Wholesale Prices for WooCommerce by Wholesale Suite



Adding WooCommerce Wholesale Prices gives WooCommerce store owners the ability to supply specific users with wholesale pricing for their products. Perfect for WooCommerce B2B sales.

We’ve made entering wholesale prices as simple as it should be:

  1. Simple install & activate the Wholesale Prices for WooCommerce free plugin
  2. Go to the product you want to enter wholesale pricing for
  3. If it’s a Simple type product, you’ll find a wholesale price box on the General tab, if it’s a Variable product, each variation will have a wholesale price box
  4. Give your customers the new “Wholesale Customer” user role and they’ll see the pricing! Easy peasy!

Check out how easy it is to add wholesale pricing to WooCommerce:

Key Features: Add wholesale to your store for free:

  • Easily set wholesale prices on Simple or Variable products
  • Show/hide the original price from wholesale customers
  • Choose to disable WooCommerce coupons for wholesale
  • Adjust wholesale user role naming
  • See the getting started guide for more

Have more complex wholesale discount pricing needs? See our premium extensions:

Learn more about Wholesale Suite: Wholesale Suite for WooCommerce

  1. WooCommerce Wholesale Prices Premium
  2. WooCommerce Wholesale Order Form
  3. WooCommerce Wholesale Lead Capture

Want to do WooCommerce category discounts and WooCommerce tiered pricing with your wholesale customers?

Want to create a WooCommerce private store? Want to show/hide certain products? How about providing an optimized wholesale ordering interface, wholesale registration, user approvals and more?

You should check out the Wholesale Suite bundle which includes all of these features and more.


No complex setups and no confusing WooCommerce dynamic pricing discount rules to figure out. It’s simply plug and play. Providing WooCommerce bulk discounts has never been easier for wholesale WooCommerce customer types.

The plugin adds new new WooCommerce user roles to create a role hierarchy for your customers. This allows you to show WooCommerce multiple prices per product.

After installing the plugin, you’ll have a new user role called “Wholesale Customer”. This acts exactly like the “Customers” user role that WooCommerce adds.

In your Product Edit screen you’ll find a new wholesale pricing box. This lets you enter wholesale prices for the Wholesale Customer user role.

To activate wholesale capabilities for your customers simple change their WooCommerce user account to the new wholesale WooCommerce user role and they will receive the wholesale pricing. It’s very simple and the plugin takes care of the rest!

NOTE: If you want multiple WooCommerce user roles you can add an unlimited number of additional roles with the WooCommerce Wholesale Prices Premium add-on.


You might not always have a WooCommerce bulk discount for each product so you don’t have to set wholesale pricing for all of your products you can do just a sub-set.

Similar extensions like WooCommerce dynamic prices extensions are NOT made for wholesale or B2B purposes. They aren’t aware of the challenges of wholesale/b2b sales and they don’t take into account the special needs of wholesale customers. This often leaves the store owner frustrated trying to figure out how all those discount rules hang together.

We have purposefully created Wholesale Suite as a flexible solution specifically for wholesale sales. It’s the perfect solution to WooCommerce tiered pricing using WordPress’s robust user role system.

This free version lets you set prices on Simple products & product variations easily for one wholesale user role and is a great way to get started selling to wholesale customers online.


Display of your wholesale prices is automatic once your wholesale customers login to their account. The plugin takes care of the front end display. In this way it’s like a WooCommerce private store just for that customer.

Users just need the new “Wholesale Customer” user role and they will see the wholesale pricing that you have set on your products.

You can also add WooCommerce user registration easily with our Lead Capture plugin (more details below).


Wholesale Suite is the most compatible wholesale WooCommerce plugin. Compatible with loads of complementary plugins, such as Advanced Coupons for WooCommerce, hundreds of shipping and payment gateways, WooCommerce Currency Switcher by Aelia (even with our free Wholesale Prices plugin!), WPML language switching plugin, WooCommerce Order Form and WooCommerce user registration (Lead Capture) by Wholesale Suite, plus loads more.


Add multiple wholesale roles, multi-levels of pricing, percentage based dynamic pricing, category based dynamic pricing, wholesale minimum order requirements, product min and step requirements, wholesale reports, WooCommerce product visibility control, WooCommerce order form, wholesale lead capture, wholesale WooCommerce user registration form & login form, and much more.

