Title: Variolab – A/B Testing
Author: Guillaume Ferrari
Published: May 27, 2026
Last modified: May 27, 2026
---
Search plugins
# Variolab – A/B Testing
By [Guillaume Ferrari](https://profiles.wordpress.org/lozit/)
[Download](https://downloads.wordpress.org/plugin/variolab-ab-testing.0.15.0.zip)
* [Details](https://wordpress.org/plugins/variolab-ab-testing/#description)
* [Reviews](https://wordpress.org/plugins/variolab-ab-testing/#reviews)
* [Installation](https://wordpress.org/plugins/variolab-ab-testing/#installation)
* [Development](https://wordpress.org/plugins/variolab-ab-testing/#developers)
[Support](https://wordpress.org/support/plugin/variolab-ab-testing/)
## Description
Run A/B tests by pointing the plugin at two existing pages — one as the control (
Variant A), one as the variant (Variant B). Visitors are split 50/50 via a persistent
cookie; once assigned, they always see the same variant.
Tracking is fully internal: impressions and conversions land in a custom database
table, and the wp-admin dashboard shows conversion rates, lift, and a basic statistical
significance indicator (two-proportion z-test).
Security-audited internally before every release (situated checklist + OWASP grid).
See SECURITY.md on GitHub for the disclosure policy and the latest audit report (`
docs/security/latest.md`).
#### Features
* Page-level A/B tests (entire page as variant — no Gutenberg surgery needed)
* Persistent cookie split (httponly, samesite=Lax)
* Internal tracking — no third-party dependency, no data leaving your site
* Conversion goals: URL visited or CSS selector clicked
* Auto bypass for logged-in editors and bots
* Two-proportion z-test for statistical significance
* `abtest_event_logged` action hook ready for v2 GA4/webhook integrations
### Caching
A/B testing breaks under page caching: the first variant served gets cached for
everyone, all subsequent visitors get that same response, the 50/50 split dies.
The plugin handles most cases automatically.
#### What the plugin does automatically
1. **Sends `Cache-Control: no-store` headers** on every page response under A/B test.
Respected by Cloudflare, Varnish, Kinsta edge cache, nginx page cache, and most
server-level caches.
2. **Hooks WP Rocket’s `rocket_cache_reject_uri` filter** when WP Rocket is detected—
your test URLs are auto-added to the never-cache list.
3. **Hooks LiteSpeed Cache’s `litespeed_force_nocache_url` filter** when LiteSpeed
is detected — same idea.
4. **Surfaces an admin notice** when a cache plugin or known host (like Kinsta) is
detected, with what to verify.
#### Hosting on Kinsta
Kinsta uses a two-layer cache (nginx server-cache + Cloudflare Enterprise edge cache).
The plugin’s no-store headers bypass both — but for 100% safety, also add your test
URLs to **MyKinsta Tools Cache Cache Bypass** as URL Patterns (e.g. `^/promo/
$`). After publishing a new test, **purge the Kinsta cache** to flush any version
cached before the experiment started.
Verify it works by inspecting headers on your test URL:
```
curl -I https://yoursite.com/promo/
```
Look for `X-Kinsta-Cache: BYPASS` (or `MISS`). If you see `HIT`, you’re getting
the cached version and the split is broken — purge the cache.
#### Hosting on other CDNs / hosts
* **Cloudflare APO**: Cache-Control headers from origin override the cache. Should
work out of the box. Verify with `curl -I` looking for `cf-cache-status: BYPASS`
or `DYNAMIC`.
* **WP Engine**: Add the test URLs to the “Cache Exclusions” list in your User
Portal.
* **Pagely / Pantheon / Pressable**: Cache-Control headers respected. Add manual
URL exclusion in the host’s panel for safety.
#### Plugins not auto-supported
For W3 Total Cache, WP Super Cache, WP Fastest Cache, and Cache Enabler — the plugin
shows a notice but does not automatically exclude URLs (no clean public API). Manually
add your test URLs to that plugin’s cache exclusion list.
