":{"filename":"icon-128x128.png","revision":3663985,"resolution":"128x128","location":"assets","locale":"","width":128,"height":128},"icon-256x256.png":{"filename":"icon-256x256.png","revision":3663985,"resolution":"256x256","location":"assets","locale":"","width":256,"height":256},"icon.svg":{"filename":"icon.svg","revision":3663985,"resolution":false,"location":"assets","locale":false}},"assets_banners":{"banner-1544x500.png":{"filename":"banner-1544x500.png","revision":3665974,"resolution":"1544x500","location":"assets","locale":"","width":1910,"height":823},"banner-772x250.png":{"filename":"banner-772x250.png","revision":3665421,"resolution":"772x250","location":"assets","locale":"","width":772,"height":250}},"assets_blueprints":{},"all_blocks":[],"tagged_versions":["2.0.1"],"block_files":[],"assets_screenshots":{"screenshot-1.png":{"filename":"screenshot-1.png","revision":3665421,"resolution":"1","location":"assets","locale":"","width":1536,"height":1024},"screenshot-2.png":{"filename":"screenshot-2.png","revision":3665421,"resolution":"2","location":"assets","locale":"","width":1536,"height":1024},"screenshot-3.png":{"filename":"screenshot-3.png","revision":3665421,"resolution":"3","location":"assets","locale":"","width":1536,"height":1024},"screenshot-4.png":{"filename":"screenshot-4.png","revision":3665421,"resolution":"4","location":"assets","locale":"","width":1536,"height":1024},"screenshot-5.png":{"filename":"screenshot-5.png","revision":3665421,"resolution":"5","location":"assets","locale":"","width":1536,"height":1024},"screenshot-6.png":{"filename":"screenshot-6.png","revision":3665421,"resolution":"6","location":"assets","locale":"","width":1536,"height":1024}},"screenshots":{"1":"Visitors &amp; 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Customer Insights separates meaningful shopping activity from low-signal traffic so you can focus on visitors and carts that actually matter.<\/p>\n\n<h4>Understand the customer journey<\/h4>\n\n<p>Follow meaningful visitor activity from arrival to product discovery, cart activity and purchase.<\/p>\n\n<p>Customer Insights can show:<\/p>\n\n<ul>\n<li>Traffic source and landing page<\/li>\n<li>Pages and products viewed<\/li>\n<li>Click and scroll activity<\/li>\n<li>Visit duration and active browsing time<\/li>\n<li>Cart activity and cart value<\/li>\n<li>Campaign information when available<\/li>\n<li>Individual customer journeys<\/li>\n<li>Behavioral interest signals<\/li>\n<\/ul>\n\n<p>Instead of treating every recorded session as equally important, Customer Insights helps separate useful visitor activity from low-signal traffic.<\/p>\n\n<h4>Identify meaningful carts<\/h4>\n\n<p>Not every recorded cart represents the same level of purchase intent.<\/p>\n\n<p>Customer Insights evaluates available visitor and cart signals to help you understand which carts appear meaningful and which may simply be technical or low-signal activity.<\/p>\n\n<p>Depending on the available data, you can see:<\/p>\n\n<ul>\n<li>Products in the cart<\/li>\n<li>Cart value and number of items<\/li>\n<li>Pages and products viewed<\/li>\n<li>Active browsing time<\/li>\n<li>Scroll activity<\/li>\n<li>Traffic source<\/li>\n<li>Visitor signals<\/li>\n<li>Whether a recovery email can be sent<\/li>\n<\/ul>\n\n<p>This turns raw WooCommerce activity into information that is easier to understand and act on.<\/p>\n\n<h4>Recover abandoned sales<\/h4>\n\n<p>Abandoned cart and abandoned order recovery are included directly in Customer Insights Free.<\/p>\n\n<p>When an eligible cart can be contacted, recovery emails can be sent manually or automatically after a configurable delay.<\/p>\n\n<p>Recovery tools include:<\/p>\n\n<ul>\n<li>Abandoned cart recovery<\/li>\n<li>Abandoned order recovery<\/li>\n<li>Automatic sending controls<\/li>\n<li>Configurable sending delays<\/li>\n<li>Manual recovery email sending<\/li>\n<li>Custom subject, headline and message<\/li>\n<li>Custom recovery button text<\/li>\n<li>Sender name and email settings<\/li>\n<li>Brand logo support<\/li>\n<li>Multiple built-in email themes<\/li>\n<li>Email preview<\/li>\n<li>Optional recovery email open tracking<\/li>\n<\/ul>\n\n<p>Automatic recovery is controlled by the administrator and can remain disabled until the store is ready to use it.<\/p>\n\n<h4>Recovery Email Studio<\/h4>\n\n<p>Customize recovery emails directly inside WordPress without building an email template from scratch.