{"id":319230,"date":"2026-05-29T13:42:18","date_gmt":"2026-05-29T13:42:18","guid":{"rendered":"https:\/\/wordpress.org\/plugins\/small-business-analytics\/"},"modified":"2026-05-29T14:21:06","modified_gmt":"2026-05-29T14:21:06","slug":"alfred-website-analytics","status":"publish","type":"plugin","link":"https:\/\/wordpress.org\/plugins\/alfred-website-analytics\/","author":23507175,"comment_status":"closed","ping_status":"closed","template":"","meta":{"version":"1.0.1","stable_tag":"1.0.1","tested":"7.0","requires":"5.5","requires_php":"7.2","requires_plugins":null,"header_name":"Alfred AI - Plain-English Website Analytics for Small Business","header_author":"Small Business Analytics","header_description":"The easy Google Analytics alternative built for small business owners. Visitor tracking, website stats, and AI insights \u2014 all explained in plain English. No jargon, no developer, no complicated dashboards.","assets_banners_color":"27272b","last_updated":"2026-05-29 14:21:06","external_support_url":"","external_repository_url":"","donate_link":"","header_plugin_uri":"","header_author_uri":"https:\/\/smallbusinessanalytics.io","rating":0,"author_block_rating":0,"active_installs":0,"downloads":32,"num_ratings":0,"support_threads":0,"support_threads_resolved":0,"author_block_count":0,"sections":["description","installation","faq","changelog"],"tags":{"1.0.0":{"tag":"1.0.0","author":"smallbusinessanalytics","date":"2026-05-29 13:41:50"},"1.0.1":{"tag":"1.0.1","author":"smallbusinessanalytics","date":"2026-05-29 14:21:06"}},"upgrade_notice":{"1.0.0":"<p>First release.<\/p>"},"ratings":[],"assets_icons":{"icon-128x128.png":{"filename":"icon-128x128.png","revision":3553616,"resolution":"128x128","location":"assets","locale":"","width":128,"height":128},"icon-256x256.png":{"filename":"icon-256x256.png","revision":3553616,"resolution":"256x256","location":"assets","locale":"","width":256,"height":256}},"assets_banners":{"banner-1544x500.png":{"filename":"banner-1544x500.png","revision":3553616,"resolution":"1544x500","location":"assets","locale":"","width":1544,"height":500},"banner-772x250.png":{"filename":"banner-772x250.png","revision":3553616,"resolution":"772x250","location":"assets","locale":"","width":772,"height":250}},"assets_blueprints":{},"all_blocks":[],"tagged_versions":["1.0.0","1.0.1"],"block_files":[],"assets_screenshots":{"screenshot-1.png":{"filename":"screenshot-1.png","revision":3553616,"resolution":"1","location":"assets","locale":"","width":1200,"height":900},"screenshot-2.png":{"filename":"screenshot-2.png","revision":3553616,"resolution":"2","location":"assets","locale":"","width":1200,"height":900},"screenshot-3.png":{"filename":"screenshot-3.png","revision":3553616,"resolution":"3","location":"assets","locale":"","width":1200,"height":900}},"screenshots":{"1":"The settings page once your tracking code is in \u2014 a clear green status confirming visitors are being counted.","2":"After activation, a friendly prompt on the Plugins page reminds you to finish setup. One click to the settings.","3":"The settings page before setup \u2014 paste the tracking code from your SBA dashboard and you're done in seconds."}},"plugin_section":[],"plugin_tags":[232,206889,521,2497,55423],"plugin_category":[36],"plugin_contributors":[264943],"plugin_business_model":[],"class_list":["post-319230","plugin","type-plugin","status-publish","hentry","plugin_tags-analytics","plugin_tags-google-analytics-alternative","plugin_tags-statistics","plugin_tags-visitor-tracking","plugin_tags-website-stats","plugin_category-analytics","plugin_contributors-smallbusinessanalytics","plugin_committers-smallbusinessanalytics"],"banners":{"banner":"https:\/\/ps.w.org\/alfred-website-analytics\/assets\/banner-772x250.png?rev=3553616","banner_2x":"https:\/\/ps.w.org\/alfred-website-analytics\/assets\/banner-1544x500.png?rev=3553616","banner_rtl":false,"banner_2x_rtl":false},"icons":{"svg":false,"icon":"https:\/\/ps.w.org\/alfred-website-analytics\/assets\/icon-128x128.png?rev=3553616","icon_2x":"https:\/\/ps.w.org\/alfred-website-analytics\/assets\/icon-256x256.png?rev=3553616","generated":false},"screenshots":[{"src":"https:\/\/ps.w.org\/alfred-website-analytics\/assets\/screenshot-1.png?rev=3553616","caption":"The