### REST API
Pull stats programmatically from external tools (n8n, Make, Pipedream, dashboards).
* Endpoint: `GET /wp-json/abtest/v1/stats`
* Auth: WP Application Passwords (Basic Auth). The user must have `manage_options`.
* Generate one in your WP profile Application Passwords.
Optional query params:
* `url=/promo/` — filter to a single test URL.
* `experiment_id=38` — fetch a single experiment by ID.
* `status=running|paused|ended|draft` — filter by status.
* `from=YYYY-MM-DD&to=YYYY-MM-DD` — restrict event date range for the stats computation.
* `breakdown=daily` — include per-day time series (for charting).
Example:
```
curl -u 'admin:xxxx xxxx xxxx xxxx xxxx xxxx' 'https://yoursite.com/wp-json/abtest/v1/stats?status=running'
```
The response includes for each experiment: id, title, test_url, status, dates, control/
variant IDs, goal, and a stats block with A/B impressions/conversions/rate, lift,
p-value, significance, and 95% confidence interval bounds for both lift and absolute
difference.
### Privacy
The plugin stores no raw IP, no User-Agent, no email, no name, and no cross-site
tracking identifier. The events table contains: experiment_id, variant, test_url,
event_type, created_at, and a `visitor_hash` = first 16 hex chars (64 bits) of `
sha256(IP + UA + wp_salt('auth'))` — non-reversible, single-site, salt-rotated,
dedup-safe. Cookies are httponly, samesite=Lax, secure on HTTPS, value = a single
letter (a/b/c/d), 30-day TTL.
A native WordPress privacy guide snippet is registered automatically — find it under
Settings Privacy Policy Guide Variolab – A/B Testing to paste into your privacy
policy.
For consent-banner sites: enable “Require consent” in the plugin settings and wire
your banner to the `abtest_visitor_has_consent` filter (return true to track, false/
null to block). Snippets for Complianz, CookieYes, and Cookiebot are in the README
on GitHub.
Right to erasure: because no reversible identifier is stored, individual deletion
isn’t possible. Use `TRUNCATE wp_abtest_events` to erase all A/B testing data.
### External services
This plugin connects to one external service, **only when the site administrator
opts in** through the plugin’s Settings Google Analytics 4 panel by entering a
Measurement ID and API Secret. With the GA4 integration disabled (default), no data
leaves your site.
#### Google Analytics 4 (Measurement Protocol)
What it is and what it’s used for: when the GA4 integration is enabled, the plugin
forwards A/B-test impression and conversion events to Google Analytics 4 via the
Measurement Protocol, so the test results can be analyzed alongside your existing
GA4 reports.
What data is sent and when: on each impression and each conversion logged by the
plugin, a single fire-and-forget HTTPS request is sent to `https://www.google-analytics.
com/mp/collect` with a JSON payload containing:
* `client_id` — the plugin’s internal visitor hash (truncated salted SHA-256 of
IP + User-Agent; never the raw IP or UA)
* `events[].name` — `abtest_impression` or `abtest_conversion`
* `events[].params.experiment_id` — the WordPress post ID of the experiment
* `events[].params.variant` — the variant served (`a`, `b`, `c`, or `d`)
* `events[].params.test_url` — the URL path under test (e.g. `/promo/`)
No raw IP address, User-Agent string, email, name, WordPress user ID, or page content
is sent.
Service provided by Google. Please review their terms and policies before enabling
the integration:
* Google Analytics terms of service: https://marketingplatform.google.com/about/
analytics/terms/us/
* Google privacy policy: https://policies.google.com/privacy
## Screenshots
* [[
* A/B Tests admin list — KPI strip (active tests, impressions, conversions, overall
rate, winners shipped), status filter chips (All / Draft / Running / Paused /
Ended), date range with 7d / 30d / All-time presets, experiments grouped by URL
with per-variant stats + lift + confidence interval + significance badges, archived
ended tests collapsed into a details panel, daily conversion-rate sparkline per
URL with start/end markers
* [[
* Import HTML page — drag-and-drop upload of .html / .htm / .zip files (extracted
to wp-content/uploads/abtest-templates/{slug}/ with relative-asset URL rewriting),
plus the Watch directory panel for IDE / SFTP / cloud-sync workflows
* [[
* Settings — privacy & consent gate (GDPR), Google Analytics 4 Measurement Protocol
integration, generic webhooks (Zapier / Make / Mixpanel / Segment / Slack / n8n),
