{"id":314976,"date":"2026-05-25T21:11:12","date_gmt":"2026-05-25T21:11:12","guid":{"rendered":"https:\/\/wordpress.org\/plugins\/doublescale-all-in-one-business-growth-platform\/"},"modified":"2026-05-26T04:17:38","modified_gmt":"2026-05-26T04:17:38","slug":"doublescale","status":"publish","type":"plugin","link":"https:\/\/wordpress.org\/plugins\/doublescale\/","author":23486093,"comment_status":"closed","ping_status":"closed","template":"","meta":{"version":"1.0.0","stable_tag":"1.0.0","tested":"7.0","requires":"5.8","requires_php":"7.4","requires_plugins":null,"header_name":"DoubleScale | All-In-One Business Growth Platform","header_author":"vixgrowy","header_description":"DoubleScale | All-In-One Business Growth Platform","assets_banners_color":"332e7a","last_updated":"2026-05-26 04:17:38","external_support_url":"","external_repository_url":"","donate_link":"","header_plugin_uri":"https:\/\/www.doublescale.io\/","header_author_uri":"https:\/\/www.vixgrow.com","rating":0,"author_block_rating":0,"active_installs":0,"downloads":45,"num_ratings":0,"support_threads":0,"support_threads_resolved":0,"author_block_count":0,"sections":["description","installation","faq","changelog"],"tags":{"1.0.0":{"tag":"1.0.0","author":"vixgrowy","date":"2026-05-26 04:17:38"}},"upgrade_notice":{"1.0.0":"<p>First stable release.<\/p>"},"ratings":[],"assets_icons":{"icon-128x128.png":{"filename":"icon-128x128.png","revision":3548450,"resolution":"128x128","location":"assets","locale":"","width":128,"height":128},"icon-256x256.png":{"filename":"icon-256x256.png","revision":3548450,"resolution":"256x256","location":"assets","locale":"","width":256,"height":256}},"assets_banners":{"banner-1544x500.png":{"filename":"banner-1544x500.png","revision":3548680,"resolution":"1544x500","location":"assets","locale":"","width":1544,"height":500},"banner-772x250.png":{"filename":"banner-772x250.png","revision":3548680,"resolution":"772x250","location":"assets","locale":"","width":772,"height":250}},"assets_blueprints":{},"all_blocks":[],"tagged_versions":["1.0.0"],"block_files":[],"assets_screenshots":[],"screenshots":[]},"plugin_section":[],"plugin_tags":[269,1150,20199,1034,264410],"plugin_category":[40,47],"plugin_contributors":[261884],"plugin_business_model":[],"class_list":["post-314976","plugin","type-plugin","status-publish","hentry","plugin_tags-booking","plugin_tags-crm","plugin_tags-email-campaigns","plugin_tags-marketing-automation","plugin_tags-pipelines","plugin_category-calendar-and-events","plugin_category-education-and-support","plugin_contributors-vixgrowy","plugin_committers-vixgrowy"],"banners":{"banner":"https:\/\/ps.w.org\/doublescale\/assets\/banner-772x250.png?rev=3548680","banner_2x":"https:\/\/ps.w.org\/doublescale\/assets\/banner-1544x500.png?rev=3548680","banner_rtl":false,"banner_2x_rtl":false},"icons":{"svg":false,"icon":"https:\/\/ps.w.org\/doublescale\/assets\/icon-128x128.png?rev=3548450","icon_2x":"https:\/\/ps.w.org\/doublescale\/assets\/icon-256x256.png?rev=3548450","generated":false},"screenshots":[],"raw_content":"<!--section=description-->\n<p><strong>DoubleScale is the operating system for a WordPress-native business.<\/strong> It replaces the stack most teams cobble together \u2014 CRM + Mailchimp + Calendly + ClickUp + a transactional email provider + a helpdesk + a reporting dashboard \u2014 with <strong>one plugin<\/strong> that lives inside wp-admin and stores everything in your own database.<\/p>\n\n<p>You shouldn't need eight separate logins, eight billing relationships, and eight half-broken integrations to run a small business. DoubleScale unifies them around a single contact record, so a form submit can fire an automation, book a meeting, open a support thread, score the lead, alert the assigned rep, and send the receipt \u2014 all from the same data model.<\/p>\n\n<h4>What's inside one plugin<\/h4>\n\n<p>DoubleScale is a single install that gives you <strong>nine first-class modules<\/strong>, every one designed to feel like a dedicated product:<\/p>\n\n<p><strong>1. CRM \u2014 contacts, lists, segmentation, activity timeline<\/strong>\nA complete contact database. Unlimited records, unlimited custom fields. Tag-based and rule-based segmentation, bulk operations, and CSV \/ WordPress user \/ WooCommerce imports. Every contact has a <strong>full activity timeline<\/strong> that stitches together emails, SMS and WhatsApp messages, deal stage changes, bookings, support threads, page visits, form submissions, link clicks, and automation runs \u2014 one chronological view per contact, no tab-switching.