Title: UTM Attribution for WooCommerce Author: StandaloneTech Published: May 4, 2026 Last modified: May 4, 2026 --- Search plugins ![](https://ps.w.org/utm-attribution-for-woocommerce/assets/banner-772x250.png?rev =3522872) ![](https://ps.w.org/utm-attribution-for-woocommerce/assets/icon-256x256.png?rev =3522872) # UTM Attribution for WooCommerce By [StandaloneTech](https://profiles.wordpress.org/standalonetech/) [Download](https://downloads.wordpress.org/plugin/utm-attribution-for-woocommerce.1.0.1.zip) * [Details](https://wordpress.org/plugins/utm-attribution-for-woocommerce/#description) * [Reviews](https://wordpress.org/plugins/utm-attribution-for-woocommerce/#reviews) * [Installation](https://wordpress.org/plugins/utm-attribution-for-woocommerce/#installation) * [Development](https://wordpress.org/plugins/utm-attribution-for-woocommerce/#developers) [Support](https://wordpress.org/support/plugin/utm-attribution-for-woocommerce/) ## Description **UTM Attribution for WooCommerce** helps you understand exactly which marketing campaigns drive traffic and sales on your WooCommerce store. It automatically captures standard UTM parameters (`utm_source`, `utm_medium`, ` utm_campaign`, `utm_term`, `utm_content`) the moment a visitor lands on your site. When that visitor places an order, the plugin attributes the purchase to the original UTM visit so you can see real revenue per campaign — without any third-party analytics service. #### Key Features * **Automatic UTM capture** — Records source, medium, campaign, term, and content on every tagged visit. * **WooCommerce order attribution** — Links orders to the visit that drove them using a secure, signed cookie. * **Revenue reporting** — See total visits, conversions, conversion rate, and revenue in one dashboard. * **Date range filter** — Filter by Today, Last 7 / 30 / 90 Days, This Year, or a custom date range. * **Performance chart** — Visualise visits and conversions over time with an interactive Chart.js graph. * **Top campaigns table** — Ranked list of campaigns by visits, conversions, and revenue generated. * **Visits & Conversions lists** — Paginated admin tables showing every captured visit and attributed order. * **Deduplication** — Optional `utm_site_id` parameter prevents the same click being recorded twice. * **Privacy-friendly** — IP addresses are SHA-256 hashed before storage; IP hashing can be disabled via filter. * **Developer-friendly** — Extensible via WordPress filters (`utm_attribution_user_capability`,` utm_attribution_cookie_lifetime_days`, `utm_attribution_enable_ip_hashing`, etc.). ## Installation 1. Upload the `utm-attribution-for-woocommerce` folder to the `/wp-content/plugins/` directory. 2. Activate the plugin through the **Plugins** menu in WordPress. 3. Make sure WooCommerce is installed and active. 4. Visit **UTM Attribution** in your WordPress admin menu to view your reports. ## FAQ ### Does this plugin require WooCommerce? Yes. Order attribution relies on WooCommerce order status hooks. The UTM capture and visit recording will still work without WooCommerce, but conversion data will not be collected. ### How does the plugin attribute an order to a visit? When a visitor arrives via a UTM-tagged URL, the plugin stores the visit ID in a signed, HttpOnly cookie (valid for 30 days by default). When an order reaches “processing” or “completed” status, the plugin reads that cookie and links the order to the original visit. ### Can I change how long the attribution cookie lasts? Yes. Use the `utm_attribution_cookie_lifetime_days` filter: ``` add_filter( 'utm_attribution_cookie_lifetime_days', function() { return 60; } ); ``` ### Are IP addresses stored? IP addresses are hashed with SHA-256 (salted with your WordPress auth key) before being stored. Raw IPs are never written to the database. You can disable IP hashing entirely: ``` add_filter( 'utm_attribution_enable_ip_hashing', '__return_false' ); ``` ### Can I change which order statuses trigger a conversion? Yes, use the `utm_attribution_conversion_order_statuses` filter: ``` add_filter( 'utm_attribution_conversion_order_statuses', function() { return array( 'completed' ); } ); ``` ## Reviews There are no reviews for this plugin. ## Contributors & Developers “UTM Attribution for WooCommerce” is open source software. The following people have contributed to this plugin. Contributors * [ StandaloneTech ](https://profiles.wordpress.org/standalonetech/) [Translate “UTM Attribution for WooCommerce” into your language.](https://translate.wordpress.org/projects/wp-plugins/utm-attribution-for-woocommerce) ### Interested in development? [Browse the code](https://plugins.trac.wordpress.org/browser/utm-attribution-for-woocommerce/), check out the [SVN repository](https://plugins.svn.wordpress.org/utm-attribution-for-woocommerce/), or subscribe to the [development log](https://plugins.trac.wordpress.org/log/utm-attribution-for-woocommerce/) by [RSS](https://plugins.trac.wordpress.org/log/utm-attribution-for-woocommerce/?limit=100&mode=stop_on_copy&format=rss). ## Changelog #### 1.0.1 – **Fix:-** Update chart.js to latest version. #### 1.0.0 * Initial release. ## Meta * Version **1.0.1** * Last updated **5 days ago** * Active installations **Fewer than 10** * WordPress version ** 6.4 or higher ** * Tested up to **6.9.4** * PHP version ** 7.4 or higher ** * Tags * [attribution](https://wordpress.org/plugins/tags/attribution/)[campaign tracking](https://wordpress.org/plugins/tags/campaign-tracking/) [conversions](https://wordpress.org/plugins/tags/conversions/)[UTM](https://wordpress.org/plugins/tags/utm/) [woocommerce](https://wordpress.org/plugins/tags/woocommerce/) * [Advanced View](https://wordpress.org/plugins/utm-attribution-for-woocommerce/advanced/) ## Ratings No reviews have been submitted yet. [Your review](https://wordpress.org/support/plugin/utm-attribution-for-woocommerce/reviews/#new-post) [See all reviews](https://wordpress.org/support/plugin/utm-attribution-for-woocommerce/reviews/) ## Contributors * [ StandaloneTech ](https://profiles.wordpress.org/standalonetech/) ## Support Got something to say? Need help? [View support forum](https://wordpress.org/support/plugin/utm-attribution-for-woocommerce/) ## Donate Would you like to support the advancement of this plugin? [ Donate to this plugin ](https://donate.stripe.com/fZeaFydax6NNfjWeVc)