and REST API documentation with a copy-paste curl example
## Installation
1. Upload the plugin folder to `/wp-content/plugins/`.
2. Activate **Variolab – A/B Testing** through the Plugins menu.
3. Go to **A/B Tests** in the admin sidebar to create your first experiment.
## FAQ
### How is a visitor assigned to a variant?
On their first visit to the control page, a cookie `abtest_{experiment_id}` is set
with value `a` or `b`. Subsequent visits read that cookie — the visitor always sees
the same variant.
### Will admins see the test?
No. Logged-in users with `edit_posts` capability are bypassed and always see the
control. The admin bar shows a marker indicating which experiment is running on
the page.
### Does it work with WooCommerce / Gutenberg blocks?
v1 only swaps the entire page (the variant must be a separate post). Block-level
and product-level testing are on the roadmap.
## Reviews
There are no reviews for this plugin.
## Contributors & Developers
“Variolab – A/B Testing” is open source software. The following people have contributed
to this plugin.
Contributors
* [ Guillaume Ferrari ](https://profiles.wordpress.org/lozit/)
[Translate “Variolab – A/B Testing” into your language.](https://translate.wordpress.org/projects/wp-plugins/variolab-ab-testing)
### Interested in development?
[Browse the code](https://plugins.trac.wordpress.org/browser/variolab-ab-testing/),
check out the [SVN repository](https://plugins.svn.wordpress.org/variolab-ab-testing/),
or subscribe to the [development log](https://plugins.trac.wordpress.org/log/variolab-ab-testing/)
by [RSS](https://plugins.trac.wordpress.org/log/variolab-ab-testing/?limit=100&mode=stop_on_copy&format=rss).
## Changelog
#### 0.15.0
* **List page redesign.** New branded dashboard at A/B Tests: header with Variolab
brandline (icon + wordmark + version pill); 5-card KPI strip (Active tests /
Impressions / Conversions / Overall rate / Winners shipped) driven by a new `
Stats::overview_kpis()` aggregator; toolbar with 5 status chips (All / Draft /
Running / Paused / Ended) + date range with 7d/30d/All-time presets; URL blocks
rendered as cards with per-experiment 3-column CSS grid; ended experiments collapse
into a native `` per URL block. Cream canvas (#EFECE4) replaces the
wp-admin gray across every plugin admin screen (scoped via `body.toplevel_page_abtest-
experiments`).
* **Inline SVG sparklines, Chart.js dropped.** Replaces the ~205 KB vendored Chart.
js + the `assets/js/url-charts.js` wrapper with a ~200-LOC vanilla `list-interactions.
js` that renders an SVG polyline per (experiment, variant) using a 12-hex rotating
palette so the chart line color matches the variant tag color in the row above.
Variant A renders solid, B/C/D dashed. Dashed light-gray vertical markers show
each experiment’s start + end dates with hover tooltip.
* **Shared brand shell across all admin pages.** New `Admin::render_brand_header(
$title )` helper applied to List / Edit / Settings / Import; the legacy form-
table styles on Edit / Settings / Import are preserved by the dual `wrap vlab-
page abtest-wrap` class so the form submission paths are unchanged.
* **Inter Tight + JetBrains Mono variable fonts bundled** as WOFF2 with a Latin
Unicode subset (~200 KB total via `pyftsubset`). SIL OFL 1.1 license files shipped
alongside.
* New `?status_filter=all|draft|running|paused|ended` query arg replaces the old`?
show=`. The legacy parameter is translated silently for one release so bookmarks
keep working.