<\/p>\n\n<p><strong>2. Deals &amp; Pipelines \u2014 sales pipeline management<\/strong>\nDrag-and-drop kanban pipelines with multiple stages, weighted forecasting, win\/loss reasons, and per-deal custom fields. Run separate pipelines for sales, partnerships, renewals, or onboarding. Every deal carries the full contact, activity, and email thread with it. Stage transitions can fire automations (move to \"Closed Won\" \u2192 send invoice + assign onboarding task + tag in CRM).<\/p>\n\n<p><strong>3. Campaigns \u2014 email, SMS, and WhatsApp broadcasts and sequences<\/strong>\nA drag-and-drop email builder with responsive blocks, reusable templates, A\/B testing, and merge tags for any custom field. Broadcast to lists, tags, or rule-based segments.\n* <strong>Email sequences (drip campaigns)<\/strong> \u2014 multi-step nurture flows with time delays, conditional branches based on opens\/clicks\/replies, and goal-based exit conditions.\n* <strong>SMS campaigns<\/strong> \u2014 broadcast and triggered SMS via Twilio. Shares the same composer, audience, and merge-tag system as email.\n* <strong>WhatsApp campaigns<\/strong> \u2014 send Meta-approved WhatsApp templates and trigger conversations from the same builder. Inbound replies route to the unified inbox.\n* Per-link tracking with automation triggers, bounce handling with soft\/hard classification, and full delivery logs.<\/p>\n\n<p><strong>4. Booking \u2014 self-service appointment scheduling<\/strong>\nBuilt-in calendar management with availability windows, guest forms, automated confirmations, rescheduling, time-zone handling, and embeddable booking pages. No external Calendly \u2014 bookings land directly on the contact record and can trigger automations.<\/p>\n\n<p><strong>5. Tasks \u2014 team task management<\/strong>\nCreate, assign, schedule, and track tasks. Link them to contacts and deals. Due dates, reminders, status workflows. Stop running a separate ClickUp or Asana when 80% of your tasks are about customers anyway.<\/p>\n\n<p><strong>6. SMTP \u2014 multi-provider email routing<\/strong>\nA complete <code>wp_mail()<\/code> replacement with <strong>20+ provider integrations<\/strong> (SendGrid, Amazon SES, Mailgun, Postmark, SparkPost, SMTP.com, Gmail, MailerSend, Mailjet, Mandrill, Brevo, and more). Smart provider selection, automatic failover, full delivery logs, and email tests \u2014 your transactional and marketing email runs through the same hardened pipeline.<\/p>\n\n<p><strong>7. Inbox \u2014 unified helpdesk across email, SMS, and WhatsApp<\/strong>\nA shared inbox for email, SMS, and WhatsApp conversations. Threads stay attached to the contact record. Assign threads to teammates, mark as read\/unread, archive, and reply without leaving WordPress. IMAP polling brings inbound email replies straight into the inbox. Inbound WhatsApp and SMS messages can also fire automations \u2014 auto-tag, route to a teammate, open a deal, or kick off a follow-up sequence.<\/p>\n\n<p><strong>8. Analytics \u2014 dashboards &amp; reports<\/strong>\nA built-in reporting layer covering revenue, pipeline forecasts, campaign performance (opens, clicks, conversions per send), contact growth, automation execution, and email deliverability. Visual charts, KPI cards, custom date ranges, CSV exports. The numbers your founder, marketer, and ops lead all need \u2014 without exporting to a BI tool.<\/p>\n\n<p><strong>9. Team management \u2014 roles, ownership, collaboration<\/strong>\nMultiple team members can work in DoubleScale at once. WordPress roles map to access patterns: sales reps see only deals they own, CRM managers see everything, support agents see the inbox. Activity is attributed by user. Notifications keep the team in sync.