Title: Conversion Tracking for WooCommerce Author: weDevs Published: March 27, 2014 Last modified: February 5, 2026 --- Search plugins ![](https://ps.w.org/woocommerce-conversion-tracking/assets/banner-772x250.png?rev =3451686) ![](https://ps.w.org/woocommerce-conversion-tracking/assets/icon-256x256.png?rev =3451686) # Conversion Tracking for WooCommerce By [weDevs](https://profiles.wordpress.org/wedevs/) [Download](https://downloads.wordpress.org/plugin/woocommerce-conversion-tracking.2.1.5.zip) * [Details](https://wordpress.org/plugins/woocommerce-conversion-tracking/#description) * [Reviews](https://wordpress.org/plugins/woocommerce-conversion-tracking/#reviews) * [Installation](https://wordpress.org/plugins/woocommerce-conversion-tracking/#installation) * [Development](https://wordpress.org/plugins/woocommerce-conversion-tracking/#developers) [Support](https://wordpress.org/support/plugin/woocommerce-conversion-tracking/) ## Description When you are integrating any advertising campaigns, they provide various tracking codes (mainly JavaScript) to insert them various pages of your site so that it can track how the conversion is happening. This plugin inserts those codes on WooCommerce cart page, checkout success page and after user registration. So you can track who are adding your products to cart, who are buying them and who are registering to your site. #### Supported Integrations * [Facebook](https://wedevs.com/docs/woocommerce-conversion-tracking/facebook/?utm_source=wporg&utm_medium=Readme&utm_campaign=wcct-lite&utm_content=facebook) * [Twitter](https://wedevs.com/docs/woocommerce-conversion-tracking/twitter/?utm_source=wporg&utm_medium=Readme&utm_campaign=wcct-lite&utm_content=twitter) * [Google Adwords](https://wedevs.com/docs/woocommerce-conversion-tracking/google-adwords/?utm_source=wporg&utm_medium=Readme&utm_campaign=wcct-lite&utm_content=google_adwords) * [Custom Tracking](https://wedevs.com/docs/woocommerce-conversion-tracking/custom/?utm_source=wporg&utm_medium=Readme&utm_campaign=wcct-lite&utm_content=custom) #### Pro Features * More Facebook Events * Multiple Facebook Pixels * [Facebook Product Catalog](https://wedevs.com/docs/woocommerce-conversion-tracking/facebook/facebook-product-catalog/?utm_source=wporg&utm_medium=Readme&utm_campaign=wcct-lite&utm_content=product_catalog) * [Perfect Audience](https://wedevs.com/docs/woocommerce-conversion-tracking/perfect-audience/?utm_source=wporg&utm_medium=Readme&utm_campaign=wcct-lite&utm_content=perfect_audience) * [Bing Ads](https://wedevs.com/docs/woocommerce-conversion-tracking/bing-ads) * More Twitter and Google Adwords Events [**Get Pro Version**](https://wedevs.com/woocommerce-conversion-tracking/pricing/?utm_source=wporg&utm_medium=Readme&utm_campaign=wcct-lite&utm_content=pricing) #### Videos [**All Videos**](https://www.youtube.com/watch?v=b3BHJwQ7Q70&list=PLJorZsV2RVv_7zV2I1_X_xJODZklXHQtS) #### Contribute [Github](https://github.com/tareq1988/woocommerce-conversion-tracking) #### Author [Tareq Hasan](https://tareq.co) ### Privacy Policy woocommerce-conversion-tracking uses [Appsero](https://appsero.com) SDK to collect some telemetry data upon user’s confirmation. This helps us to troubleshoot problems faster & make product improvements. Appsero SDK **does not gather any data by default.** The SDK only starts gathering basic telemetry data **when a user allows it via the admin notice**. We collect the data to ensure great user experience for all our users. Integrating Appsero SDK **DOES NOT IMMEDIATELY** start gathering data, **without confirmation from users in any case.