<\/p>\n\n<p>Choose an included theme, add your branding, customize the recovery message and preview the customer-facing email before automatic recovery is enabled.<\/p>\n\n<h4>Analyze your WooCommerce funnel<\/h4>\n\n<p>The Analysis Center turns recorded store activity into a simple daily funnel showing the relationship between:<\/p>\n\n<ol>\n<li>Visitors recorded<\/li>\n<li>Visitors showing meaningful signals<\/li>\n<li>Real cart opportunities<\/li>\n<li>Contactable carts<\/li>\n<li>WooCommerce orders<\/li>\n<\/ol>\n\n<p>Raw CSV export is also available when you want to inspect or analyze the underlying data yourself.<\/p>\n\n<h4>Built for WooCommerce<\/h4>\n\n<p>Customer Insights runs inside WordPress and is designed specifically around WooCommerce visitor, cart and order activity.<\/p>\n\n<p>No separate analytics dashboard is required to view your Customer Insights data.<\/p>\n\n<h4>Privacy controls<\/h4>\n\n<p>Customer Insights includes controls intended to help store owners manage how visitor and recovery information is handled.<\/p>\n\n<p>Recovery email open tracking is optional and disabled by default.<\/p>\n\n<p>Privacy and data protection requirements vary by website, jurisdiction and configuration. Installing Customer Insights does not by itself make a website compliant with GDPR or other privacy regulations.<\/p>\n\n<p>Site owners remain responsible for configuring their website, privacy notices, consent mechanisms and data handling appropriately.<\/p>\n\n<h4>Customer Insights Pro<\/h4>\n\n<p>Customer Insights Free contains the core visitor journey, cart intelligence and recovery functionality described above.<\/p>\n\n<p>Customer Insights Pro is a separate plugin for stores that want additional journey insights, reporting and store intelligence.<\/p>\n\n<p>Information about Pro is shown contextually inside Customer Insights' own admin pages and does not replace or disable functionality included in Free.<\/p>\n\n<p>Learn more at ToolMateLabs.com.<\/p>\n\n<!--section=installation-->\n<ol>\n<li>Install and activate WooCommerce.<\/li>\n<li>Upload the <code>toolmate-customer-insights<\/code> folder to <code>\/wp-content\/plugins\/<\/code>, or install the plugin through the WordPress Plugins screen.<\/li>\n<li>Activate ToolMate Customer Insights through the Plugins screen in WordPress.<\/li>\n<li>Open the Customer Insights menu in WordPress admin.<\/li>\n<li>Review the available settings before enabling automatic recovery emails.<\/li>\n<\/ol>\n\n<p>Customer Insights begins collecting applicable first-party visitor and WooCommerce activity after activation. Historical visitor journeys from before installation are not reconstructed.<\/p>\n\n<!--section=faq-->\n<dl>\n<dt id=\"do%20i%20need%20woocommerce%3F\"><h3>Do I need WooCommerce?<\/h3><\/dt>\n<dd><p>Yes. ToolMate Customer Insights is designed specifically for WooCommerce stores and requires WooCommerce.<\/p><\/dd>\n<dt id=\"does%20customer%20insights%20track%20customer%20journeys%3F\"><h3>Does Customer Insights track customer journeys?<\/h3><\/dt>\n<dd><p>Yes. Customer Insights records applicable first-party visitor activity and connects meaningful events into individual journeys.<\/p>\n\n<p>Depending on the activity available, a journey can include pages viewed, products viewed, clicks, scroll activity, active time, cart activity, traffic source and other relevant signals.<\/p><\/dd>\n<dt id=\"can%20i%20see%20anonymous%20visitors%3F\"><h3>Can I see anonymous visitors?<\/h3><\/dt>\n<dd><p>Yes. Customer Insights can record anonymous visitor activity before a visitor becomes identifiable.<\/p>\n\n<p>Anonymous journeys remain anonymous unless information becomes available through applicable WooCommerce activity or another supported interaction.<\/p><\/dd>\n<dt id=\"does%20every%20visitor%20become%20a%20customer%20record%3F\"><h3>Does every visitor become a customer record?<\/h3><\/dt>\n<dd><p>No.<\/p>\n\n<p>Customer Insights is specifically designed to avoid treating every recorded session as a meaningful customer.<\/p>\n\n<p>Low-signal or technical activity can be separated from normal visitor and journey views so store owners can focus on more useful activity.<\/p><\/dd>\n<dt id=\"can%20customer%20insights%20recover%20abandoned%20carts%3F\"><h3>Can Customer Insights recover abandoned carts?<\/h3><\/dt>\n<dd><p>Yes.<\/p>\n\n<p>Customer Insights Free includes abandoned cart and abandoned order recovery functionality.