<\/p>\n\n<h4>Plus: a visual automation engine that connects all nine<\/h4>\n\n<p>Underneath every module is one workflow builder. <strong>11+ trigger types<\/strong> \u2014 form submitted, page visited, deal stage changed, link clicked, tag added, booking made, support thread opened, email received, SMS received, WhatsApp received, lead score crossed, list\/tag applied or removed \u2014 flow into <strong>multi-step automations<\/strong> with conditional branches, time delays, goal conditions, and webhook calls. Actions include: send email, send SMS, send WhatsApp, start or pause an email sequence, tag, score, move a deal to a new stage, create a deal, assign a task, post to Slack, hit a webhook. This is the connective tissue that makes \"all-in-one\" actually mean something.<\/p>\n\n<h4>Key capabilities<\/h4>\n\n<ul>\n<li>One contact record shared across every module \u2014 campaigns, bookings, tasks, helpdesk threads, and deals all attach to the same contact.<\/li>\n<li>Unlimited contacts and custom fields with no per-contact or per-seat fees.<\/li>\n<li>Self-hosted: all records live in your own WordPress database; no third-party cloud, no vendor lock-in.<\/li>\n<li>GDPR-friendly: per-contact exports, hard-delete workflows, consent tracking per channel, retention rules, and unsubscribe handling.<\/li>\n<li>Benchmarked at 100,000+ contacts on a single-server install. Background processing keeps the frontend fast.<\/li>\n<li>Deep WordPress integrations: WooCommerce, Easy Digital Downloads, SureCart, and LMS plugins (LearnDash, LifterLMS, LearnPress, Tutor LMS) feed the CRM natively.<\/li>\n<li>16 form-builder integrations, including Contact Form 7, Gravity Forms, WPForms, Fluent Forms, Elementor Forms, Formidable, Forminator, Ninja Forms, MetForm, JetFormBuilder, Bit Forms, Sure Forms, and WS Form.<\/li>\n<\/ul>\n\n<h4>Who DoubleScale is for<\/h4>\n\n<p>Founders, agencies, marketers, course creators, e-commerce operators, and revenue teams who want <strong>one WordPress-native operations platform<\/strong> instead of stitching together eight SaaS subscriptions. From solo operators to organizations running 100k+ contacts \u2014 DoubleScale is built to scale with your business, not punish it with row-count surcharges.<\/p>\n\n<p>Learn more at <a href=\"https:\/\/doublescale.io\/\">doublescale.io<\/a>.<\/p>\n\n<h3>Source Code<\/h3>\n\n<p>This plugin includes compiled JavaScript and CSS in the <code>build\/<\/code> directory. Human-readable source lives in <code>src\/<\/code>.<\/p>\n\n<p><strong>Public repository:<\/strong> <a href=\"https:\/\/github.com\/Double-Scale\/doublescale\">DoubleScale on GitHub<\/a><\/p>\n\n<p><strong>Build from source<\/strong>\n1. Install Node.js (LTS recommended)\n2. From the plugin directory: <code>npm install<\/code>\n3. Production assets: <code>npm run build<\/code>\n4. Development\/watch: <code>npm run dev<\/code><\/p>\n\n<p>Outputs include client bundles under <code>build\/<\/code>. Third-party libraries are listed in <code>package.json<\/code>.<\/p>\n\n<p><strong>Lint \/ code standards<\/strong><\/p>\n\n<p>The PHP code follows the WordPress Coding Standards (WPCS 3.x) with <code>WordPress-Extra<\/code> (security sniffs) and <code>PHPCompatibilityWP<\/code> enabled.<\/p>\n\n<ol>\n<li><code>composer install<\/code> \u2014 installs PHPCS, WPCS, and the rest of the dev tools.<\/li>\n<li><code>composer lint<\/code> \u2014 runs <code>phpcs --standard=phpcs.xml.dist<\/code> against <code>doublescale.php<\/code>, <code>includes\/<\/code>, <code>bin\/<\/code>, and <code>phpunit\/<\/code>.<\/li>\n<li><code>composer format<\/code> \u2014 runs <code>phpcbf<\/code> to auto-fix what it can (whitespace, indentation, brace style).<\/li>\n<\/ol>\n\n<p>For plugin-structure \/ readme \/ asset-organization checks, install the official <a href=\"https:\/\/wordpress.org\/plugins\/plugin-check\/\">Plugin Check<\/a> plugin into a local WordPress install and run it via <strong>Tools \u2192 Plugin Check<\/strong>. Plugin Check is the same tool the WordPress.org review team runs.<\/p>\n\n<h3>Privacy Policy<\/h3>\n\n<p>DoubleScale stores CRM, campaign, booking, task, support, and analytics data in your WordPress database. The plugin does not transmit that core repository to DoubleScale servers by default.<\/p>\n\n<p>Where you enable optional third-party integrations (SMTP providers, Twilio, Stripe, WhatsApp, Slack, ActiveCampaign, HubSpot, etc.), data flows are governed by those providers' terms \u2014 and only carry the fields you explicitly map. You can disable any connector by removing credentials or turning off related automations.