* New CSS architecture: `admin-tokens.css` (design tokens + `@font-face`, everywhere)`
admin-shell.css` (cream bg + brandline + buttons, everywhere) `admin-list.css`(
list-specific, list page only). The legacy `admin.css` is kept verbatim for the
other pages.
* Internal naming preserved: `Abtest\` PHP namespace, `abtest_*` hook / cookie /
option / table prefixes, REST namespace `abtest/v1`, custom table `wp_abtest_events`.
No DB / cookie / option breaking change.
#### 0.14.0
* **wp.org Plugin Review round 2 — all findings addressed.**
* **Slug** `variolab` `variolab-ab-testing` (matches the slug wp.org reserved
on resubmission). Text domain mass-updated across every `__()` / `_e()` call,
main file `variolab.php` `variolab-ab-testing.php`, `composer.json` / `package.
json` package names, `phpcs.xml.dist` text-domain element + file ref, `tests/
Integration/bootstrap.php` require path, `.github/workflows/{ci,release}.yml`
build folder + zip filename + header-version grep.
* **HtmlImport hardening**: zip extraction no longer writes `.html` / `.htm` / `.
js` files to the uploads directory (wp.org policy: no code-bearing files in uploads
even though the area itself is allowed). The main `index.html` is read directly
from the zip into memory and stored in `post_content` instead — never touches
disk. CSS, images, fonts continue to extract normally. Local JS the template
referenced via `` wrappers the admin pastes, extracting `src`/`
async` / `defer` / `type` / `id` attributes for fidelity. 11 unit tests cover
plain JS / single wrapper / multi-script degraded mode / orphan tags / boolean
attributes.
* **CPT slug** `ab_experiment` `abtest_experiment` (wp.org requires ≥4-char prefixes;`
ab_` was too short). **Menu slug** `ab-testing` `abtest-experiments`. New idempotent
migration `Plugin::pre_install_rename_post_type()` runs at upgrade (DB schema
v1.3.0 v1.4.0) renaming every existing `post_type` row in one statement before
the new CPT registers on `init`. Uninstall handler accepts both new and legacy
slugs so old installs still get cleaned up.
* Internal `Abtest\` namespace, `abtest_*` hook / cookie / option / table prefixes(
already 6-char), and REST namespace `abtest/v1` stay untouched — no breaking
change for existing data.
#### 0.13.0
* **Renamed plugin** to **Variolab – A/B Testing** (slug `variolab`). The wp.org
Plugin Review Team flagged “Uplift” on two cumulative grounds: (1) it is the
standard industry term for the A/B-testing lift metric (non-distinctive — every
VWO/Statsig/Insider/etc. doc uses “uplift” to mean conversion-rate lift), and(
2) UPLIFT® is a live USPTO trademark (Reg. 4973441, UPLIFT INC., San Francisco)
in the same “Advertising, Business & Retail Services” class as the plugin. Variolab
is an invented term (vario + lab) with no wp.org / USPTO / SaaS hit at name-pick
time.
* Coordinated multi-file change: plugin header display name + text domain (`uplift-
ab-testing` `variolab` everywhere — every `__()`/`_e()` call across `includes/`),
main plugin file `uplift-ab-testing.php` `variolab.php`, `composer.json`/`package.
json` package names, `phpcs.xml.dist` text-domain element + file ref + ruleset
name, `tests/Integration/bootstrap.php` require path, `.github/workflows/{ci,
release}.yml` build folder + zip filename + header-version grep.
* **Internal naming kept untouched** (no DB / cookie / option / hook breaking change
for existing installs): `Abtest\` PHP namespace, `abtest_*` hook/cookie prefixes,
REST namespace `abtest/v1`, custom table `wp_abtest_events`, option keys (`abtest_settings`,`
abtest_db_version`).
#### 0.12.0
* **Renamed plugin** to **Uplift – A/B Testing** (slug `uplift-ab-testing`). The
WordPress trademark guideline forbids the word “WordPress” in both the plugin
display name and the slug — this rename closes the last remaining wp.org submission
blocker.