settings page once your tracking code is in \u2014 a clear green status confirming visitors are being counted."},{"src":"https:\/\/ps.w.org\/alfred-website-analytics\/assets\/screenshot-2.png?rev=3553616","caption":"After activation, a friendly prompt on the Plugins page reminds you to finish setup. One click to the settings."},{"src":"https:\/\/ps.w.org\/alfred-website-analytics\/assets\/screenshot-3.png?rev=3553616","caption":"The settings page before setup \u2014 paste the tracking code from your SBA dashboard and you're done in seconds."}],"raw_content":"<!--section=description-->\n<p><strong>Alfred<\/strong> is the easy website analytics plugin for small business owners \u2014 not marketers, not developers, not data nerds. It connects your WordPress site to <strong>Small Business Analytics<\/strong> (smallbusinessanalytics.io) and tells you who's visiting, where they're coming from, and what's actually working \u2014 all explained in plain English. No jargon, no complicated dashboards, no Google Analytics confusion.<\/p>\n\n<p>If you've ever opened Google Analytics, seen 47 menus, gotten overwhelmed, and closed the tab \u2014 this plugin is for you.<\/p>\n\n<p>This plugin connects your WordPress site to your SBA dashboard. Install it, paste in your tracking code, and you're done. No theme files to edit, no Google Tag Manager, no developer needed.<\/p>\n\n<h4>Why use this instead of Google Analytics?<\/h4>\n\n<p>Because Google Analytics was built for marketers at big companies. Most small business owners open GA4, see 47 menus, get confused, and close the tab.<\/p>\n\n<p>SBA tells you things like:<\/p>\n\n<ul>\n<li>\"Your TikTok video on Tuesday brought in 23 new visitors\"<\/li>\n<li>\"Most of your visitors leave on the contact page \u2014 that's where you might be losing customers\"<\/li>\n<li>\"Your busiest hour is 2pm on weekdays \u2014 that's a good time to post on social\"<\/li>\n<\/ul>\n\n<p>The dashboard is in plain English. Numbers are explained in plain English. An AI assistant named Alfred can answer questions like \"is my Instagram working?\" \u2014 and actually answer them.<\/p>\n\n<h4>What this plugin does<\/h4>\n\n<p>It does exactly one thing: adds your SBA tracking code to every page of your site. That's it.<\/p>\n\n<ul>\n<li><strong>Zero performance impact<\/strong> \u2014 the tracker is one tiny script that loads asynchronously (it doesn't block your site from rendering).<\/li>\n<li><strong>No data stored on your site<\/strong> \u2014 the plugin doesn't create database tables, doesn't set cookies, doesn't write to your filesystem.<\/li>\n<li><strong>No theme editing required<\/strong> \u2014 pop in your tracking code, save, done.<\/li>\n<li><strong>Works with every WordPress theme<\/strong> \u2014 uses the standard <code>wp_head<\/code> hook.<\/li>\n<li><strong>Your data is yours<\/strong> \u2014 we never sell, share, or use your visitor data for anything but showing it to you. Total privacy, always.<\/li>\n<\/ul>\n\n<h4>You'll need an SBA account<\/h4>\n\n<p>This plugin connects your site to Small Business Analytics, which is a <strong>free 7-day trial, then a paid service<\/strong> (plans start at $9\/month). <strong>No credit card is required to start<\/strong> \u2014 sign up at <a href=\"https:\/\/smallbusinessanalytics.io\">smallbusinessanalytics.io<\/a> (about a minute) and you'll get your tracking code right away. Paste it into the plugin settings and you're tracking. After 7 days you add a card to keep going; if you don't, your trial simply ends and you're never charged automatically.