{"id":297038,"date":"2026-06-24T07:51:19","date_gmt":"2026-06-24T07:51:19","guid":{"rendered":"https:\/\/wordpress.org\/plugins\/spss12-ab-lite-testing\/"},"modified":"2026-06-24T07:50:57","modified_gmt":"2026-06-24T07:50:57","slug":"spss12-ab-lite-testing","status":"publish","type":"plugin","link":"https:\/\/wordpress.org\/plugins\/spss12-ab-lite-testing\/","author":23117797,"comment_status":"closed","ping_status":"closed","template":"","meta":{"version":"2.3.5","stable_tag":"2.3.5","tested":"7.0","requires":"5.5","requires_php":"8.0","requires_plugins":null,"header_name":"Spss12 A\/B Lite Testing","header_author":"spss12","header_description":"Lightweight A\/B testing for WordPress: run content and headline experiments, assign visitors to variants, and collect events for analysis.","assets_banners_color":"","last_updated":"2026-06-24 07:50:57","external_support_url":"","external_repository_url":"","donate_link":"","header_plugin_uri":"","header_author_uri":"","rating":0,"author_block_rating":0,"active_installs":0,"downloads":24,"num_ratings":0,"support_threads":0,"support_threads_resolved":0,"author_block_count":0,"sections":["description","installation","faq"],"tags":{"2.3.5":{"tag":"2.3.5","author":"spss12","date":"2026-06-24 07:50:57"}},"upgrade_notice":[],"ratings":[],"assets_icons":[],"assets_banners":[],"assets_blueprints":{},"all_blocks":[],"tagged_versions":["2.3.5"],"block_files":[],"assets_screenshots":[],"screenshots":[]},"plugin_section":[],"plugin_tags":[1587,992,456],"plugin_category":[55],"plugin_contributors":[257938],"plugin_business_model":[],"class_list":["post-297038","plugin","type-plugin","status-publish","hentry","plugin_tags-a-b-test","plugin_tags-ab-testing","plugin_tags-marketing","plugin_category-seo-and-marketing","plugin_contributors-spss12","plugin_committers-spss12"],"banners":[],"icons":{"svg":false,"icon":"https:\/\/s.w.org\/plugins\/geopattern-icon\/spss12-ab-lite-testing.svg","icon_2x":false,"generated":true},"screenshots":[],"raw_content":"<!--section=description-->\n<p>Lightweight A\/B testing for WordPress without external analytics services. Test headlines and content variations directly on your site, track conversions, and compare results with a simple workflow inspired by Google Optimize.<\/p>\n\n<p><strong>Why use Spss12 A\/B Lite Testing?<\/strong><\/p>\n\n<ul>\n<li><em>Privacy-Friendly<\/em> \u2014 Experiment data stays on your own server instead of being sent to a third-party SaaS platform.<\/li>\n<li><em>No External SaaS Requests<\/em> \u2014 Runs directly inside WordPress without relying on third-party A\/B testing platforms.<\/li>\n<li><em>Developer-Friendly &amp; Extensible<\/em> \u2014 Includes a robust native REST API<\/li>\n<li><em>Lightweight and WordPress-native<\/em> \u2014 Designed specifically for WordPress. Works seamlessly with standard themes and plugins out of the box.<\/li>\n<\/ul>\n\n<p><strong>Features<\/strong><\/p>\n\n<ul>\n<li><strong>Experiments<\/strong> \u2014 Create and manage A\/B tests with traffic distribution and goals.<\/li>\n<li><p><strong>Two experiment types<\/strong><\/p>\n\n<ul>\n<li><em>Content<\/em> \u2014 Insert the shortcode <code>[ab_lite placement=\"your-placement-key\"]<\/code> where you want tested content. For a running experiment that matches that placement, the plugin picks a variant, records a view (when applicable), and outputs that variant\u2019s body.<\/li>\n<li><em>Headline<\/em> \u2014 On singular posts or pages (and similar), if a running headline experiment is tied to that post and type, the visible title is replaced with the assigned variant\u2019s label for that session.<\/li>\n<\/ul><\/li>\n<li><p><strong>Assignment<\/strong> \u2014 Each visitor gets a stable session identifier.<\/p><\/li>\n<li><p><strong>Targeting<\/strong> \u2014 Target experiments by post type, URL, device, or user state.