<\/p>\n\n<p>Privacy-minded operators have access to: per-contact GDPR exports, hard-delete workflows, consent tracking per channel, retention rules for tracking data, and unsubscribe handling for every send.<\/p>\n\n<h3>External Services<\/h3>\n\n<p>DoubleScale connects to external services <strong>only when you configure<\/strong> those integrations. No data is transmitted without your API keys, OAuth grants, or explicit provider setup. Each provider listed below is independent of DoubleScale; using one means you also agree to that provider's terms and privacy policy.<\/p>\n\n<p>For every service below:<\/p>\n\n<ul>\n<li><strong>Endpoint<\/strong> \u2014 API base URL used after you save credentials (not a public marketing or documentation page; it may not load in a browser).<\/li>\n<li><strong>Terms<\/strong> \/ <strong>Privacy<\/strong> \u2014 Public legal pages for that provider. These are the URLs WordPress reviewers and site owners should open to read each service's policies.<\/li>\n<\/ul>\n\n<h4>AI services<\/h4>\n\n<p><strong>OpenAI (optional)<\/strong>\n* Purpose: AI-assisted email composition and template generation.\n* Data sent: The prompt text and any campaign content you submit through the AI builder. Sent only when you click an AI generate action.\n* Endpoint: <code>https:\/\/api.openai.com<\/code>\n* Terms: https:\/\/openai.com\/policies\/terms-of-use\n* Privacy: https:\/\/openai.com\/policies\/privacy-policy<\/p>\n\n<p><strong>Google Gemini (optional)<\/strong>\n* Purpose: Alternative AI provider for email composition.\n* Data sent: Prompt text and campaign content, only when you click an AI generate action.\n* Endpoint: <code>https:\/\/generativelanguage.googleapis.com<\/code>\n* Terms: https:\/\/policies.google.com\/terms\n* Privacy: https:\/\/policies.google.com\/privacy<\/p>\n\n<h4>SMTP \/ email providers<\/h4>\n\n<p>Each SMTP provider is selectable per connection. When you configure one, DoubleScale sends outgoing mail (email content, recipient addresses, headers) to that provider's API; nothing is sent until you save credentials.<\/p>\n\n<p><strong>SendGrid<\/strong>\n* Endpoint: <code>https:\/\/api.sendgrid.com<\/code>\n* Terms: https:\/\/www.twilio.com\/legal\/tos \u00b7 Privacy: https:\/\/www.twilio.com\/legal\/privacy<\/p>\n\n<p><strong>Mailgun<\/strong>\n* Endpoint: <code>https:\/\/api.mailgun.net<\/code>\n* Terms: https:\/\/www.mailgun.com\/terms \u00b7 Privacy: https:\/\/www.mailgun.com\/privacy-policy<\/p>\n\n<p><strong>Postmark<\/strong>\n* Endpoint: <code>https:\/\/api.postmarkapp.com<\/code>\n* Terms: https:\/\/postmarkapp.com\/terms-of-service \u00b7 Privacy: https:\/\/postmarkapp.com\/privacy-policy<\/p>\n\n<p><strong>SparkPost<\/strong>\n* Endpoint: <code>https:\/\/api.sparkpost.com<\/code>\n* Terms: https:\/\/www.sparkpost.com\/legal\/terms-of-use \u00b7 Privacy: https:\/\/bird.com\/en\/legal\/privacy<\/p>\n\n<p><strong>SMTP.com<\/strong>\n* Endpoint: <code>https:\/\/api.smtp.com<\/code>\n* Terms: https:\/\/smtp.com\/terms-of-service \u00b7 Privacy: https:\/\/smtp.com\/privacy-policy<\/p>\n\n<p><strong>SMTP2GO<\/strong>\n* Endpoint: <code>https:\/\/api.smtp2go.com<\/code>\n* Terms: https:\/\/www.smtp2go.com\/terms\/ \u00b7 Privacy: https:\/\/www.smtp2go.com\/privacy\/<\/p>\n\n<p><strong>MailerSend<\/strong>\n* Endpoint: <code>https:\/\/api.mailersend.com<\/code>\n* Terms: https:\/\/www.mailersend.com\/legal\/terms-of-use \u00b7 Privacy: https:\/\/www.mailersend.com\/legal\/privacy-policy<\/p>\n\n<p><strong>Mailjet<\/strong>\n* Endpoint: <code>https:\/\/api.mailjet.com<\/code>\n* Terms: https:\/\/www.mailjet.com\/legal\/terms \u00b7 Privacy: https:\/\/www.mailjet.com\/privacy-policy\/<\/p>\n\n<p><strong>Brevo (formerly Sendinblue)<\/strong>\n* Endpoint: <code>https:\/\/api.brevo.com<\/code>\n* Terms: https:\/\/www.brevo.com\/legal\/termsofuse\/ \u00b7 Privacy: https:\/\/www.brevo.com\/legal\/privacypolicy\/<\/p>\n\n<p><strong>Mandrill<\/strong>\n* Endpoint: <code>https:\/\/mandrillapp.com\/api<\/code>\n* Terms: https:\/\/mailchimp.com\/legal\/terms\/ \u00b7 Privacy: https:\/\/mailchimp.com\/legal\/privacy\/<\/p>\n\n<p><strong>ElasticEmail<\/strong>\n* Endpoint: <code>https:\/\/api.elasticemail.com<\/code>\n* Terms: https:\/\/elasticemail.com\/resources\/usage-policies\/terms-of-use\/ \u00b7 Privacy: https:\/\/elasticemail.com\/resources\/usage-policies\/privacy-policy\/<\/p>\n\n<p><strong>SendLayer<\/strong>\n* Endpoint: <code>https:\/\/console.sendlayer.com\/api<\/code>\n* Terms: https:\/\/sendlayer.com\/terms-of-service\/ \u00b7 Privacy: https:\/\/sendlayer.com\/privacy-policy\/<\/p>\n\n<p><strong>SocketLabs<\/strong>\n* Endpoint: <code>https:\/\/inject.socketlabs.com<\/code>\n* Terms: https:\/\/www.socketlabs.com\/terms-of-use \u00b7 Privacy: https:\/\/www.socketlabs.com\/privacy-policy\/<\/p>\n\n<p><strong>Loops<\/strong>\n* Endpoint: <code>https:\/\/app.loops.so\/api<\/code>\n* Terms: https:\/\/loops.so\/terms \u00b7 Privacy: https:\/\/loops.so\/privacy<\/p>\n\n<p><strong>Amazon SES<\/strong>\n* Endpoint: AWS regional endpoints (e.g., <code>https:\/\/email.us-east-1.amazonaws.com<\/code>)\n* Terms: https:\/\/aws.amazon.com\/service-terms\/ \u00b7 Privacy: https:\/\/aws.amazon.com\/privacy\/<\/p>\n\n<h4>OAuth-based mail providers<\/h4>\n\n<p><strong>Gmail \/ Google Workspace<\/strong>\n* Purpose: Send mail through your Google account via OAuth.\n* Data sent: Outgoing email content; profile email read on connect to identify the account.\n* Endpoints: <code>https:\/\/www.googleapis.com\/oauth2\/*<\/code>, <code>https:\/\/gmail.googleapis.com<\/code>\n* Terms: https:\/\/policies.google.com\/terms \u00b7 Privacy: https:\/\/policies.google.com\/privacy<\/p>\n\n<p><strong>Microsoft Outlook \/ 365<\/strong>\n* Purpose: Send mail through your Microsoft account via OAuth.\n* Data sent: Outgoing email content; profile read on connect to identify the account.\n* Endpoints: <code>https:\/\/login.microsoftonline.com<\/code>, <code>https:\/\/graph.microsoft.com<\/code>\n* Terms: https:\/\/www.microsoft.com\/legal\/terms-of-use \u00b7 Privacy: https:\/\/privacy.microsoft.com\/privacystatement<\/p>\n\n<p><strong>Zoho Mail<\/strong>\n* Purpose: Send mail through your Zoho account via OAuth.\n* Endpoints: <code>https:\/\/accounts.zoho.com<\/code>, <code>https:\/\/mail.zoho.com\/api<\/code>\n* Terms: https:\/\/www.zoho.com\/terms.html \u00b7 Privacy: https:\/\/www.zoho.com\/privacy.html<\/p>\n\n<h4>CRM sync providers (Pro)<\/h4>\n\n<p><strong>ActiveCampaign<\/strong>\n* Purpose: Two-way contact sync.\n* Data sent: Contact fields you map.\n* Endpoint: Your account's ActiveCampaign API host.\n* Terms: https:\/\/www.activecampaign.com\/legal\/terms-of-service \u00b7 Privacy: https:\/\/www.activecampaign.com\/legal\/privacy-policy<\/p>\n\n<p><strong>HubSpot<\/strong>\n* Purpose: Two-way contact and deal sync.\n* Endpoint: <code>https:\/\/api.hubapi.com<\/code>\n* Terms: https:\/\/legal.hubspot.com\/terms-of-service \u00b7 Privacy: https:\/\/legal.hubspot.com\/privacy-policy<\/p>\n\n<p><strong>Pipedrive<\/strong>\n* Purpose: Two-way contact and deal sync.\n* Endpoint: <code>https:\/\/api.pipedrive.com<\/code>\n* Terms: https:\/\/www.pipedrive.com\/en\/terms-of-service \u00b7 Privacy: https:\/\/www.pipedrive.com\/en\/privacy<\/p>\n\n<p><strong>GoHighLevel<\/strong>\n* Purpose: Contact sync via OAuth.\n* Endpoints: <code>https:\/\/marketplace.gohighlevel.com<\/code>, <code>https:\/\/services.leadconnectorhq.com<\/code>\n* Terms: https:\/\/www.gohighlevel.com\/terms-of-service \u00b7 Privacy: https:\/\/www.gohighlevel.com\/privacy-policy<\/p>\n\n<h4>Messaging providers (Pro)<\/h4>\n\n<p><strong>Twilio<\/strong>\n* Purpose: SMS sending and inbound conversations.\n* Data sent: Phone numbers and message content.\n* Endpoint: <code>https:\/\/api.twilio.com<\/code>\n* Terms: https:\/\/www.twilio.com\/legal\/tos \u00b7 Privacy: https:\/\/www.twilio.com\/legal\/privacy<\/p>\n\n<p><strong>Meta WhatsApp Business<\/strong>\n* Purpose: WhatsApp sending and inbound conversations.\n* Data sent: Phone numbers and message content via the WhatsApp Business Cloud API.\n* Endpoint: <code>https:\/\/graph.facebook.com<\/code>\n* Terms: https:\/\/www.whatsapp.com\/legal\/business-terms \u00b7 Privacy: https:\/\/www.whatsapp.com\/legal\/business-data-transfer-addendum<\/p>\n\n<h4>Payments (Pro)<\/h4>\n\n<p><strong>Stripe<\/strong>\n* Purpose: Process booking payments.\n* Data sent: Booking amount, currency, and the payer email for receipts.