Click here to learn what Wholesale Suite can do for your business.


  1. Upload the woocommerce-wholesale-prices/ folder to the /wp-content/plugins/ directory
  2. Activate the plugin through the ‘Plugins’ menu in WordPress
  3. Visit the product you wish to edit and enter the wholesale price
  4. Change the customer’s user role by going to Users->All Users, clicking edit on the user, and changing their User Role to the Wholesale Customer role.
  5. See the getting started guide for this plugin.


We have hundreds of guides and frequently asked questions answered in our online knowledge base.

See the getting started guide for this plugin.

For more details about features please see the product page here.

Click here to learn what else Wholesale Suite can do for your business.


July 26, 2021
Love the plugin as it makes managing wholesale prices on over 10K products so much easier. There is so many options which provides greta flexibility to suit each particular need. Also has a small issue with the display of the Product count on category pages and it was resolved within a few days of me submitting a support ticket. Highly recommend the plugin and support team. Tony wigsonline.com.au
July 22, 2021
I've wasted so much time looking at so many promising plugins to do my job. Even woocommerce has plugins that seem like they will do my job, but they don't. When I came across the Wholesale prices for WhoocommerceWholesale, I first decided to ask questions. Kristel De Leon was my pre-sale assistant. I must say Kristel was above par. Answered all my questions. Sent me links to check out what might work. And finally gave me a solution within their framework (with steps on how to set it up). I purchased, downloaded the plugin, installed it on my website, followed the steps and in less than 20 minutes I was able to test the system. It works exactly as Kristel said it would. Kudos to the team, 5stars all the way. Thanks Samir CycleOmania
July 15, 2021
All questions are quickly answered if you have a problem and if you are like me and new to wholesale selling, they go above and beyond to get you up and running!!
Read all 372 reviews

Contributors & Developers

“Wholesale Prices for WooCommerce by Wholesale Suite” is open source software. The following people have contributed to this plugin.


“Wholesale Prices for WooCommerce by Wholesale Suite” has been translated into 2 locales. Thank you to the translators for their contributions.

Translate “Wholesale Prices for WooCommerce by Wholesale Suite” into your language.

Interested in development?

Browse the code, check out the SVN repository, or subscribe to the development log by RSS.



  • Bug Fix: PHP 8 Compatibility
  • Bug Fix: Uncaught Error: Call to undefined function wp_get_current_user()
  • Bug Fix: Comma as decimal separator is being changed when you export a file (CSV)


  • Bug Fix: Get double Restrict To Wholesale Roles option on product editor


  • Improvement: Major code improvements
  • Bug Fix: API: When fetching a variation it displays the variable regular price range instead of the regular price of the variation


  • Improvement: WWP API Improvement


  • Bug Fix: WC 4.9 API: PHP warning and notice when running wholesale API


  • Improvement: Security fixes
  • Improvement: French Translation


  • Feature: Hide Price and Add to Cart Button for Non-Logged In User
  • Improvement: Translation enhancement
  • Improvement: WC 4.8 compatibility
  • Bug Fix: WC 4.8: Fix deprecated error with WooCommerce set_status function
  • Bug Fix: Broken image under “Recommended coupon extensions”
  • Bug Fix: PHP Warning: fopen show up when only WWP is installled
  • Bug Fix: WPML Translation Management: When this plugin is active when an Admin updates the Order shipping fee for Wholesale Order, it’ll revert the price back to the retail price


  • Bug Fix: Aelia Currency Switcher for WooCommerce have some issues after WWP 1.12 release


  • Feature: Add support for WooCommerce Currency Switcher plugin
  • Feature: WWP API: Add new feature to manipulate wholesale products and wholesale roles via REST namespace wholesale/v1/products and wholesale/v1/roles
  • Improvement: Update to new product boxes on upgrade page
  • Improvement: Improve product education near wholesale pricing fields
  • Improvement: Code improvements


  • Improvement: WC 4.4 compatibility
  • Improvement: WP 5.5 compatibility
  • Improvement: Code improvements