<\/p>\n\n<h3>External Services<\/h3>\n\n<p>This plugin connects to Small Business Analytics (https:\/\/smallbusinessanalytics.io), a third-party website analytics service, to enable visitor tracking on your site.<\/p>\n\n<p><strong>What it does:<\/strong>\nThe plugin loads a small JavaScript tracker file from <code>https:\/\/app.smallbusinessanalytics.io\/tracker.js<\/code> on every public-facing page of your site. When a visitor browses your site, the tracker sends anonymous visit data (page URL, referrer, device type, approximate location based on IP, time on page) to <code>https:\/\/app.smallbusinessanalytics.io\/api\/track<\/code> so it can appear in your SBA dashboard.<\/p>\n\n<p><strong>What data is sent:<\/strong>\n- Page URL and title\n- Referring URL (where the visitor came from)\n- Device type (mobile, tablet, desktop) and browser\n- Approximate location (city\/region\/country, derived from IP \u2014 IP itself is not stored long-term)\n- Time on page, scroll depth, basic engagement signals\n- A randomly generated visitor ID stored in the browser's localStorage (not a cookie) for returning-visitor recognition<\/p>\n\n<p><strong>What data is NOT sent:<\/strong>\n- Personally identifying information (no names, emails, phone numbers, account info)\n- Form contents, passwords, or sensitive page content\n- Anything from logged-in WordPress admin pages \u2014 the tracker only runs on public pages<\/p>\n\n<p><strong>Terms and Privacy:<\/strong>\n- Terms of Service: https:\/\/smallbusinessanalytics.io\/terms\n- Privacy Policy: https:\/\/smallbusinessanalytics.io\/privacy<\/p>\n\n<p>You need a Small Business Analytics account (free trial available, paid plans start at $9\/month) for the tracker to actually log visits to a dashboard you can view. The plugin itself can be installed without an account, but won't display data anywhere until you add your tracking code.<\/p>\n\n<!--section=installation-->\n<h4>From your WordPress dashboard<\/h4>\n\n<ol>\n<li>Go to <strong>Plugins \u2192 Add New<\/strong><\/li>\n<li>Search for \"Alfred Plain-English Analytics\"<\/li>\n<li>Click <strong>Install Now<\/strong>, then <strong>Activate<\/strong><\/li>\n<li>Go to <strong>Settings \u2192 Alfred Analytics<\/strong><\/li>\n<li>Paste your tracking code (you got this when you signed up at smallbusinessanalytics.io)<\/li>\n<li>Click <strong>Save and start tracking<\/strong><\/li>\n<\/ol>\n\n<h4>From a downloaded zip<\/h4>\n\n<ol>\n<li>Download the plugin zip from smallbusinessanalytics.io<\/li>\n<li>Go to <strong>Plugins \u2192 Add New \u2192 Upload Plugin<\/strong><\/li>\n<li>Choose the zip file, click <strong>Install Now<\/strong>, then <strong>Activate<\/strong><\/li>\n<li>Continue from step 4 above<\/li>\n<\/ol>\n\n<!--section=faq-->\n<dl>\n<dt id=\"is%20it%20free%3F\"><h3>Is it free?<\/h3><\/dt>\n<dd><p>The plugin is free. Small Business Analytics is a paid service that begins with a <strong>free 7-day trial \u2014 no credit card needed<\/strong> \u2014 then plans from $9\/month. You're never charged automatically: after the trial you choose whether to add a card and continue. See <a href=\"https:\/\/smallbusinessanalytics.io\">smallbusinessanalytics.io<\/a> for pricing.<\/p><\/dd>\n<dt id=\"will%20this%20slow%20down%20my%20site%3F\"><h3>Will this slow down my site?<\/h3><\/dt>\n<dd><p>No. The tracker loads asynchronously, which means your page renders first and the tracker loads in the background. It adds zero blocking time.