* Coordinated multi-file change: plugin header, text domain (`uplift-ab-testing`
everywhere — every `__()`/`_e()` call across `includes/`), main plugin file `
ab-testing-wordpress.php` `uplift-ab-testing.php`, `composer.json`/`package.
json` package names, `phpcs.xml.dist` text-domain element, `tests/Integration/
bootstrap.php` require path, `release.yml` + `ci.yml` build paths and zip filename.
* **Internal naming kept untouched** (no breaking change for existing installs):
the `Abtest\` PHP namespace, `abtest_*` hook prefixes, `abtest_*` cookies, REST
namespace `abtest/v1`, custom table `wp_abtest_events`, and option keys (`abtest_settings`,`
abtest_db_version`) all stay as-is. They’re internal — never visible to wp.org
reviewers and never on a user URL.
#### 0.11.3
* WordPress.org compliance — final Plugin Check cleanup:
- `wp-tests-config.php`, `phpunit.xml*`, and `phpcs.xml*` are now excluded from
the built plugin folder by both `release.yml` and `ci.yml`. They were leaking
into the artifact and tripping `missing_direct_file_access_protection` (the
test bootstrap doesn’t and shouldn’t have an `ABSPATH` guard).
- Replaced `languages/.gitkeep` with `languages/index.php` (the canonical “Silence
is golden” pattern). `.gitkeep` was rejected as a hidden file by Plugin Check.
- Renamed two unprefixed locals in `templates/blank-canvas.php` (`$insert_at``
$abtest_insert_at`, `$body_close` `$abtest_body_close`). Template files run
in global scope, so unprefixed top-level vars trip `PrefixAllGlobals.NonPrefixedVariableFound`.
* Plugin Check on the built artifact is now green: 0 errors, 0 warnings.
#### 0.11.2
* WordPress.org compliance hardening (post-Plugin-Check first run):
- Plugin Check CI now runs against the **built** plugin folder (mirroring `release.
yml`‘s rsync) instead of the raw repo, so dev-only files (`tests/`, `.claude/`,`.
github/`, `CLAUDE.md`, `composer.json`, etc.) no longer pollute the report.
Cuts ~80% of the false-positive noise.
- `ignore-codes` list added with one-line rationale per entry: custom-table
direct queries, file-system ops on plugin-controlled paths, `mt_rand`/`mt_srand`
for variant picking, `meta_query` slow-query warnings, the `init` core-hook
false positive.
* Removed `load_plugin_textdomain()` call: WordPress.org auto-loads translations
for hosted plugins since WP 4.6 — manual loading is now discouraged. Text-domain
header stays declared so JIT loading still works.
* Added empty `languages/` folder (with a `.gitkeep` documenting why) to satisfy
the `Domain Path: /languages` plugin header — Plugin Check (and wp.org reviewers)
flag the header when the folder doesn’t exist.
#### 0.11.1
* WordPress.org compliance: Chart.js (used to render the per-URL conversion-rate
timeline on the admin list view) is no longer loaded from the jsdelivr CDN —
it’s now bundled under `assets/js/vendor/chart.umd.min.js`. This satisfies the
wp.org plugin guideline #5 “Trying to remotely load code”. MIT license attribution
+ update instructions are documented in `assets/js/vendor/README.md`.
* New CI step: WordPress’s official `plugin-check-action` runs on every push to`
main` and PR. Same automated checks as the wp.org reviewers (plugin headers,
i18n, late escaping, deprecated APIs, internationalization). Any future regression
that would be flagged at submission time is caught at push time instead.
#### 0.11.0
* New: **per-URL no-index toggle**. A new “SEO” row on the experiment edit form
lets you mark any test URL as no-index. When checked, every visit to that URL
emits both a `` tag and a matching`
X-Robots-Tag` HTTP header — regardless of which experiment is currently running.
Recommended for landing pages dedicated to paid traffic, or any URL where you
don’t want both A/B variants to compete in search results.