  • Bug Fix: Minor error on WC 4.3 and our PDFs don’t show up on WC 4.2 in WC Marketing Knowledge Base page


  • Improvement: Compatibility with WC 4.3
  • Improvement: WC 4.3: Remove the set_icon function for admin notes since it’s deprecated
  • Bug Fix: WC 4.3: Fatal error when updating WC 4.2 to WC 4.3 when WWP enabled
  • Bug Fix: Wholesale Price Suffix calculated incorrectly when setting Price display suffix as “{price_including_tax} TAX”
  • Bug Fix: WC Admin Note: Unable to install ACFWF after re-log in as admin
  • Bug Fix: WC 4.3: Our PDFs doesn’t show up in WC Marketing page’s Knowledge Base


  • Bug Fix: When the WooCommerce Admin is inactive, Fix the potential issue produced upon plugin activation


  • Bug Fix: Add checks for WC Admin package inclusion


  • Bug Fix: Patch legacy conflict with WC 3.9.x versions


  • Improvement: Compatibility check with WooCommerce 4.2
  • Bug Fix: Unable to import decimals when importing wholesale price using a comma
  • Bug Fix: Price display suffix is not working for wholesale customers


  • Improvement: Compatibility check with WooCommerce 4.1.0


  • Improvement: Integration of the new WooCommerce navigation bar
  • Improvement: Minor code improvements


  • Improvement: Compatibility check with WooCommerce 4


  • Improvement: Better manage when and where the getting started notice appears


  • Improvement: Show a getting started guide on activation
  • New Feature: Add ability to change wholesale price text in settings
  • New Feature: Allow changing of built-in “Wholesale Customer” role display name
  • New Feature: Allow disabling coupons for wholesale customers
  • New Feature: Allow hiding of original price for wholesale customers


  • Improvement: WooCommerce 3.7 compatibility
  • Improvement: Code improvements


  • Improvement: Code improvements


  • Bug Fix: Wholesale secondary currency from Aelia Currency Switcher doesn’t display after importing
  • Improvement: Minor code improvements


  • Bug Fix: The {price_excluding_tax} and {price_including_tax} uses regular price instead of wholesale price when added in Price display suffix
  • Bug Fix: Deleting the variation with wholesale price will not remove the “*variations_with_wholesale_price” set in the variable


  • Improvement: Updating WooCommerce 3.4.0 compatibility notice


  • Improvement: Aelia Currency Switcher for WooCommerce plugin reintegration
  • Improvement: Minor code improvements


  • Improvement: Add min width for wholesale price column on product’s backend
  • Improvement: Add a filter at the end of get_product_wholesale_price_on_shop_v2() function for user to hook
  • Bug Fix: Error notices shown with site having Aelia Currency Switcher installed


  • Improvement: Minor code improvements


  • Improvement: Minor code improvements


  • Improvement: Dramatically enhance performance
  • Improvement: Major code improvements
  • Improvement: Remove some deprecated functions
  • Bug Fix: WPML broken integration with the wwp_formatted_price function


  • Improvement: Minor code improvements


  • Bug Fix: Add support for outdated (5.4) php versions


  • Improvement: Considerably improve plugin speed and performance
  • Improvement: Improve codebase


  • Bug Fix: Support for old php versions


  • Improvement: Improve support for WC duplicate product feature
  • Improvement: Minor code improvements


  • Bug Fix: Issues with multisite install


  • Improvement: Minor code improvements


  • Bug Fix: Errors thrown when wwpp less than 1.14.0 is active thus preventing wwpp update


  • Feature: Add WPML support
  • Improvement: Add compatibility with upcoming WooCommerce version 3.0.0
  • Improvement: Major code refactor for effeciency , speed and maintanability


  • Bug Fix: Wholesale prices not showing properly on variable products with huge number of variations


  • Improvement: Add compatibility with upcoming WooCommerce version 2.7.0
  • Improvement: Refactor codebase for effeciency and maintanability