\n* Endpoint: <code>https:\/\/api.stripe.com<\/code>\n* Terms: https:\/\/stripe.com\/legal \u00b7 Privacy: https:\/\/stripe.com\/privacy<\/p>\n\n<h4>Plugin-specific services<\/h4>\n\n<p><strong>DoubleScale (doublescale.io)<\/strong>\n* Purpose: License validation, Pro add-on store, and update checks. This is the plugin's own service.\n* Data sent: Your site URL, environment type (e.g. <code>production<\/code>\/<code>staging<\/code>), and \u2014 only when you initiate a license or add-on action \u2014 the license key, the add-on identifier you selected, and your DoubleScale account credentials. No CRM, contact, or campaign data is sent.\n* When it fires: Only on explicit user actions \u2014 activating a Pro license, browsing the Pro add-on store from the admin, or running an update check. Not on every page load.\n* Endpoint: <code>https:\/\/doublescale.io<\/code>\n* Terms: https:\/\/doublescale.io\/terms \u00b7 Privacy: https:\/\/doublescale.io\/privacy<\/p>\n\n<p><strong>UI Avatars (ui-avatars.com)<\/strong> (Gravatar fallback)\n* Purpose: Provides a generated initials-based avatar image for contacts whose email address has no Gravatar. DoubleScale outputs a standard Gravatar URL in the contact metabox; Gravatar itself redirects to UI Avatars when no Gravatar exists for the email, so the user's browser \u2014 not the plugin server \u2014 loads the fallback image.\n* Data sent: Only the contact's display name (passed in the URL path so an initials-based image can be generated). The plugin does not POST or contact UI Avatars directly.\n* When it fires: When an admin views the contact metabox and the contact has no Gravatar.\n* Endpoint: <code>https:\/\/ui-avatars.com\/api\/<\/code>\n* Terms: https:\/\/ui-avatars.com\/terms \u00b7 Privacy: https:\/\/ui-avatars.com\/privacy<\/p>\n\n<h4>AI provider endpoints (optional, bring-your-own-key)<\/h4>\n\n<p>The AI settings page lets you point DoubleScale at any OpenAI-compatible endpoint by entering its base URL and your own API key. Suggested endpoints (Groq, OpenRouter) appear as labels in the provider dropdown but are <strong>not<\/strong> contacted unless you save credentials for them. If you configure an AI provider, you are responsible for that provider's terms and privacy policy.<\/p>\n\n<ul>\n<li>OpenRouter \u2014 <code>https:\/\/openrouter.ai\/api\/v1<\/code> \u00b7 Terms: https:\/\/openrouter.ai\/terms \u00b7 Privacy: https:\/\/openrouter.ai\/privacy<\/li>\n<li>Groq \u2014 <code>https:\/\/api.groq.com\/openai\/v1<\/code> \u00b7 Terms: https:\/\/groq.com\/terms-of-use \u00b7 Privacy: https:\/\/groq.com\/privacy-policy<\/li>\n<li>Any other OpenAI-compatible endpoint you supply manually.<\/li>\n<\/ul>\n\n<h4>Disabling<\/h4>\n\n<p>Disable any connector by removing its credentials in <strong>DoubleScale \u2192 Settings<\/strong> or by deactivating the related automation. Outgoing API calls only happen when you trigger an action that requires the configured service.<\/p>\n\n<h3>Credits<\/h3>\n\n<ul>\n<li><strong>Website &amp; documentation:<\/strong> <a href=\"https:\/\/doublescale.io\">doublescale.io<\/a><\/li>\n<\/ul>\n\n<h3>Support<\/h3>\n\n<ul>\n<li><strong>Website &amp; documentation:<\/strong> <a href=\"https:\/\/doublescale.io\">doublescale.io<\/a><\/li>\n<li><strong>WordPress.org support:<\/strong> https:\/\/wordpress.org\/support\/plugin\/doublescale\/ (when the plugin listing is public)<\/li>\n<\/ul>\n\n<h3>Contribute<\/h3>\n\n<p>Bug reports, ideas, and pull requests are welcome on the public GitHub repository linked in the <strong>Source Code<\/strong> section.<\/p>\n\n<h3>Languages<\/h3>\n\n<p>DoubleScale is translation-ready. English ships by default; additional locales welcome via community contributions.<\/p>\n\n<!--section=installation-->\n<h4>Automatic<\/h4>\n\n<ol>\n<li>In wp-admin go to <strong>Plugins \u2192 Add New<\/strong><\/li>\n<li>Search for <strong>DoubleScale<\/strong><\/li>\n<li>Install and activate<\/li>\n<li>Open <strong>DoubleScale<\/strong> from the admin menu and complete onboarding<\/li>\n<\/ol>\n\n<h4>Manual upload<\/h4>\n\n<ol>\n<li>Download the plugin ZIP<\/li>\n<li><strong>Plugins \u2192 Add New \u2192 Upload Plugin<\/strong><\/li>\n<li>Activate <strong>DoubleScale<\/strong><\/li>\n<\/ol>\n\n<h4>After activation<\/h4>\n\n<ol>\n<li>Review <strong>DoubleScale \u2192 Settings<\/strong><\/li>\n<li>Connect an SMTP provider (the SMTP module replaces <code>wp_mail()<\/code> immediately)<\/li>\n<li>Import or sync contacts (CSV, WordPress users, or WooCommerce customers)<\/li>\n<li>Create your first list, automation, booking calendar, or campaign<\/li>\n<\/ol>\n\n<p>You'll have a working CRM + email engine + booking page in under 10 minutes.