Title: TrustPerks – USPs for WooCommerce Author: Anna Schneider Published: July 25, 2026 Last modified: July 25, 2026 --- Search plugins ![](https://ps.w.org/trustperks-usps-for-woocommerce/assets/banner-772x250.png?rev =3622534) ![](https://ps.w.org/trustperks-usps-for-woocommerce/assets/icon-256x256.png?rev =3622534) # TrustPerks – USPs for WooCommerce By [Anna Schneider](https://profiles.wordpress.org/anna_werner/) [Download](https://downloads.wordpress.org/plugin/trustperks-usps-for-woocommerce.1.0.0.zip) * [Details](https://wordpress.org/plugins/trustperks-usps-for-woocommerce/#description) * [Reviews](https://wordpress.org/plugins/trustperks-usps-for-woocommerce/#reviews) * [Installation](https://wordpress.org/plugins/trustperks-usps-for-woocommerce/#installation) * [Development](https://wordpress.org/plugins/trustperks-usps-for-woocommerce/#developers) [Support](https://wordpress.org/support/plugin/trustperks-usps-for-woocommerce/) ## Description Give your customers compelling reasons to buy right where the decision happens – on the product page. TrustPerks – USPs for WooCommerce lets you show short, icon- led selling points like “Free shipping from 50 €”, “30-day returns” or “Secure checkout”. **Lightweight by design.** Unlike its predecessor (Woo USP), this plugin loads ** no icon fonts at all**. Icons are inlined as tiny SVGs, and the only frontend asset is a ~0.5 KB stylesheet that is loaded exclusively on pages where USPs are actually displayed. Nothing else. No Font Awesome, no Linearicons, no Linecons. **Features** * Unlimited USPs with a curated set of crisp SVG icons. * Drag & drop sorting of your USPs. * Choose where the USPs appear on the product page (below title, price, short description, add-to-cart button, or product meta). * Override USPs per product category. * Override USPs per individual product. * Customizable icon color. * “Product USPs” block for the block editor. * `[trustperks_usps]` shortcode for any page or template. * Automatic one-click-free migration of existing Woo USP data (settings, per-product USPs, and a smart icon-font-to-SVG mapping). * Compatible with WooCommerce High-Performance Order Storage (HPOS). **Upgrading from Woo USP?** Simply install and activate this plugin. Your global USPs, icon color, and per-product USPs are picked up automatically; legacy icon-font choices are mapped to the closest SVG icon. If you placed the old `[woousp]` shortcode in any page or template, replace it with `[trustperks_usps]`. Once you have verified everything looks right, you can deactivate and delete Woo USP. ## Screenshots [⌊The settings page with drag & drop USP sorting and the SVG icon picker.⌉⌊The settings page with drag & drop USP sorting and the SVG icon picker.⌉[ The settings page with drag & drop USP sorting and the SVG icon picker. [⌊USPs displayed below the add-to-cart button on a single product page.⌉⌊USPs displayed below the add-to-cart button on a single product page.⌉[ USPs displayed below the add-to-cart button on a single product page. [⌊Per-product USPs on the product edit screen.⌉⌊Per-product USPs on the product edit screen.⌉[ Per-product USPs on the product edit screen. [⌊Per-category USPs on the category edit screen.⌉⌊Per-category USPs on the category edit screen.⌉[ Per-category USPs on the category edit screen. ## Blocks This plugin provides 1 block. * TrustPerks USPs Display the unique selling propositions configured in TrustPerks– USPs for WooCommerce. ## Installation 1. Upload the plugin files to `/wp-content/plugins/trustperks-usps-for-woocommerce`, or install the plugin through the WordPress plugins screen directly. 2. Activate the plugin through the “Plugins” screen. 