  • Feature: Multi Site Compatibility
  • Improvement: Apply a wrapping css class name to the wholesale options on product edit screens
  • Improvement: Embed new data on cart/orders for more accurate reporting in the future
  • Improvement: Major code refactor for effeciency , speed and maintanability
  • Bug Fix: Fatal error: Class ‘WWP_Helper_Functions’ not found
  • Bug Fix: Fix typo in filter ‘wwof_settings_section_content’, should be wwp not wwof
  • Bug Fix: When changing product categories on variable product and dont open variations tab, have_wholesale_price meta on parent variable product is not set properly
  • Bug Fix: Deactivate function callback is not firing


  • Bug Fix: Rebase keys on array returned on getUserWholesaleRole
  • Bug Fix: Error notice relating to array_intersect on getUserWholesaleRole function


  • Improvement : Rename “plugin settings” to just “settings” on the plugin listing
  • Bug Fix: Properly check for dependencies and properly trigger activation code base
  • Bug Fix: If you modify an attribute then attempt to bulk set wholesale pricing it doesn’t show the input alert box
  • Bug Fix: Tidy up code base, remove unnecessary codes


  • Improvement: If no price set for a product, don’t bother to construct wholesale price html
  • Bug Fix: Doesn’t seem to properly change the price html


  • Bug Fix: Duplicate wholesale price shows when all variations have the same regular and wholesale price


  • Bug Fix: Pricing accordion for Aelia currency switcher broken on simple products


  • Bug Fix: WC2.6.0: Display bug with crossed out regular prices when wholesale price is being displayed
  • Bug Fix: When regular prices are left blank on variations, notices are shown (For none wholesale users)
  • Improvement: Add filters for wholesale prices suffix


  • Bug Fix: Add support for custom product types ( composite, bundle, etc.. ) on calculation of cart on cart widget


  • Feature: Allow setting of wholesale prices per wholesale role on all variable product variations via custom bulk action
  • Improvement: Tidy up internationalization
  • Improvement: Tidy up code base for extensibility


  • Improvement: Add additional hooks to settings code base for better extensibility.


  • Bug Fix: When aelia currency switcher plugin is not present, variations of a variable product has some issues on displaying wholesale price on the backend


  • Feature: Integrate to Aelia Currency Switcher Plugin
  • Bug Fix: When variable product has same regular price, wholesale price don’t get displayed on the front end.
  • Bug Fix: Properly mark products with wholesale price if its category is later updated with a wholesale discount ( WWPP )
  • Bug Fix: UI fixes required for WC 2.5 & WP 4.4
  • Improvement: Update upgrade notice screenshot on settings page


  • Improvement: Code enhancements


  • Bug Fix: Fix “Only Show Wholesale Products To Wholesale Users” option behaviour when variations of a variable product is paginated


  • Bug Fix: Bug fixes and code enhancements


  • Bug Fix: Fix duplicate failure to meet wholesale price notice
  • Improvement: Tidy up internationalization code base


  • Improvement: Improve integration to WooCommerce 2.4.x series new “Save Changes” button on the variations section of a variable product


  • Improvement: Refactor activation code making the plugin more efficient
  • Improvement: Integrate to WooCommerce 2.4.x series new “Save Changes” button on the variations section of a variable product
  • Feature: Add current user wholesale role on the class of the body tag


  • Bug Fix: Fix price suffix doubling up on variable products


  • Improvement: Add additional helper functions
  • Improvement: Enhance cleaning up procedures on deactivation
  • Improvement: Translation ready


  • Bug Fix: Properly display wholesale pricing when changing product types
  • Bug Fix: Properly display product price range for variable products


  • Bug Fix: Improve European style prices support


  • Bug Fix: Refactor logic on implementation of minimum price requirements


  • Bug Fix: Properly mark wholesale products if wholesale price is set
  • Minor Feature: Add additional filter and action hooks


  • Bug Fix: Allow saving of European style prices ( comma used as decimal separator )


  • Bug Fix: Add additional meta flags to be used within the loop to determine if products have wholesale prices defined


  • Bug Fix: Refactor logic of applying wholesale price to variable product variation


  • Bug Fix: Add some meta flags to be used within the loop to determine if products have wholesale prices defined
  • Bug Fix: Tidy up data displayed on the custom wholesale prices column on the product listing page on the backend


  • Feature: Added wholesale price columns to Product listing page on backend
  • Feature: Added preview of settings available in Premium
  • Feature: Added link to settings page from installed plugins screen


  • Initial version