WooCommerce AdWords Dynamic Remarketing


Do you have a WooCommerce shop and want to run dynamic remarketing campaigns with Google AdWords? This plugin will insert the customized remarketing pixel on all your shop pages. Google AdWords will then be able to collect customer behaviour data (product viewers, buyers, order value, cart abandoners, etc). Based on this data you will be able to run targeted remarketing campaigns.


  • WooCommerce
  • WooCommerce Google Product Feed plugin or something similar to upload the products to the Google Merchant Center
  • Google Merchant Center Account with all products uploaded
  • AdWords account with a configured remarketing tag

Highlights of this plugin

  • Very easy to install
  • Very accurate. Several methods have been build in to avoid tracking of shop managers, deduplication of purchases, etc.

Installation support

Installing the plugin is pretty simple. Just activate it and enter the conversion ID and if necessary the product prefix.

If you also need to to set up the Google Merchant Center first the entire setup becomes more complex. If you would like us to do the setup for you please contact us for an offer: support@wolfundbaer.ch

Similar plugins

If you like this plugin, have a look at our other AdWords related plugin: https://wordpress.org/plugins/woocommerce-google-adwords-conversion-tracking-tag/

Support Info: We will only support installations which run the most current versions of WordPress and WooCommerce.

More information

Please find more information about AdWords remarketing on following pages:

Dynamic Display Ads: http://www.google.com/ads/innovations/dynamicdisplayads.html
Dynamic Remarketing: https://www.thinkwithgoogle.com/products/dynamic-remarketing.html

Supported languages

  • English
  • German
  • Serbian ( by Adrijana Nikolic http://webhostinggeeks.com )


  • Validate the configuration of the plugin with the Google Tag Assistant


  1. Upload the WGDR plugin directory into your /wp-content/plugins/ directory
  2. Activate the plugin through the ‘Plugins’ menu in WordPress
  3. Get the AdWords conversion ID and the conversion label. You will find both values in the AdWords remarketing tag. https://support.google.com/adwords/answer/2476688
  4. In the WordpPress admin panel go to WooCommerce and then into the ‘AdWords Dynamic Retargeting’ menu. Please enter the conversion ID and the conversion label into their respective fields.
  5. Also add the Google Merchant Center prefix which is “woocommerce_gpf_” if you use the Google Product Feed plugin to upload your products the the Google Merchant Center.
  6. Use the Google Tag Assistant browser plugin to test the tracking code. Bear in mind that the code is only visible if you are not logged in as admin or shop manager. You will have to log out first.


Why does AdWords report an error?

Give AdWords time to pick up the code. It can take up to 48 hours.

How do I check if the plugin is working properly?

Download the Google Tag Assistant browser plugin. It is a powerful tool to validate all Google tags on your pages. Bear in mind that validating the Merchant Center Feed only works on product pages.

The plugin messes up my theme. What is happening?

It has been reported in several occasions that minifaction plugins, such as Autoptimze, mess up the Javascript code which lead to errors in the theme. The Javascript code for the tracking needs to be placed exactly as Google requires it. To solve this issue turn off the minification plugin.

Where can I report a bug or suggest improvements?

Please report your bugs and support requests in the support forum for this plugin: https://wordpress.org/support/plugin/woocommerce-google-dynamic-retargeting-tag

We will need some data to be able to help you.

  • Website address
  • WordPress version
  • WooCommerce version
  • WooCommerce theme and version of the theme
  • The AdWords remarketing tags conversion ID and conversion label

(Most of these information is publicly viewable on your webpage. If you still want to keep it private don’t hesitate to send us a support request to support@wolfundbaer.ch)

Why does AdWords report that the ecomm_prodid are not found?
  • After installation wait a few days. It can take that long until all is processed correctly.
  • You need the prefix only if you use the WooThemes Google Product Feed plugin.
  • Check if you really have loaded all products into the feed and into the Google Merchant Center.


Excellent Plugin & Support

An excellent plugin. It’s simple to install and configure. What’s even more impressive is the support offered by the plugin developer, especially for a free plugin.

It has made my life so much easier. FANTASTIC!

Exellent plug-in that does the job!

Nice plug-in that does exactly what it says. Remember you need to be on an actual product site when you check with tag manager to see if all is good 😉

Also he does fast and good support! Buy this man a beer!

Fantastic Plugin!

Does exact what I needed and the small problem I had, was solved imidiatly by Aleks. 🙂

Read all 12 reviews

Contributors & Developers

“WooCommerce AdWords Dynamic Remarketing” is open source software. The following people have contributed to this plugin.




  • Tweak: Refurbishment of the settings page


  • Fix: Version check with new function logic to make it work with older PHP versions


  • Tweak: Options table upgrade


  • New: Uninstall routine


  • New: Exclusion for the Autoptimize plugin


  • New: Added filter capability for products and categories


  • Tweak: Code cleanup


  • Tweak: Code cleanup
  • Tweak: To avoid overreporting only insert the retargeting code for visitors, not shop managers and admins


  • Tweak: Encoding all JavaScript variables with json_encode


  • Tweak: Switching single pixel function from transient to post meta


  • Fix: Adding session handling to avoid duplications


  • Fix: Implement different logic to exclude failed orders as the old one is too restrictive


  • Fix: Exclude orders where the payment has failed


  • Fix: Minor fix to the code to avoid an invalid argument error which happens in rare cases.


  • Update: New translation into Serbian
  • Update: Change of plugin name
  • New: Plugin banner and icon


  • Update: Minor update to the code to make it cleaner and easier to read


  • New: Internationalization (German)
  • New: Category support


  • Update: Increase plugin security
  • Update: Moved the settings to the submenu of WooCommerce
  • Update: Improved DB handling of orders on the thankyou page
  • Update: Code cleanup
  • Update: Removed the conversion label. It is not necessary.


  • Added settings field to the plugin page.


  • The code reflects now that the conversion_label field is optional.


  • Changed the woo_foot hook to wp_footer to avoid problems with some themes. This should be more compatible with most themes as long as they use the wp_footer hook.


  • This is the initial release of the plugin.