* The setting is URL-scoped (stored in a new `abtest_url_settings` option keyed
by URL path) so every experiment that lands on the same URL inherits it. Future
URL-scoped flags can plug into the same store.
* New `Abtest\UrlSettings` helper class with 7 unit tests covering normalization,
default pruning, and per-URL independence.
#### 0.10.1
* i18n cleanup: every committed file is now in English. The plugin’s user-facing
strings (HelpTabs, StatsExplain) ship as English source so the standard WordPress
translation pipeline (`.pot` / `.po`) can produce localized versions later. Audit
reports, todo, slash commands, internal rules, lessons-learned all translated.
CLAUDE.md adds an explicit “English only in the repo” rule to prevent regressions.
#### 0.10.0
* New: **WordPress contextual help** on the A/B Tests screens. Click “Help” at
the top-right of any A/B Tests page to get 4 didactic tabs: Quick start, Stats
explained (p-value / α / “no winner” reasons), Multi-variant (Bonferroni correction),
Privacy & GDPR. Designed for non-statisticians installing the plugin for the
first time.
* New: **contextual tooltip on the “No winner” badge** in the experiments list.
Hover (or screen-reader-focus) the badge to see WHY this experiment doesn’t have
a winner — the explanation auto-detects between: “too early” (running < 14 days),“
sample too small” (< 200 imp/variant), “borderline” (p just above α), “genuine
null result” (rates within ±15%), or generic “keep the test running”. Powered
by a new pure-function helper `Abtest\Admin\StatsExplain` with 8 unit tests covering
each branch.
#### 0.9.3
* PHPCS WordPress Coding Standards : repaid the 1083-finding cosmetic dette. The
codebase is now fully WPCS-clean and the GitHub Actions `lint` job is BLOCKING(
was `continue-on-error`). Any new code that violates the ruleset fails the build.
* phpcs.xml.dist relaxed for modern PHP 8.1+ idioms : short array syntax `[]`,
short ternary `?:`, alignment, and trivial-method docblocks no longer enforced.
All Security / SQL / i18n / capability / nonce sniffs remain strict.
* All `phpcs:ignore` annotations on the codebase carry a one-line justification(
why the rule is suppressed at this site).
* Bonus i18n fixes : added missing `translators:` comments on all `_n()` / `__()`
calls with placeholders so the `.pot` file can guide translators.
* Bonus naming fix : renamed `Autoload::load($class)` to `Autoload::load($class_name)`
since `class` is a PHP reserved keyword as a parameter name.
#### 0.9.2
* Security hardening sweep — all open findings from the v0.9.1 audit closed.
* HTML upload now performs a real MIME check (`wp_check_filetype_and_ext()`) on
top of the extension allowlist — for `.zip` this catches a PHP file disguised
as a zip via magic-byte mismatch.
* Webhook URLs are now refused if they don’t start with `http://` or `https://`(
anti-SSRF basic — blocks `gopher://`, `ftp://`, `webcal://`, etc. that `esc_url_raw()`
would otherwise accept).
* Public REST endpoint `/abtest/v1/convert` now rate-limits each visitor IP to
60 conversions per minute (filterable via `abtest_convert_rate_limit_per_min`).
Returns HTTP 429 when exceeded. Prevents distributed flood from biasing experiment
statistics.
* PSR-4 autoloader rejects class names containing `..` defensively (anti-traversal
hardening).
* `.gitignore` extended with `.env`, `.env.*`, `wp-tests-config.php`, `*.local.
php`, `*.key`, `*.pem`, `*.p12`, `secrets.json` (preventive — none of these files
exist today).
* PHPCS false-positive annotations added on `file_get_contents()` calls reading
local files (4 spots) and on the intentional 5-minute Watcher cron interval.
#### 0.9.1
* Security hardening (post-audit): outbound webhook POSTs now pass `'sslverify'
=> true` explicitly so a third-party `http_request_args` filter can’t silently
downgrade SSL verification. Aligns with the explicit setting already in the GA4
integration.
