{"id":343224,"date":"2026-07-25T14:33:48","date_gmt":"2026-07-25T14:33:48","guid":{"rendered":"https:\/\/wordpress.org\/plugins\/product-usps-for-woocommerce\/"},"modified":"2026-07-25T14:33:16","modified_gmt":"2026-07-25T14:33:16","slug":"trustperks-usps-for-woocommerce","status":"publish","type":"plugin","link":"https:\/\/wordpress.org\/plugins\/trustperks-usps-for-woocommerce\/","author":14678655,"comment_status":"closed","ping_status":"closed","template":"","meta":{"version":"1.0.0","stable_tag":"1.0.0","tested":"7.0.2","requires":"6.2","requires_php":"7.4","requires_plugins":null,"header_name":"TrustPerks - USPs for WooCommerce","header_author":"Anna Schneider","header_description":"Display unique selling propositions (USPs) on your WooCommerce product pages \u2013 globally, per category, or per product. 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TrustPerks - USPs for WooCommerce lets you show short, icon-led selling points like \"Free shipping from 50 \u20ac\", \"30-day returns\" or \"Secure checkout\".<\/p>\n\n<p><strong>Lightweight by design.<\/strong> Unlike its predecessor (Woo USP), this plugin loads <strong>no icon fonts at all<\/strong>. Icons are inlined as tiny SVGs, and the only frontend asset is a ~0.5 KB stylesheet that is loaded exclusively on pages where USPs are actually displayed. Nothing else. No Font Awesome, no Linearicons, no Linecons.<\/p>\n\n<p><strong>Features<\/strong><\/p>\n\n<ul>\n<li>Unlimited USPs with a curated set of crisp SVG icons.<\/li>\n<li>Drag &amp; drop sorting of your USPs.<\/li>\n<li>Choose where the USPs appear on the product page (below title, price, short description, add-to-cart button, or product meta).<\/li>\n<li>Override USPs per product category.<\/li>\n<li>Override USPs per individual product.<\/li>\n<li>Customizable icon color.<\/li>\n<li>\"Product USPs\" block for the block editor.<\/li>\n<li><code>[trustperks_usps]<\/code> shortcode for any page or template.<\/li>\n<li>Automatic one-click-free migration of existing Woo USP data (settings, per-product USPs, and a smart icon-font-to-SVG mapping).<\/li>\n<li>Compatible with WooCommerce High-Performance Order Storage (HPOS).<\/li>\n<\/ul>\n\n<p><strong>Upgrading from Woo USP?<\/strong><\/p>\n\n<p>Simply install and activate this plugin. Your global USPs, icon color, and per-product USPs are picked up automatically; legacy icon-font choices are mapped to the closest SVG icon. If you placed the old <code>[woousp]<\/code> shortcode in any page or template, replace it with <code>[trustperks_usps]<\/code>. Once you have verified everything looks right, you can deactivate and delete Woo USP.<\/p>\n\n<!--section=installation-->\n<ol>\n<li>Upload the plugin files to <code>\/wp-content\/plugins\/trustperks-usps-for-woocommerce<\/code>, or install the plugin through the WordPress plugins screen directly.<\/li>\n<li>Activate the plugin through the \"Plugins\" screen.<\/li>\n<li>Configure your USPs under Settings \u2192 Product USPs.<\/li>\n<li>Optionally override USPs on any product edit screen or product category edit screen.<\/li>\n<\/ol>\n\n<!--section=faq-->\n<dl>\n<dt id=\"where%20are%20the%20usps%20shown%3F\"><h3>Where are the USPs shown?<\/h3><\/dt>\n<dd><p>By default below the \"Add to cart\" button on single product pages. You can change the position under Settings \u2192 Product USPs, or disable automatic insertion and place them manually with the block or shortcode.<\/p><\/dd>\n<dt id=\"the%20usps%20do%20not%20appear%20on%20my%20product%20page.%20why%3F\"><h3>The USPs do not appear on my product page. Why?<\/h3><\/dt>\n<dd><p>If your theme is a block theme that builds the product page from individual blocks, the classic WooCommerce hook this plugin uses may not run. Add the \"Product USPs\" block (or the <code>[trustperks_usps]<\/code> shortcode) to your single product template instead.<\/p><\/dd>\n<dt id=\"can%20i%20show%20different%20usps%20per%20product%20or%20category%3F\"><h3>Can I show different USPs per product or category?<\/h3><\/dt>\n<dd><p>Yes. Product-specific USPs (product edit screen) win over category USPs (product category edit screen), which win over the global USPs.<\/p><\/dd>\n<dt id=\"how%20do%20i%20change%20the%20order%20of%20my%20usps%3F\"><h3>How do I change the order of my USPs?<\/h3><\/dt>\n<dd><p>Drag the handle at the left of each row \u2013 on the settings page, on products, and on categories.<\/p><\/dd>\n<dt id=\"which%20icons%20are%20available%3F\"><h3>Which icons are available?<\/h3><\/dt>\n<dd><p>A curated set of 29 SVG icons (checkmarks, truck, package, shield, lock, credit card, returns, clock, phone, chat, star, heart, gift, and more). Developers can add their own via the <code>trustperks_icons<\/code> filter.<\/p><\/dd>\n<dt id=\"does%20this%20plugin%20slow%20down%20my%20shop%3F\"><h3>Does this plugin slow down my shop?<\/h3><\/dt>\n<dd><p>No. It loads a single ~0.5 KB stylesheet, and only on pages that actually render USPs. Icons are inline SVG \u2013 there are no icon fonts, no extra requests.<\/p><\/dd>\n<dt id=\"i%20used%20woo%20usp%20before.%20do%20i%20have%20to%20reconfigure%20everything%3F\"><h3>I used Woo USP before. Do I have to reconfigure everything?<\/h3><\/dt>\n<dd><p>No. On activation the plugin migrates your Woo USP settings and maps your icon-font choices to the new SVG icons. Please review the result under Settings \u2192 Product USPs.<\/p><\/dd>\n\n<\/dl>\n\n<!--section=changelog-->\n<h4>1.0.0<\/h4>\n\n<ul>\n<li>Initial release. Successor of the \"Woo USP\" plugin.<\/li>\n<li>Replaced all icon fonts with inline SVG icons \u2013 frontend payload reduced from ~300 KB to ~0.5 KB.<\/li>\n<li>New: unlimited USPs with drag &amp; drop sorting.<\/li>\n<li>New: selectable position on the product page.<\/li>\n<li>New: USPs per product category.<\/li>\n<li>New: \"Product USPs\" block for the block editor.<\/li>\n<li>New: <code>[trustperks_usps]<\/code> shortcode.<\/li>\n<li>Automatic migration of Woo USP data, including icon mapping.<\/li>\n<li>Security hardening: capability checks, nonces, escaping throughout.<\/li>\n<li>Declared compatibility with WooCommerce HPOS.<\/li>\n<\/ul>","raw_excerpt":"Display unique selling propositions (USPs) on your WooCommerce product pages \u2013 globally, per category, or per product. 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