First public release on WordPress.org.<\/p>"},"ratings":[],"assets_icons":[],"assets_banners":[],"assets_blueprints":{},"all_blocks":{"approxit\/estimator":{"name":"approxit\/estimator","title":"Approxit Estimator"}},"tagged_versions":[],"block_files":[],"assets_screenshots":[],"screenshots":{"1":"The customer-facing estimator \u2014 service rows with live running total and a two-step submission flow.","2":"The estimator builder \u2014 drag-and-drop services with per-service add-ons.","3":"The industry template picker \u2014 six pre-filled catalogs to start quickly, plus seven more in Pro.","4":"The leads dashboard \u2014 sortable, filterable table of submissions with score badges and status pipeline.","5":"Lead detail \u2014 expanded card showing estimate breakdown, customer notes, and contact actions.","6":"Settings \u2014 From identity, owner alert recipient, business phone, and email automation toggles."}},"plugin_section":[],"plugin_tags":[7141,5142,337,354,245933],"plugin_category":[],"plugin_contributors":[263892],"plugin_business_model":[],"class_list":["post-313745","plugin","type-plugin","status-publish","hentry","plugin_tags-contractor","plugin_tags-estimator","plugin_tags-lead-generation","plugin_tags-quotes","plugin_tags-service-business","plugin_contributors-tmoubray","plugin_committers-tmoubray"],"banners":[],"icons":{"svg":false,"icon":"https:\/\/s.w.org\/plugins\/geopattern-icon\/approxit.svg","icon_2x":false,"generated":true},"screenshots":[],"raw_content":"\n
ApproxIt Lite<\/strong> is a service-estimator builder for small businesses. Customers pick services and add-ons (or a package), see a real-time running total, and submit their contact info. You manage every lead from a custom dashboard in WordPress admin \u2014 no spreadsheets, no third-party SaaS, no monthly fee.<\/p>\n\n It's built for tradespeople and service providers: HVAC techs, pool servicers, window cleaners, lawn-care crews, painters, cleaners, contractors, and anyone who quotes work by the visit, hour, or project.<\/p>\n\n When your business needs satellite-map area drawing, AI photo analysis, SMS lead alerts, or signed transactional email delivery, ApproxIt Pro<\/a> adds them as a companion plugin. Lite is fully functional on its own<\/strong> \u2014 Pro is optional.<\/p>\n\n Pro features (sold separately):<\/p>\n\n No.<\/strong> Lite is fully self-contained. The customer-facing form posts to your own WordPress site via standard WordPress AJAX ( If you later install ApproxIt Pro<\/a>, Pro features (Google Maps drawing, AI analysis, SMS, SendGrid email) use third-party APIs that you connect with your own API keys \u2014 those services are disclosed in the Pro plugin's own settings.<\/p><\/dd>\n Each submitted lead becomes a private custom post type ( You have two equally good options:<\/p>\n\n Email deliverability depends entirely on how your hosting provider relays mail. On most shared hosts and on WP Engine, the default PHP We strongly recommend installing a free transactional SMTP plugin alongside ApproxIt and connecting it to a service that signs outgoing mail with SPF and DKIM:<\/p>\n\n Whichever you pick, your From Email<\/strong> under Estimators \u2192 Settings<\/strong> must live on a domain you've authenticated with your SMTP provider (e.g. Pure rules \u2014 no AI:<\/p>\n\n You can override any lead's score manually from the leads dashboard.<\/p><\/dd>\n Yes. Each estimator has editable Form Title and Form Subtitle fields (shown above the service list on the public form). Leave them blank to use the defaults (\"What do you need?\" \/ \"Select all the services you're interested in.\").<\/p><\/dd>\n Yes. The public form uses scoped CSS variables ( Yes \u2014 build as many as you need. Each has its own services, packages, project questions, accent color, and shortcode\/block ID. Useful if you have distinct service lines (e.g. one for residential, one for commercial) or run multiple brands under one site.<\/p><\/dd>\n Yes \u2014 Estimators \u2192 Leads<\/strong> has CSV and JSON export buttons. CSV opens cleanly in spreadsheets and most CRMs; JSON preserves the full estimate breakdown for richer imports.<\/p><\/dd>\n Deleting the plugin from the WordPress admin (not just deactivating it) runs the bundled Deactivating without deleting leaves all your data intact for when you reactivate.<\/p><\/dd>\n\n<\/dl>\n\n\nWhat you can do with Lite<\/h4>\n\n
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[approxit id=\"123\"]<\/code> shortcode.<\/li>\nwp_mail()<\/code> on submission. Configurable on\/off per type. Business phone shown in the customer receipt so they can reach you directly.<\/li>\nDesigned to grow with you<\/h4>\n\n
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approxit<\/code> folder to \/wp-content\/plugins\/<\/code>.<\/li>\n[approxit id=\"42\"]<\/code>) shown in the sidebar.<\/li>\n\n
Does ApproxIt Lite send any data to third-party servers?<\/h3><\/dt>\n
admin-ajax.php<\/code>). Lead notifications are sent via wp_mail()<\/code> from your own server. Lite makes zero outbound calls to external services.<\/p>\n\nWhere are leads stored?<\/h3><\/dt>\n
ax_lead<\/code>) in your WordPress database. They're never sent off-site. Deleting the plugin via the WordPress admin removes all leads, estimators, options, and meta.<\/p><\/dd>\nHow do I add the estimator to a page?<\/h3><\/dt>\n
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[approxit id=\"42\"]<\/code> (with your own estimator's ID) into any page, post, sidebar widget, or theme template that runs shortcodes.<\/li>\n<\/ul><\/dd>\nWhy aren't my estimate emails arriving?<\/h3><\/dt>\n
mail()<\/code> transport is unauthenticated and lands in spam (or gets silently dropped) for Gmail, Outlook, and Yahoo recipients.<\/p>\n\n\n
estimates@yourbusiness.com<\/code>, not a Gmail address). Mismatched domains are the #1 reason customer receipts get quarantined.<\/p><\/dd>\nHow does Lite scoring decide hot \/ warm \/ cold?<\/h3><\/dt>\n
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Can I customize the form copy?<\/h3><\/dt>\n
Does it work with my theme?<\/h3><\/dt>\n
--ax-accent<\/code>, etc.) so it inherits your theme's brand color when configured, and falls back to its own clean defaults otherwise. The form is fully responsive \u2014 single-column on mobile, two-column on desktop.<\/p><\/dd>\nCan I have more than one estimator on the same site?<\/h3><\/dt>\n
Can I export my leads?<\/h3><\/dt>\n
What happens if I uninstall the plugin?<\/h3><\/dt>\n
uninstall.php<\/code>, which removes:<\/p>\n\n\n
ax_*<\/code> plugin options (notification recipients, email toggles, business phone, internal flags).<\/li>\nax_*<\/code> transients and user-meta entries.<\/li>\n<\/ul>\n\n1.0.0<\/h4>\n\n
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wp_mail()<\/code>, with optional business phone in the receipt.<\/li>\n[approxit]<\/code> shortcode.<\/li>\n