<\/p>\n\n<!--section=faq-->\n<dl>\n<dt id=\"is%20doublescale%20really%20an%20all-in-one%20replacement%20for%20crm%20%2B%20deals%2Fpipelines%20%2B%20email%2Fsms%2Fwhatsapp%20campaigns%20%2B%20booking%20%2B%20tasks%20%2B%20smtp%20%2B%20helpdesk%20%2B%20analytics%20%2B%20team%20management%3F\"><h3>Is DoubleScale really an all-in-one replacement for CRM + deals\/pipelines + email\/SMS\/WhatsApp campaigns + booking + tasks + SMTP + helpdesk + analytics + team management?<\/h3><\/dt>\n<dd><p>Yes \u2014 that's exactly the design. Each module is built to feel like a dedicated product, but they share a single contact record, a single activity timeline, a single automation engine, a single reporting layer, and a single user model. You can install DoubleScale and turn off your CRM, Pipedrive\/HubSpot, Mailchimp, Twilio dashboard, Calendly, SMTP plugin, helpdesk, and reporting tool on the same day.<\/p><\/dd>\n<dt id=\"how%20is%20this%20different%20from%20%22marketing%20automation%22%20plugins%20like%20fluentcrm%20or%20groundhogg%3F\"><h3>How is this different from \"marketing automation\" plugins like FluentCRM or Groundhogg?<\/h3><\/dt>\n<dd><p>Most WordPress CRMs cover contacts + email + automation. DoubleScale covers that <strong>plus<\/strong> booking, tasks, a multi-channel helpdesk inbox, SMTP routing, and a full analytics layer \u2014 in the same plugin, around the same contact record. You're not bolting on FluentBooking + WP Mail SMTP + a separate helpdesk; it's all built in.<\/p><\/dd>\n<dt id=\"is%20there%20a%20contact%20limit%3F\"><h3>Is there a contact limit?<\/h3><\/dt>\n<dd><p>No. DoubleScale doesn't charge per contact. The free Starter plan handles unlimited contacts. Installs running 100,000+ contacts have been benchmarked.<\/p><\/dd>\n<dt id=\"where%20is%20my%20data%20stored%3F\"><h3>Where is my data stored?<\/h3><\/dt>\n<dd><p>In your WordPress database. The CRM, deals, email content, support threads, and tracking events all live in tables on your server. Optional third-party services (SMTP providers, Twilio, etc.) are only used when you configure them yourself.<\/p><\/dd>\n<dt id=\"do%20you%20support%20woocommerce%3F\"><h3>Do you support WooCommerce?<\/h3><\/dt>\n<dd><p>Yes \u2014 natively. Orders, customers, abandoned carts, and product purchases flow into the CRM. Trigger campaigns or automations from cart events. Set up abandoned-cart recovery in minutes.<\/p><\/dd>\n<dt id=\"can%20i%20send%20sms%20or%20whatsapp%3F\"><h3>Can I send SMS or WhatsApp?<\/h3><\/dt>\n<dd><p>Yes. SMS via Twilio and WhatsApp Business are available in Pro packages. Both share the same audience, composer, and merge-tag system as email.<\/p><\/dd>\n<dt id=\"how%20does%20the%20booking%20module%20compare%20to%20calendly%3F\"><h3>How does the booking module compare to Calendly?<\/h3><\/dt>\n<dd><p>Same core experience \u2014 availability windows, embeddable booking pages, automated confirmations, time-zone handling. The difference: bookings land on the contact record, can trigger automations, and your data never leaves your install. Stripe payments and Google Calendar sync are Pro extensions.<\/p><\/dd>\n<dt id=\"does%20the%20helpdesk%20inbox%20replace%20help%20scout%20or%20front%3F\"><h3>Does the helpdesk inbox replace Help Scout or Front?<\/h3><\/dt>\n<dd><p>For most teams, yes. The unified inbox handles email, SMS, and WhatsApp threads with team assignment, status, and contact context. Heavy SLA \/ ticketing workflows may still warrant a dedicated helpdesk \u2014 but for support that lives next to sales and marketing data, this is a clean replacement.<\/p><\/dd>\n<dt id=\"how%20does%20team%20management%20work%3F\"><h3>How does team management work?<\/h3><\/dt>\n<dd><p>WordPress roles map to access patterns inside DoubleScale: sales reps see only deals they own, CRM managers see all deals and contacts, support agents see the inbox. Notifications, activity attribution, and ownership are user-aware throughout.