** Learn more how [Appsero collects and uses this data](https://appsero.com/privacy-policy/). Additionally, read weDevs [privacy policy](https://wedevs.com/privacy-policy/) for more. ## Screenshots * [[ * Settings Panel * [[ * Facebook Pixel Setup * [[ * Google Adwords Conversion Tracking Settings * [[ * Twitter Purchase Tracking Setup * [[ * Custom Codes ## Installation Extract the zip file and just drop the contents in the wp-content/plugins/ directory of your WordPress installation and then activate the Plugin from Plugins page. #### Minimum Requirements * WooCommerce 3.0 * PHP version 7.4 or greater * MySQL version 5.0 or greater #### Tracking Conversions If you need to track successful purchases, go to the settings and in the **Tags for Successful Order** box, place the JavaScript code you received from the services( e.g. Facebook, Twitter, AdWords) you want to use. In the JavaScript snippet, there are places where you can use `order_number`, `order_total`,` order_subtotal`, `currency`, etc. The plugin provides the following codes: `{customer_id}`, `{customer_email}`, `{ customer_first_name}`, `{customer_last_name}`, `{order_number}`, `{order_total}`,`{ order_subtotal}`, `{currency}`, `{payment_method}`. Replace the script tag values with the suitable codes the plugin provides and finally insert the snippet in the boxes. ## FAQ ### Does it work with WooCommerce 2.x and 3.x? Yes, the plugin works both with the latest v3.x and the older 2.x versions. ### How conversions are tracked? We have three different ways of tracking a conversion. The most used one is when a order has been made. We put the JavaScript scripts provided by you in the page and it fires a conversion event to that scripts site. ## Reviews ![](https://secure.gravatar.com/avatar/89a955bfd635bf9572546e8e7357c5d414c17216f8cac862ec0b845b6ebea61b? s=60&d=retro&r=g) ### 󠀁[Fix _load_textdomain_just_in_time](https://wordpress.org/support/topic/fix-_load_textdomain_just_in_time/)󠁿 [Adam Tulloss](https://profiles.wordpress.org/artulloss/) October 16, 2025 There are multiple support issues closed by the support about _load_textdomain_just_in_time. This plugin spam my logs and is obnoxious. I opened a PR to fix this 3 weeks ago and nothing. ![](https://secure.gravatar.com/avatar/066d16af120c25ea2629a8d18d5eef4579c66bd61c83a676a75001fc85d025c0? s=60&d=retro&r=g) ### 󠀁[Can’t deactivate the plugin](https://wordpress.org/support/topic/cant-deactivate-the-plugin-3/)󠁿 [Habib Mosavi](https://profiles.wordpress.org/habibmosavi/) October 1, 2025 Plugin’s “Deactivate” button is not working, they force you to give a feedback in order to deactivate the plugin. ![](https://secure.gravatar.com/avatar/8cf7655071f82970f9635a0c7e7646551756c333b57166083e506a72cad98916? s=60&d=retro&r=g) ### 󠀁[Stopped using due to serious maintenance issues](https://wordpress.org/support/topic/stopped-using-due-to-serious-maintenance-issues/)󠁿 [David Anderson / Team Updraft](https://profiles.wordpress.org/davidanderson/) May 21, 2025 Unfortunately, despite this being a “freemium” plugin (i.e. presumably funded through sales of the paid-version counterpart) – we had a negative experience (you can look in the support forum for the topic with title “doing_it_wrong: _load_textdomain_just_in_time was called incorrectly”; the ‘review’ form doesn’t allow direct adding of links)– which alerted us that the plugin is not supported or maintained in a sensible or timely fashion. Accordingly we stopped using it as we couldn’t have confidence in how it’s being looked after going forwards. ![](https://secure.gravatar.com/avatar/87c9ff67afe3820129929443efa243b5606bc910de84a1cce8710af06e5c365d? s=60&d=retro&r=g) ### 󠀁[Doesn’t work and developer doesn’t update](https://wordpress.org/support/topic/doesnt-work-and-developer-doesnt-update/)󠁿 [Lauren](https://profiles.wordpress.org/equusport/) March 12, 2021 We bought this plugin from Woocommerce back in December and immediately found a bug that rendered the plugin useless for FB integration. We brought it to their attention and they told us they “fixed” it but never pushed the update. We tried to get it solved for over 3 months before we reported them to Woocommerce for breaching the marketplace T&Cs… don’t waste your