<\/p><\/dd>\n<dt id=\"does%20it%20work%20with%20caching%20plugins%20%28wp%20rocket%2C%20w3%20total%20cache%2C%20etc.%29%3F\"><h3>Does it work with caching plugins (WP Rocket, W3 Total Cache, etc.)?<\/h3><\/dt>\n<dd><p>Yes. The tracker is a tiny script tag injected into the HTML and is fully compatible with full-page caching. Your cache plugin doesn't need any special configuration.<\/p><\/dd>\n<dt id=\"does%20this%20set%20cookies%20on%20my%20visitors%3F\"><h3>Does this set cookies on my visitors?<\/h3><\/dt>\n<dd><p>The plugin itself sets no cookies. The tracker uses <code>localStorage<\/code> (not cookies) to recognize returning visitors. No personal information is collected.<\/p><\/dd>\n<dt id=\"is%20this%20gdpr%20%2F%20cookie-banner-friendly%3F\"><h3>Is this GDPR \/ cookie-banner-friendly?<\/h3><\/dt>\n<dd><p>Yes. Because the tracker uses <code>localStorage<\/code> rather than cookies, and because no personal information is stored without explicit consent, most jurisdictions classify this as low-impact analytics. Check with your legal counsel for your specific situation.<\/p><\/dd>\n<dt id=\"i%20have%20multiple%20sites%20on%20one%20sba%20account.%20will%20this%20work%3F\"><h3>I have multiple sites on one SBA account. Will this work?<\/h3><\/dt>\n<dd><p>Yes. Your tracking code includes both an account identifier and a site identifier. As long as you paste the correct one for this WordPress site, all data flows to the right place in your dashboard.<\/p><\/dd>\n<dt id=\"what%20if%20i%20uninstall%20the%20plugin%3F\"><h3>What if I uninstall the plugin?<\/h3><\/dt>\n<dd><p>When you uninstall, all plugin settings are removed from your WordPress database. Your historical data in the SBA dashboard is unaffected. You can reinstall and re-paste your code any time.<\/p><\/dd>\n<dt id=\"i%20need%20help.%20who%20do%20i%20email%3F\"><h3>I need help. Who do I email?<\/h3><\/dt>\n<dd><p><a href=\"mailto:support@smallbusinessanalytics.io\">support@smallbusinessanalytics.io<\/a> \u2014 a human (the founder, usually) will respond.<\/p><\/dd>\n\n<\/dl>\n\n<!--section=changelog-->\n<h4>1.0.1<\/h4>\n\n<ul>\n<li>Clearer trial disclosure: free 7-day trial, no credit card required, then paid plans from $9\/mo.<\/li>\n<\/ul>\n\n<h4>1.0.0<\/h4>\n\n<ul>\n<li>Initial release.<\/li>\n<\/ul>","raw_excerpt":"Easy website analytics for small business owners \u2014 plain-English visitor stats and AI insights. A Google Analytics alternative.","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/wordpress.org\/plugins\/wp-json\/wp\/v2\/plugin\/319230","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wordpress.org\/plugins\/wp-json\/wp\/v2\/plugin"}],"about":[{"href":"https:\/\/wordpress.org\/plugins\/wp-json\/wp\/v2\/types\/plugin"}],"replies":[{"embeddable":true,"href":"https:\/\/wordpress.org\/plugins\/wp-json\/wp\/v2\/comments?post=319230"}],"author":[{"embeddable":true,"href":"https:\/\/wordpress.org\/plugins\/wp-json\/wporg\/v1\/users\/smallbusinessanalytics"}],"wp:attachment":[{"href":"https:\/\/wordpress.org\/plugins\/wp-json\/wp\/v2\/media?parent=319230"}],"wp:term":[{"taxonomy":"plugin_section","embeddable":true,"href":"https:\/\/wordpress.org\/plugins\/wp-json\/wp\/v2\/plugin_section?post=319230"},{"taxonomy":"plugin_tags","embeddable":true,"href":"https:\/\/wordpress.org\/plugins\/wp-json\/wp\/v2\/plugin_tags?post=319230"},{"taxonomy":"plugin_category","embeddable":true,"href":"https:\/\/wordpress.org\/plugins\/wp-json\/wp\/v2\/plugin_category?post=319230"},{"taxonomy":"plugin_contributors","embeddable":true,"href":"https:\/\/wordpress.org\/plugins\/wp-json\/wp\/v2\/plugin_contributors?post=319230"},{"taxonomy":"plugin_business_model","embeddable":true,"href":"https:\/\/wordpress.org\/plugins\/wp-json\/wp\/v2\/plugin_business_model?post=319230"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}