{"id":304995,"date":"2026-05-04T06:50:08","date_gmt":"2026-05-04T06:50:08","guid":{"rendered":"https:\/\/wordpress.org\/plugins\/utm-attribution-for-woocommerce\/"},"modified":"2026-05-04T06:49:38","modified_gmt":"2026-05-04T06:49:38","slug":"utm-attribution-for-woocommerce","status":"publish","type":"plugin","link":"https:\/\/wordpress.org\/plugins\/utm-attribution-for-woocommerce\/","author":20635327,"comment_status":"closed","ping_status":"closed","template":"","meta":{"version":"1.0.1","stable_tag":"1.0.1","tested":"6.9.4","requires":"6.4","requires_php":"7.4","requires_plugins":null,"header_name":"UTM Attribution for WooCommerce","header_author":"StandaloneTech","header_description":"Captures UTM parameters from inbound URLs, attributes WooCommerce purchases, and shows conversion reports.","assets_banners_color":"f6f6fc","last_updated":"2026-05-04 06:49:38","external_support_url":"","external_repository_url":"","donate_link":"https:\/\/donate.stripe.com\/fZeaFydax6NNfjWeVc","header_plugin_uri":"https:\/\/standalonetech.com\/","header_author_uri":"https:\/\/profiles.wordpress.org\/standalonetech\/","rating":0,"author_block_rating":0,"active_installs":0,"downloads":49,"num_ratings":0,"support_threads":0,"support_threads_resolved":0,"author_block_count":0,"sections":["description","installation","faq","changelog"],"tags":{"1.0.1":{"tag":"1.0.1","author":"standalonetech","date":"2026-05-04 06:49:38"}},"upgrade_notice":{"1.0.0":"

Initial release.<\/p>"},"ratings":[],"assets_icons":{"icon-128x128.png":{"filename":"icon-128x128.png","revision":3522872,"resolution":"128x128","location":"assets","locale":""},"icon-256x256.png":{"filename":"icon-256x256.png","revision":3522872,"resolution":"256x256","location":"assets","locale":""}},"assets_banners":{"banner-1544x500.png":{"filename":"banner-1544x500.png","revision":3522872,"resolution":"1544x500","location":"assets","locale":""},"banner-772x250.png":{"filename":"banner-772x250.png","revision":3522872,"resolution":"772x250","location":"assets","locale":""}},"assets_blueprints":{},"all_blocks":[],"tagged_versions":["1.0.1"],"block_files":[],"assets_screenshots":[],"screenshots":{"1":"Dashboard with KPI cards, performance chart, and top campaigns table.","2":"Date range filter with preset buttons and a custom date picker.","3":"Visits list showing captured UTM parameters for every tagged session.","4":"Conversions list showing WooCommerce orders attributed to UTM visits."},"jetpack_post_was_ever_published":false},"plugin_section":[],"plugin_tags":[9067,20230,4196,24188,286],"plugin_category":[45],"plugin_contributors":[215299],"plugin_business_model":[],"class_list":["post-304995","plugin","type-plugin","status-publish","hentry","plugin_tags-attribution","plugin_tags-campaign-tracking","plugin_tags-conversions","plugin_tags-utm","plugin_tags-woocommerce","plugin_category-ecommerce","plugin_contributors-standalonetech","plugin_committers-standalonetech"],"banners":{"banner":"https:\/\/ps.w.org\/utm-attribution-for-woocommerce\/assets\/banner-772x250.png?rev=3522872","banner_2x":"https:\/\/ps.w.org\/utm-attribution-for-woocommerce\/assets\/banner-1544x500.png?rev=3522872","banner_rtl":false,"banner_2x_rtl":false},"icons":{"svg":false,"icon":"https:\/\/ps.w.org\/utm-attribution-for-woocommerce\/assets\/icon-128x128.png?rev=3522872","icon_2x":"https:\/\/ps.w.org\/utm-attribution-for-woocommerce\/assets\/icon-256x256.png?rev=3522872","generated":false},"screenshots":[],"raw_content":"\n

UTM Attribution for WooCommerce<\/strong> helps you understand exactly which marketing campaigns drive traffic and sales on your WooCommerce store.<\/p>\n\n

It automatically captures standard UTM parameters (utm_source<\/code>, utm_medium<\/code>, utm_campaign<\/code>, utm_term<\/code>, utm_content<\/code>) the moment a visitor lands on your site. When that visitor places an order, the plugin attributes the purchase to the original UTM visit so you can see real revenue per campaign \u2014 without any third-party analytics service.<\/p>\n\n