<\/p><\/li>\n<li><p><strong>Goals and events<\/strong> \u2014 Goal types include views, clicks, conversions, and orders.<\/p><\/li>\n<li><p><strong>Statistics<\/strong> \u2014 Track views, clicks, conversions, and experiment performance.<\/p><\/li>\n<li><p><strong>Admin<\/strong> \u2014 An <strong>A\/B Experiments<\/strong> screen in the WordPress admin is used to manage tests and view stats.<\/p><\/li>\n<li><p><strong>REST API<\/strong> \u2014 Manage experiments programmatically through the WordPress REST API.<\/p><\/li>\n<li><p><strong>Extensible<\/strong> \u2014 Includes WordPress hooks and filters for developers.<\/p><\/li>\n<\/ul>\n\n<h3>Quick Start<\/h3>\n\n<p>Create a new content experiment in A\/B Experiments with cta \"homepage-hero\".\nAdd two variants.\nInsert the shortcode into your content:<\/p>\n\n<p>[ab_lite placement=\"homepage-hero\"]<\/p>\n\n<p>Start the experiment and track results from the admin dashboard.<\/p>\n\n<h3>Roadmap<\/h3>\n\n<ul>\n<li>WooCommerce conversion goals<\/li>\n<li>Advanced targeting<\/li>\n<li>Improved reporting<\/li>\n<li>Additional experiment types<\/li>\n<\/ul>\n\n<!--section=installation-->\n<ol>\n<li>Install and activate the plugin.<\/li>\n<li>Open A\/B Experiments in the WordPress admin.<\/li>\n<li>Create your first experiment and variants.<\/li>\n<li>Insert the shortcode into your content.<\/li>\n<li>Start the experiment and track results.<\/li>\n<\/ol>\n\n<!--section=faq-->\n<dl>\n<dt id=\"where%20are%20experiments%20stored%3F\"><h3>Where are experiments stored?<\/h3><\/dt>\n<dd><p>Experiments, variants, assignments, events, and aggregated stats live in custom tables created on activation (prefix <code>ab_lite_<\/code> under your WordPress table prefix).<\/p><\/dd>\n<dt id=\"do%20i%20need%20a%20separate%20analytics%20service%3F\"><h3>Do I need a separate analytics service?<\/h3><\/dt>\n<dd><p>The plugin records assignments and events in your database. You can still use external analytics; the front-end script is intended to work with the plugin\u2019s AJAX endpoints for event delivery.<\/p><\/dd>\n<dt id=\"does%20the%20plugin%20send%20data%20to%20external%20services%3F\"><h3>Does the plugin send data to external services?<\/h3><\/dt>\n<dd><p>No. Experiment assignments and tracking data stay inside your WordPress installation. So you can manage or remove stored experiment data directly from your db.<\/p><\/dd>\n\n<\/dl>","raw_excerpt":"Lightweight A\/B testing for WordPress: run content and headline experiments, assign visitors to variants, and collect events for analysis.","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/wordpress.org\/plugins\/wp-json\/wp\/v2\/plugin\/297038","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wordpress.org\/plugins\/wp-json\/wp\/v2\/plugin"}],"about":[{"href":"https:\/\/wordpress.org\/plugins\/wp-json\/wp\/v2\/types\/plugin"}],"replies":[{"embeddable":true,"href":"https:\/\/wordpress.org\/plugins\/wp-json\/wp\/v2\/comments?post=297038"}],"author":[{"embeddable":true,"href":"https:\/\/wordpress.org\/plugins\/wp-json\/wporg\/v1\/users\/spss12"}],"wp:attachment":[{"href":"https:\/\/wordpress.org\/plugins\/wp-json\/wp\/v2\/media?parent=297038"}],"wp:term":[{"taxonomy":"plugin_section","embeddable":true,"href":"https:\/\/wordpress.org\/plugins\/wp-json\/wp\/v2\/plugin_section?post=297038"},{"taxonomy":"plugin_tags","embeddable":true,"href":"https:\/\/wordpress.org\/plugins\/wp-json\/wp\/v2\/plugin_tags?post=297038"},{"taxonomy":"plugin_category","embeddable":true,"href":"https:\/\/wordpress.org\/plugins\/wp-json\/wp\/v2\/plugin_category?post=297038"},{"taxonomy":"plugin_contributors","embeddable":true,"href":"https:\/\/wordpress.org\/plugins\/wp-json\/wp\/v2\/plugin_contributors?post=297038"},{"taxonomy":"plugin_business_model","embeddable":true,"href":"https:\/\/wordpress.org\/plugins\/wp-json\/wp\/v2\/plugin_business_model?post=297038"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}