money. ![](https://secure.gravatar.com/avatar/1d9c41d4da7cb7d4b4050ab46d44322ebc4a96d69fdcd00bbb3e4cdd0fa78cb4? s=60&d=retro&r=g) ### 󠀁[Doesn’t work](https://wordpress.org/support/topic/doesnt-work-2630/)󠁿 [thesadshow](https://profiles.wordpress.org/thesadshow/) March 4, 2021 1 reply I installed the plugin and entered the tracking code into the corresponding field but the tracking pixel isn’t firing. I’ve tried two different pixels and neither one fires using this plugin. ![](https://secure.gravatar.com/avatar/616895b46e852a5729a1244aee3e96029bbc46c3e3340186aba39dd995272e9e? s=60&d=retro&r=g) ### 󠀁[Basic but helps!](https://wordpress.org/support/topic/basic-but-helps/)󠁿 [paulooctavio](https://profiles.wordpress.org/paulooctavio/) August 12, 2020 The Free version has enough options to make the basic part of tracking tasks in the different platforms like Pixel (Facebook) and Google Ads. I rate five stars because it helped me. So it deserves! [ Read all 24 reviews ](https://wordpress.org/support/plugin/woocommerce-conversion-tracking/reviews/) ## Contributors & Developers “Conversion Tracking for WooCommerce” is open source software. The following people have contributed to this plugin. Contributors * [ weDevs ](https://profiles.wordpress.org/wedevs/) * [ Tareq Hasan ](https://profiles.wordpress.org/tareq1988/) [Translate “Conversion Tracking for WooCommerce” into your language.](https://translate.wordpress.org/projects/wp-plugins/woocommerce-conversion-tracking) ### Interested in development? [Browse the code](https://plugins.trac.wordpress.org/browser/woocommerce-conversion-tracking/), check out the [SVN repository](https://plugins.svn.wordpress.org/woocommerce-conversion-tracking/), or subscribe to the [development log](https://plugins.trac.wordpress.org/log/woocommerce-conversion-tracking/) by [RSS](https://plugins.trac.wordpress.org/log/woocommerce-conversion-tracking/?limit=100&mode=stop_on_copy&format=rss). ## Changelog #### Version 2.1.5 (02 Feb, 2026) * **Update:** Removed Perfect Audience integration as the service is discontinued #### Version 2.1.4 (13 Oct, 2025) * **Update:** Update plugin name. #### Version 2.1.1 (26 Aug, 2025) * **fix:** Resolved “Constant WCCT_VERSION already defined” warning caused by multiple plugin initializations in Conversion Tracking for WooCommerce. * **Update:** Added missing ‘Requires PHP’ header * **Update:** WordPress 6.8.2 compatibility * **chore:** Updated Appsero SDK to the latest version for improved stability and performance. * **chore:** Refactored codebase with Mozart to ensure better dependency management and prevent conflicts with other plugins. #### Version 2.1.0 (09 Dec, 2024) * **Update:** Added support for High Performance Order Storage in WooCommerce * **Update:** WordPress 6.7.1 compatibility #### Version 2.0.12 (16 Jan, 2024) * **Update:** WordPress 6.4.2 compatibility * **Fix:** Updated Appsero Client Library to the latest version which will fix a security issue * **Fix:** Fixed a Broken Access Control vulnerability in Conversion Tracking for WooCommerce Plugin that allowed lower privileged users to install and activate a new plugin via an ajax action without a nonce parameter. #### Version 2.0.11 (15 Sep, 2023) * **Update:** WordPress 6.3.1 compatibility * **Fix:** Updated Appsero Client Library to the latest version which will fix a security issue * **Update:** Added HPOS (High Performance Order Storage) support #### Version 2.0.10 (2 June, 2022) * **Fix:** WordPress 6.0 compatibility #### Version 2.0.9 (6 October, 2021) * **Fix:** Perfect Audience breaking checkbox section issue. * **Fix:** WordPress 5.8 compatibility * **Fix:** Latest WooCommerce 5.7 compatibility #### Version 2.0.8 (10 June, 2020) * **Fix:** Dismissable HA notice, was introduced in v2.0.7. * **Fix:** Removed discount notice as it was deprecated. #### Version 2.0.7 (2 May, 2020) * **Fix:** Removed unnecessary usage of `wp_kses_post()`, which was breaking the plugin. * **Improved:** Added