<\/p>\n\n<p>Eligible recovery emails can be sent manually or automatically when automatic recovery has been enabled by the administrator.<\/p><\/dd>\n<dt id=\"can%20i%20customize%20the%20recovery%20emails%3F\"><h3>Can I customize the recovery emails?<\/h3><\/dt>\n<dd><p>Yes.<\/p>\n\n<p>Recovery Email Studio includes built-in themes and controls for branding, sender information, subject, headline, message, recovery button text and sending delay.<\/p>\n\n<p>You can preview the customer-facing email before using automatic recovery.<\/p><\/dd>\n<dt id=\"does%20customer%20insights%20automatically%20send%20emails%20after%20installation%3F\"><h3>Does Customer Insights automatically send emails after installation?<\/h3><\/dt>\n<dd><p>No.<\/p>\n\n<p>Automatic recovery sending is controlled by the administrator and must be explicitly enabled.<\/p><\/dd>\n<dt id=\"does%20the%20plugin%20track%20recovery%20email%20opens%3F\"><h3>Does the plugin track recovery email opens?<\/h3><\/dt>\n<dd><p>Only if you enable that option.<\/p>\n\n<p>Recovery email open tracking uses a 1x1 image and is disabled by default.<\/p><\/dd>\n<dt id=\"does%20customer%20insights%20use%20google%20analytics%3F\"><h3>Does Customer Insights use Google Analytics?<\/h3><\/dt>\n<dd><p>Customer Insights does not require Google Analytics to display its own first-party visitor journey data inside WordPress.<\/p>\n\n<p>Traffic and campaign information may be recorded when those signals are available to the website.<\/p><\/dd>\n<dt id=\"can%20i%20see%20where%20visitors%20came%20from%3F\"><h3>Can I see where visitors came from?<\/h3><\/dt>\n<dd><p>When the information is available, Customer Insights can show source, referrer, landing-page and campaign information.<\/p>\n\n<p>Search engines and other platforms may intentionally withhold some information. For example, Google commonly does not expose the exact organic search query.<\/p><\/dd>\n<dt id=\"does%20customer%20insights%20record%20advertising%20click%20ids%3F\"><h3>Does Customer Insights record advertising click IDs?<\/h3><\/dt>\n<dd><p>When present in applicable visitor traffic, Customer Insights can retain attribution signals such as GCLID, GBRAID, WBRAID and FBCLID.<\/p>\n\n<p>Availability depends on the incoming visit and the information supplied to the website.<\/p><\/dd>\n<dt id=\"does%20installing%20customer%20insights%20make%20my%20site%20gdpr%20compliant%3F\"><h3>Does installing Customer Insights make my site GDPR compliant?<\/h3><\/dt>\n<dd><p>No plugin can automatically make a website compliant simply by being installed.<\/p>\n\n<p>Customer Insights provides privacy-related controls, but site owners remain responsible for their privacy notices, consent configuration, lawful basis, retention practices and other requirements applicable to their website and jurisdiction.<\/p><\/dd>\n<dt id=\"what%20is%20customer%20insights%20pro%3F\"><h3>What is Customer Insights Pro?<\/h3><\/dt>\n<dd><p>Customer Insights Pro is a separate plugin that adds additional journey insights, reporting and store intelligence.<\/p>\n\n<p>The Free plugin includes the core customer journey, cart intelligence and recovery functionality described on this page.<\/p><\/dd>\n\n<\/dl>\n\n<!--section=changelog-->\n<h4>2.0.1<\/h4>\n\n<ul>\n<li>Improved Visitors &amp; Journeys interface and visitor activity overview.<\/li>\n<li>Improved customer journey presentation and behavioral signals.<\/li>\n<li>Improved cart classification and real-cart visibility.<\/li>\n<li>Added and improved abandoned cart recovery functionality.<\/li>\n<li>Added abandoned order recovery functionality.<\/li>\n<li>Added manual recovery email sending.<\/li>\n<li>Added configurable automatic recovery controls.<\/li>\n<li>Added Recovery Email Studio with multiple built-in themes.<\/li>\n<li>Added recovery email branding and content controls.<\/li>\n<li>Added recovery email preview.<\/li>\n<li>Added optional recovery email open tracking.<\/li>\n<li>Added Analysis Center with daily customer funnel.<\/li>\n<li>Added raw CSV export for analysis data.<\/li>\n<li>Improved traffic source, referrer and landing-page information.<\/li>\n<li>Improved campaign and advertising attribution visibility when available.<\/li>\n<li>Improved privacy controls and related information.<\/li>\n<li>General usability, reliability and compatibility improvements.<\/li>\n<\/ul>","raw_excerpt":"See what happens before the order. 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