Key Features<\/h4>\n\n
    \n
  • Automatic UTM capture<\/strong> \u2014 Records source, medium, campaign, term, and content on every tagged visit.<\/li>\n
  • WooCommerce order attribution<\/strong> \u2014 Links orders to the visit that drove them using a secure, signed cookie.<\/li>\n
  • Revenue reporting<\/strong> \u2014 See total visits, conversions, conversion rate, and revenue in one dashboard.<\/li>\n
  • Date range filter<\/strong> \u2014 Filter by Today, Last 7 \/ 30 \/ 90 Days, This Year, or a custom date range.<\/li>\n
  • Performance chart<\/strong> \u2014 Visualise visits and conversions over time with an interactive Chart.js graph.<\/li>\n
  • Top campaigns table<\/strong> \u2014 Ranked list of campaigns by visits, conversions, and revenue generated.<\/li>\n
  • Visits & Conversions lists<\/strong> \u2014 Paginated admin tables showing every captured visit and attributed order.<\/li>\n
  • Deduplication<\/strong> \u2014 Optional utm_site_id<\/code> parameter prevents the same click being recorded twice.<\/li>\n
  • Privacy-friendly<\/strong> \u2014 IP addresses are SHA-256 hashed before storage; IP hashing can be disabled via filter.<\/li>\n
  • Developer-friendly<\/strong> \u2014 Extensible via WordPress filters (utm_attribution_user_capability<\/code>, utm_attribution_cookie_lifetime_days<\/code>, utm_attribution_enable_ip_hashing<\/code>, etc.).<\/li>\n<\/ul>\n\n\n
      \n
    1. Upload the utm-attribution-for-woocommerce<\/code> folder to the \/wp-content\/plugins\/<\/code> directory.<\/li>\n
    2. Activate the plugin through the Plugins<\/strong> menu in WordPress.<\/li>\n
    3. Make sure WooCommerce is installed and active.<\/li>\n
    4. Visit UTM Attribution<\/strong> in your WordPress admin menu to view your reports.<\/li>\n<\/ol>\n\n\n
      \n

      Does this plugin require WooCommerce?<\/h3><\/dt>\n

      Yes. Order attribution relies on WooCommerce order status hooks. The UTM capture and visit recording will still work without WooCommerce, but conversion data will not be collected.<\/p><\/dd>\n

      How does the plugin attribute an order to a visit?<\/h3><\/dt>\n

      When a visitor arrives via a UTM-tagged URL, the plugin stores the visit ID in a signed, HttpOnly cookie (valid for 30 days by default). When an order reaches \"processing\" or \"completed\" status, the plugin reads that cookie and links the order to the original visit.<\/p><\/dd>\n

      Can I change how long the attribution cookie lasts?<\/h3><\/dt>\n

      Yes. Use the utm_attribution_cookie_lifetime_days<\/code> filter:<\/p>\n\n

      add_filter( 'utm_attribution_cookie_lifetime_days', function() { return 60; } );\n<\/code><\/pre><\/dd>\n
      Are IP addresses stored?<\/h3><\/dt>\n
      IP addresses are hashed with SHA-256 (salted with your WordPress auth key) before being stored. Raw IPs are never written to the database. You can disable IP hashing entirely:<\/p>\n\n
      add_filter( 'utm_attribution_enable_ip_hashing', '__return_false' );\n<\/code><\/pre><\/dd>\n
      Can I change which order statuses trigger a conversion?<\/h3><\/dt>\n
      Yes, use the utm_attribution_conversion_order_statuses<\/code> filter:<\/p>\n\n
      add_filter( 'utm_attribution_conversion_order_statuses', function() { return array( 'completed' ); } );\n<\/code><\/pre><\/dd>\n\n<\/dl>\n\n\n
      1.0.1<\/h4>\n\n
      \u2013 Fix:-<\/strong> Update chart.js to latest version.<\/p>\n\n
      1.0.0<\/h4>\n\n
        \n
      • Initial release.<\/li>\n<\/ul>","raw_excerpt":"Capture UTM parameters, attribute WooCommerce purchases to marketing campaigns, and view conversion reports \u2014 all inside your WordPress admin.","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/wordpress.org\/plugins\/wp-json\/wp\/v2\/plugin\/304995","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wordpress.org\/plugins\/wp-json\/wp\/v2\/plugin"}],"about":[{"href":"https:\/\/wordpress.org\/plugins\/wp-json\/wp\/v2\/types\/plugin"}],"replies":[{"embeddable":true,"href":"https:\/\/wordpress.org\/plugins\/wp-json\/wp\/v2\/comments?post=304995"}],"author":[{"embeddable":true,"href":"https:\/\/wordpress.org\/plugins\/wp-json\/wporg\/v1\/users\/standalonetech"}],"wp:attachment":[{"href":"https:\/\/wordpress.org\/plugins\/wp-json\/wp\/v2\/media?parent=304995"}],"wp:term":[{"taxonomy":"plugin_section","embeddable":true,"href":"https:\/\/wordpress.org\/plugins\/wp-json\/wp\/v2\/plugin_section?post=304995"},{"taxonomy":"plugin_tags","embeddable":true,"href":"https:\/\/wordpress.org\/plugins\/wp-json\/wp\/v2\/plugin_tags?post=304995"},{"taxonomy":"plugin_category","embeddable":true,"href":"https:\/\/wordpress.org\/plugins\/wp-json\/wp\/v2\/plugin_category?post=304995"},{"taxonomy":"plugin_contributors","embeddable":true,"href":"https:\/\/wordpress.org\/plugins\/wp-json\/wp\/v2\/plugin_contributors?post=304995"},{"taxonomy":"plugin_business_model","embeddable":true,"href":"https:\/\/wordpress.org\/plugins\/wp-json\/wp\/v2\/plugin_business_model?post=304995"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}