* HTML import error message corrected — used to say “Only .html and .htm files
are accepted” even though .zip has been accepted since v0.7.0. Message now generated
from the live ALLOWED_EXTS constant and reports the rejected extension.
#### 0.9.0
* Multilingual support (WPML / Polylang): a single experiment with `test_url = /
promo/` now matches `/fr/promo/`, `/en/promo/`, `/de/promo/`, etc. The bundled`
MultiLanguage` helper auto-detects WPML/Polylang and strips the language prefix
from request paths before matching. Compound slugs (`pt-br`, `en-us`) supported.
Mid-path occurrences of a language slug (e.g. `/blog/fr/x/`) are NOT stripped—
only true URL prefixes.
* New filter `abtest_request_path` for custom multilingual setups: receives the
normalized request path, returns whatever you want the matcher to see. Documented
in README.
* Filter is opt-out for non-default behavior: `remove_filter('abtest_request_path',[\
Abtest\MultiLanguage::class, 'strip_language_prefix'])`.
#### 0.8.2
* RGPD data minimization: visitor_hash is now stored as 16 hex chars (64 bits)
instead of 64 chars (256 bits). Birthday-collision probability stays under 3e-
8 even at 1M visitors per experiment, dedup integrity preserved, and the smaller
surface harder to brute-force against IP+UA rainbow tables. DB schema bumped
to v1.3.0 — migration auto-truncates existing visitor_hash values via SUBSTRING
before the column ALTER (idempotent, runs before dbDelta).
* Privacy policy guide text updated to describe the 64-bit truncated hash.
#### 0.8.1
* Tested up to WordPress 6.9 (was 6.5). Local dev env (wp-env) and the wp-phpunit
test suite both bumped to 6.9.4.
* Fixed PHP notice on WP 6.7+ (“_load_textdomain_just_in_time was called incorrectly”)—
load_plugin_textdomain now runs on `init` priority 0 instead of `plugins_loaded`.
* Performance: `GET /wp-json/abtest/v1/stats` now runs a single batched SQL query
for N experiments instead of N individual queries (N+1 1). New public `Stats::
raw_counts_for_experiments()` powers both the REST endpoint and the admin list—
same SQL path everywhere.
#### 0.8.0
* Privacy & consent gating (GDPR): new “Require consent” toggle in Settings — when
on, the plugin sets no cookie and logs no event until the `abtest_visitor_has_consent`
filter returns true. Without consent, visitors silently see Variant A (same path
as out-of-target). Off by default, no breaking change.
* Native WordPress privacy guide content registered via `wp_add_privacy_policy_content()`—
find it under Settings Privacy Policy Guide Variolab – A/B Testing, ready
to paste into your privacy policy.
* README now has a Privacy & GDPR section with copy-paste filter snippets for Complianz,
CookieYes, and Cookiebot.
* New `Consent` helper class + 5 unit tests covering the 4 gate states (off, on
+true, on+false, on+null/missing filter).
#### 0.7.0
* HTML import accepts `.zip` archives — extracts CSS/JS/images to `wp-content/uploads/
abtest-templates/{slug}/`, rewrites relative asset URLs in the HTML so the page
renders with full styling (security: extension allowlist + path-traversal guard).
* Watch directory: drop or edit `index.html` files in `wp-content/uploads/abtest-
templates/{slug}/` from your IDE, SFTP, or cloud sync — WP-Cron syncs changed
files into pages every 5 minutes (or click “Scan now” in the Import HTML page).
Hash-based change detection skips unchanged files.
* URL targeting now matches query strings (subset semantics): `test_url = /promo/?
campaign=fb` matches visitor URL `/promo/?campaign=fb&utm_source=email`. Param
order is canonicalized.
* URL targeting accepts Unicode paths: `test_url = /promotion-été/` matches both
the raw and percent-encoded request paths.
* Validation regex updated to accept Unicode lowercase letters/digits (was ASCII-
only). HTML form `pattern=` constraint removed accordingly.