WordPress 5.4 compatibility. * **Improved:** Added WooCommerce 4.0 compatibility. * **Improved:** Removed the v2.0 welcome notice, which isn’t relevant anymore. #### Version 2.0.6 (02-January-2020) * [fix] Missing ajax addToCart value of facebook * [fix] php-cs-fixer: Sanitization and nonce verification #### Version 2.0.4 (21-August-2019) * [fix] Happyaddons dismissable banner * [fix] Getting started link doesn’t work * [tweak] Change from Google Adwords to Google Ads #### Version 2.0.3 (05-August-2019) * [fix] AddToCart Event doesn’t work for ajax * [new] Add happy addons banner #### Version 2.0.2 (29-April-2019) * [fix] Missing value of product price #### Version 2.0.1 (04-April-2019) * [fix] Added plugin require notice #### Version 2.0 (22-February-2018) * Major version released * Individual gateway integrations * More streamlined and user friendly UI #### Version 1.2.5 (28-December-2017) * Added plugin action links for Docs and Settings. * Added a survey for next version features. * Updated WooCommerce compatibility version tags. #### 1.2.4 – 01-Aug-2017 * [fix] The tracker option won’t go away. Sorry! #### 1.2.3 – 31-July-2017 * [improvement] WooCommerce v3.0 compatibility * [new] Added new shortcodes: `{customer_id}`, `{customer_email}`, `{customer_first_name}`,`{ customer_last_name}`, `{payment_method}` * [new] Added weDevs Insights class #### 1.2.2 – 10-Feb-2017 * Updated with plugin slug as the textdomain * Integration class PHP compatibility #### 1.2.1 – 9-June-2016 * [fix] Fatal error on thank you page when without parameters #### 1.2 – 10-April-2016 * [new] Order number variable `{order_number}` added on checkout page #### 1.1 – 08-Jan-2016 * [new] Dynamic values on product and checkout script #### 1.0 – 08/07/2015 * [fix] Removed product specific codes from product single page, should show only on checkout. My bad! #### 0.3 – 31/05/2015 * [fix] Product specific code only loads on product page itself, not checkout #### 0.2 – 30/05/2015 * Renamed position option “In Footer” to “Inside Body Tag”, may be was confusing to users. #### 0.1.1 – 06/04/2014 * Added position parameter for display position control #### 0.1 – 27/03/2014 * Initial release ## Meta * Version **2.1.5** * Last updated **2 months ago** * Active installations **20,000+** * WordPress version ** 5.4 or higher ** * Tested up to **6.8.5** * PHP version ** 7.4 or higher ** * Tags * [commerce](https://wordpress.org/plugins/tags/commerce/)[e-commerce](https://wordpress.org/plugins/tags/e-commerce/) [ecommerce](https://wordpress.org/plugins/tags/ecommerce/)[tracking](https://wordpress.org/plugins/tags/tracking/) [woocommerce](https://wordpress.org/plugins/tags/woocommerce/) * [Advanced View](https://wordpress.org/plugins/woocommerce-conversion-tracking/advanced/) ## Ratings 3.1 out of 5 stars. * [ 10 5-star reviews ](https://wordpress.org/support/plugin/woocommerce-conversion-tracking/reviews/?filter=5) * [ 1 4-star review ](https://wordpress.org/support/plugin/woocommerce-conversion-tracking/reviews/?filter=4) * [ 2 3-star reviews ](https://wordpress.org/support/plugin/woocommerce-conversion-tracking/reviews/?filter=3) * [ 2 2-star reviews ](https://wordpress.org/support/plugin/woocommerce-conversion-tracking/reviews/?filter=2) * [ 8 1-star reviews ](https://wordpress.org/support/plugin/woocommerce-conversion-tracking/reviews/?filter=1) [Add my review](https://wordpress.org/support/plugin/woocommerce-conversion-tracking/reviews/#new-post) [See all reviews](https://wordpress.org/support/plugin/woocommerce-conversion-tracking/reviews/) ## Contributors * [ weDevs ](https://profiles.wordpress.org/wedevs/) * [ Tareq Hasan ](https://profiles.wordpress.org/tareq1988/) ## Support Got something to say? Need help? [View support forum](https://wordpress.org/support/plugin/woocommerce-conversion-tracking/) ## Donate Would you like to support the advancement of this plugin? [ Donate to this plugin ](https://tareq.co/donate/)