<\/p><\/dd>\n<dt id=\"which%20form%20plugins%20work%3F\"><h3>Which form plugins work?<\/h3><\/dt>\n<dd><p>16 form builders out of the box \u2014 Contact Form 7, Gravity Forms, WPForms, Fluent Forms, Elementor Forms, Formidable, Forminator, Ninja Forms, MetForm, JetFormBuilder, Bit Forms, Sure Forms, WS Form, and others. Form submissions create or update contacts with tags, lists, and field mapping.<\/p><\/dd>\n<dt id=\"how%20do%20imports%20work%3F\"><h3>How do imports work?<\/h3><\/dt>\n<dd><p>CSV imports, WordPress user sync, WooCommerce customer import, and connectors for popular CRMs (Pro). Field mapping with preview, error handling, and dry-run mode.<\/p><\/dd>\n<dt id=\"does%20doublescale%20slow%20down%20the%20public%20site%3F\"><h3>Does DoubleScale slow down the public site?<\/h3><\/dt>\n<dd><p>No. The frontend impact is minimal \u2014 heavy work (campaign sends, automation processing, tracking ingestion) runs in the admin and in background tasks (Action Scheduler).<\/p><\/dd>\n<dt id=\"can%20my%20team%20collaborate%20in%20doublescale%3F\"><h3>Can my team collaborate in DoubleScale?<\/h3><\/dt>\n<dd><p>Yes. Multiple users can work simultaneously, with role-based access, ownership-aware filtering (e.g., sales rep view), and in-app notifications.<\/p><\/dd>\n<dt id=\"how%20do%20i%20get%20help%3F\"><h3>How do I get help?<\/h3><\/dt>\n<dd><p>Documentation and setup guides: <a href=\"https:\/\/doublescale.io\">doublescale.io<\/a>. Community support via WordPress.org. Pro tiers include email and priority support.<\/p><\/dd>\n\n<\/dl>\n\n<!--section=changelog-->\n<h4>1.0.0<\/h4>\n\n<ul>\n<li>All-in-one launch \u2014 nine first-class modules in one plugin:\n\n<ul>\n<li>CRM with full activity timeline (emails, SMS, WhatsApp, deals, bookings, pageviews, form submits, automations \u2014 one chronological view)<\/li>\n<li>Deals &amp; pipelines (drag-and-drop kanban, weighted forecasting, multi-pipeline)<\/li>\n<li>Email, SMS, and WhatsApp campaigns<\/li>\n<li>Email sequences (drip campaigns) with delays, conditional branches, and goal-based exits<\/li>\n<li>Booking (calendars, availability, embeddable pages)<\/li>\n<li>Tasks (team task management linked to contacts and deals)<\/li>\n<li>SMTP routing with 20+ providers and automatic failover<\/li>\n<li>Unified inbox for email, SMS, and WhatsApp<\/li>\n<li>Analytics, reports, and dashboards<\/li>\n<\/ul><\/li>\n<li>Visual automation engine with 11+ trigger types \u2014 including WhatsApp received, SMS received, deal stage changed, lead score crossed, link clicked \u2014 connecting every module<\/li>\n<li>50+ integrations across WooCommerce, EDD, SureCart, LMS plugins, 16 form builders, SMTP providers, Twilio, Meta WhatsApp, Slack, HubSpot, Pipedrive, ActiveCampaign, and more<\/li>\n<\/ul>","raw_excerpt":"WordPress-native CRM, deals &amp; pipelines, email\/SMS\/WhatsApp campaigns, sequences, booking, helpdesk, tasks, SMTP, and visual automations \u2014 in one  &hellip;","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/wordpress.org\/plugins\/wp-json\/wp\/v2\/plugin\/314976","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wordpress.org\/plugins\/wp-json\/wp\/v2\/plugin"}],"about":[{"href":"https:\/\/wordpress.org\/plugins\/wp-json\/wp\/v2\/types\/plugin"}],"replies":[{"embeddable":true,"href":"https:\/\/wordpress.org\/plugins\/wp-json\/wp\/v2\/comments?post=314976"}],"author":[{"embeddable":true,"href":"https:\/\/wordpress.org\/plugins\/wp-json\/wporg\/v1\/users\/vixgrowy"}],"wp:attachment":[{"href":"https:\/\/wordpress.org\/plugins\/wp-json\/wp\/v2\/media?parent=314976"}],"wp:term":[{"taxonomy":"plugin_section","embeddable":true,"href":"https:\/\/wordpress.org\/plugins\/wp-json\/wp\/v2\/plugin_section?post=314976"},{"taxonomy":"plugin_tags","embeddable":true,"href":"https:\/\/wordpress.org\/plugins\/wp-json\/wp\/v2\/plugin_tags?post=314976"},{"taxonomy":"plugin_category","embeddable":true,"href":"https:\/\/wordpress.org\/plugins\/wp-json\/wp\/v2\/plugin_category?post=314976"},{"taxonomy":"plugin_contributors","embeddable":true,"href":"https:\/\/wordpress.org\/plugins\/wp-json\/wp\/v2\/plugin_contributors?post=314976"},{"taxonomy":"plugin_business_model","embeddable":true,"href":"https:\/\/wordpress.org\/plugins\/wp-json\/wp\/v2\/plugin_business_model?post=314976"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}