#### 0.6.1
* Targeting refinement: out-of-target visitors now silently see the baseline (Variant
A) instead of getting a 404 on custom URLs. They are NOT tracked — no cookie
set, no impression logged, no conversion script enqueued. Out-of-target visitors
on URLs that override an existing public page still fall through to that original
page (unchanged).
* The point: ad-paid traffic from outside your target audience (geo or device)
doesn’t waste clicks on 404s and doesn’t pollute your test stats either.
#### 0.6.0
* Targeting by device (mobile / tablet / desktop) and country (ISO codes).
* HTML import: drag-and-drop dropzone + sandboxed iframe preview before submit.
* Visitor device classified from User-Agent; country pulled from Cloudflare/Kinsta`
CF-IPCountry` header (and similar X-* headers), with a `abtest_visitor_country`
filter for custom geo plugins.
* Targeting check happens server-side before any cookie is set or impression logged—
out-of-target visitors fall through (no variant assigned).
* Admin/bot bypass mode is exempt from targeting so preview is independent of the
previewer’s device/country.
#### 0.5.0
* Multi-variant tests up to 4 variants (A/B/C/D) with equal split (1/N each).
* Stats engine supports pairwise comparisons vs baseline + Bonferroni-corrected
alpha.
* Schema migration v1.2.0 — auto-backfills `_abtest_variants` from legacy control_id/
variant_id pair.
* Admin form: dynamic variants list (add/remove rows up to MAX_VARIANTS).
* Experiments list: variants stacked vertically per row with lift + 95% CI vs baseline.
* CSV export extended with per-variant + pairwise columns.
* REST API stats response now includes `variants`, `comparisons`, `baseline`, `
best`, `alpha`.
* Back-compat: legacy `control_id`/`variant_id` accessors and meta still work;
legacy A/B keys still in compute() output.
#### 0.4.0
* URL-decoupled experiments — `test_url` independent from variant pages.
* State machine (DRAFT RUNNING PAUSED/ENDED) with Resume = duplicate semantics.
* Baseline mode (Variant B optional) and auto-downgrade on URL conflict.
* Replace running atomic swap action.
* HTML import Blank Canvas template (zero WP wrapper).
* Per-URL tracking scripts (Adwords, FB Pixel, Lemlist, etc.).
* Cache bypass (universal Cache-Control headers + WP Rocket + LiteSpeed + Kinsta
detection).
* Google Analytics 4 integration (Measurement Protocol).
* Generic webhook integration (Zapier, Mixpanel, Segment, Slack, n8n) with HMAC.
* REST API GET /wp-json/abtest/v1/stats with Application Password auth.
* 95% confidence interval for the lift, date range filter, Chart.js timeline.
* GitHub Actions CI (PHP 8.1/8.2/8.3 matrix) + release workflow + Dependabot.
#### 0.1.0
* Initial MVP — page-level A/B tests, internal tracking, cookie split, basic stats.
## Meta
* Version **0.15.0**
* Last updated **3 hours ago**
* Active installations **Fewer than 10**
* WordPress version ** 6.0 or higher **
* Tested up to **6.9.4**
* PHP version ** 8.1 or higher **
* Tags
* [a/b testing](https://wordpress.org/plugins/tags/ab-testing/)[analytics](https://wordpress.org/plugins/tags/analytics/)
[conversion](https://wordpress.org/plugins/tags/conversion/)[split testing](https://wordpress.org/plugins/tags/split-testing/)
* [Advanced View](https://wordpress.org/plugins/variolab-ab-testing/advanced/)
## Ratings
No reviews have been submitted yet.
[Your review](https://wordpress.org/support/plugin/variolab-ab-testing/reviews/#new-post)
[See all reviews](https://wordpress.org/support/plugin/variolab-ab-testing/reviews/)
## Contributors
* [ Guillaume Ferrari ](https://profiles.wordpress.org/lozit/)
## Support
Got something to say? Need help?
[View support forum](https://wordpress.org/support/plugin/variolab-ab-testing/)