3. Configure your USPs under Settings Product USPs. 4. Optionally override USPs on any product edit screen or product category edit screen. ## FAQ ### Where are the USPs shown? By default below the “Add to cart” button on single product pages. You can change the position under Settings Product USPs, or disable automatic insertion and place them manually with the block or shortcode. ### The USPs do not appear on my product page. Why? If your theme is a block theme that builds the product page from individual blocks, the classic WooCommerce hook this plugin uses may not run. Add the “Product USPs” block (or the `[trustperks_usps]` shortcode) to your single product template instead. ### Can I show different USPs per product or category? Yes. Product-specific USPs (product edit screen) win over category USPs (product category edit screen), which win over the global USPs. ### How do I change the order of my USPs? Drag the handle at the left of each row – on the settings page, on products, and on categories. ### Which icons are available? A curated set of 29 SVG icons (checkmarks, truck, package, shield, lock, credit card, returns, clock, phone, chat, star, heart, gift, and more). Developers can add their own via the `trustperks_icons` filter. ### Does this plugin slow down my shop? No. It loads a single ~0.5 KB stylesheet, and only on pages that actually render USPs. Icons are inline SVG – there are no icon fonts, no extra requests. ### I used Woo USP before. Do I have to reconfigure everything? No. On activation the plugin migrates your Woo USP settings and maps your icon-font choices to the new SVG icons. Please review the result under Settings Product USPs. ## Reviews There are no reviews for this plugin. ## Contributors & Developers “TrustPerks – USPs for WooCommerce” is open source software. The following people have contributed to this plugin. Contributors * [ Anna Schneider ](https://profiles.wordpress.org/anna_werner/) * [ con ](https://profiles.wordpress.org/conschneider/) [Translate “TrustPerks – USPs for WooCommerce” into your language.](https://translate.wordpress.org/projects/wp-plugins/trustperks-usps-for-woocommerce) ### Interested in development? [Browse the code](https://plugins.trac.wordpress.org/browser/trustperks-usps-for-woocommerce/), check out the [SVN repository](https://plugins.svn.wordpress.org/trustperks-usps-for-woocommerce/), or subscribe to the [development log](https://plugins.trac.wordpress.org/log/trustperks-usps-for-woocommerce/) by [RSS](https://plugins.trac.wordpress.org/log/trustperks-usps-for-woocommerce/?limit=100&mode=stop_on_copy&format=rss). ## Changelog #### 1.0.0 * Initial release. Successor of the “Woo USP” plugin. * Replaced all icon fonts with inline SVG icons – frontend payload reduced from ~300 KB to ~0.5 KB. * New: unlimited USPs with drag & drop sorting. * New: selectable position on the product page. * New: USPs per product category. * New: “Product USPs” block for the block editor. * New: `[trustperks_usps]` shortcode. * Automatic migration of Woo USP data, including icon mapping. * Security hardening: capability checks, nonces, escaping throughout. * Declared compatibility with WooCommerce HPOS. ## Meta * Version **1.0.0** * Last updated **10 hours ago** * Active installations **Fewer than 10** * WordPress version ** 6.2 or higher ** * Tested up to **7.0.2** * PHP version ** 7.4 or higher ** * Tags * [product page](https://wordpress.org/plugins/tags/product-page/)[trust](https://wordpress.org/plugins/tags/trust/) [usp](https://wordpress.org/plugins/tags/usp/)[woocommerce](https://wordpress.org/plugins/tags/woocommerce/) * [Advanced View](https://wordpress.org/plugins/trustperks-usps-for-woocommerce/advanced/) ## Ratings No reviews have been submitted yet. [Your review](https://wordpress.org/support/plugin/trustperks-usps-for-woocommerce/reviews/#new-post) [See all reviews](https://wordpress.org/support/plugin/trustperks-usps-for-woocommerce/reviews/) ## Contributors * [ Anna Schneider ](https://profiles.wordpress.org/anna_werner/) * [ con ](https://profiles.wordpress.org/conschneider/) ## Support Got something to say? Need help? [View support forum](https://wordpress.org/support/plugin/trustperks-usps-for-woocommerce/)