Title: TrueROAS AI Ad Attribution Author: trueroas Published: January 8, 2023 Last modified: March 25, 2026 --- Search plugins ![](https://ps.w.org/trueroas/assets/icon.svg?rev=3052015) # TrueROAS AI Ad Attribution By [trueroas](https://profiles.wordpress.org/trueroas/) [Download](https://downloads.wordpress.org/plugin/trueroas.4.1.zip) * [Details](https://wordpress.org/plugins/trueroas/#description) * [Reviews](https://wordpress.org/plugins/trueroas/#reviews) * [Development](https://wordpress.org/plugins/trueroas/#developers) [Support](https://wordpress.org/support/plugin/trueroas/) ## Description TrueROAS tracks your store orders and attributes results to the correct Meta/Google/ TikTok ad. Never miss an order again. Know exactly where your revenue came from. Leverage True Data to save ad spend and gain an extreme competitive advantage. Faster data updates enable you to test faster and scaling more predictably with the Promethean attribution model. All done using the new way to track ethically in a GDPR-friendly fashion. Save time by adding your product costs, and automatically, converting all different currencies into one, making it easier to see the whole picture. -Ad Tracking -Cost Tracking -Creative Breakdown -Product Analysis -Conversion Paths This app will allow TrueROAS get get orders and track the pageviews of your site, so that every order can be tracked down, so that you know exactly where your customers found you. ### Why TrueROAS Features 1. Attribute 100% Orders 2. Instant Data Updates 3. Tracking Made for WooCommerce Benefits * Stop wasting ad spend * Reduce testing ad spend by 63% * Trust your conversions Data Management * https://www.trueroas.com relies on order data to be able to track down which customer came from what source. This means that both customer and order details are stored. TrueROAS complies with GDPR, EU & NA privacy laws by encrypting and tokenizing all PII. To read more, check us out at trueroas.com or read up on our privacy policy here: https://trueroas.com/privacy-policy. ## FAQ ### How do I open the app? Go to https://app.trueroas.com. ## Reviews ![](https://secure.gravatar.com/avatar/b22cdedb67629f495539396341fb2098168b0d60bb0df04938935a33a2bfa03f? s=60&d=retro&r=g) ### 󠀁[It does really work!](https://wordpress.org/support/topic/it-does-really-work/)󠁿 [johnrg1980](https://profiles.wordpress.org/johnrg1980/) October 7, 2024 Having never trusted the data coming out of Meta and Google, getting a good clear picture on our ROAS was never easy. Then comes along TrueROAS, and makes it simple. The plugin doesn’t appear to add much overhead to the site which is very important, and the data feeds back seamlessly into their portal. ![](https://secure.gravatar.com/avatar/7f30a891ae9f3f0b47cda7e089a00f4e226cfbf4d8607493062075ce0b45b8a1? s=60&d=retro&r=g) ### 󠀁[Very usefull plugin](https://wordpress.org/support/topic/very-usefull-plugin-167/)󠁿 [viberlife](https://profiles.wordpress.org/viberlife/) October 6, 2024 Very good to be able to track correctly roas as often different platforms often overestimate their conversion. Above all, you can now see what total ROAS you have if you use both meta ads and google ads, as TrueRoas ensures that only one platform can be attributed as the source of conversion. ![](https://secure.gravatar.com/avatar/2cde868c6378ed5117c68aeab7b49c0ff833b5a510f813150fb6d8649ca2ffd8? s=60&d=retro&r=g) ### 󠀁[Awesome!](https://wordpress.org/support/topic/awesome-10377/)󠁿 [acker007](https://profiles.wordpress.org/acker007/) October 4, 2024 Works really well! [ Read all 3 reviews ](https://wordpress.org/support/plugin/trueroas/reviews/) ## Contributors & Developers “TrueROAS AI Ad Attribution” is open source software. The following people have contributed to this plugin. Contributors * [ trueroas ](https://profiles.wordpress.org/trueroas/) [Translate “TrueROAS AI Ad Attribution” into your language.](https://translate.wordpress.org/projects/wp-plugins/trueroas) ### Interested in development? [Browse the code](https://plugins.trac.wordpress.org/browser/trueroas/), check out the [SVN repository](https://plugins.svn.wordpress.org/trueroas/), or subscribe to the [development log](https://plugins.trac.wordpress.org/log/trueroas/) by [RSS](https://plugins.trac.wordpress.org/log/trueroas/?limit=100&mode=stop_on_copy&format=rss). ## Changelog #### 4.1 Fix Meta Pixel catalog match rate for variable products. All pixel events (AddToCart, InitiateCheckout, AddPaymentInfo) now send the parent product ID instead of the variation ID, ensuring proper matching with product catalog feeds and enabling Dynamic Ads to work correctly. #### 4.0 Migrate all endpoints from trueroas.io to trueroas.com. Fix fbc/fbp cookie reading to fall back to TrueROAS-stored cookies when Facebook native cookies are unavailable. Add broader AddToCart button detection for non-standard WooCommerce themes. Improve Meta Conversions API event match quality. #### 3.9 Add Facebook click ID (fbc) and browser ID (fbp) tracking for improved ad attribution. Capture fbclid from landing URLs, persist tracking data across sessions via cookies and WC session, send fbc/fbp/fbclid headers with order webhooks, store tracking data on order meta as backup. #### 3.8 Fix excessive API calls during checkout. Replace woocommerce_update_order hook ( fired ~10x per order) with woocommerce_order_status_changed (fires only on actual status transitions). Add deduplication guards to prevent duplicate order and customer API calls. Cap customer order history query to 100 records. #### 1.0 first commit #### 1.1 Webhook fixes#1 #### 1.2 Webhook fixes#2 #### 1.3 Webhook fixes#3 #### 1.4 Change URL to TrueROAS.io #### 1.5 Add logo Icon #### 1.6 Added Setup Page #### 1.7 Revert to 1.4 #### 1.8 Go back to 1.7 with the admin file #### 1.9 Order status changed webhook #### 2.0 Directory logo and more webhook data. #### 2.1 Small fix #### 2.2 Small fix #### 2.3 Add line items and status + try catch #### 2.4 add product name and price #### 2.5 remove errors caused by wrong arguments #### 2.6 catch call function #### 2.7 Add request header for customer trueroas uuid #### 2.8 Add request header for customer trueroas uuid #### 2.9 Minor updates #### 3.0 Improve load time #### 3.1 No change #### 3.2 More attribution data #### 3.3 Get more customer data for new ROAS new CPA etc. #### 3.4 Get more customer data to customers collection. #### 3.7 Facebook Pixel hardening: prevent undefined values in event data, add currency fallbacks, disable-other-pixels warning in admin, tested up to WordPress 6.9.1. #### 3.6 Add Facebook Pixel integration with WooCommerce event tracking (PageView, ViewContent, AddToCart, InitiateCheckout, Purchase). New admin settings page for enabling and configuring Facebook Pixel. #### 3.5 Collect currency accurately ## Meta * Version **4.1** * Last updated **4 weeks ago** * Active installations **200+** * WordPress version ** 2.0 or higher ** * Tested up to **6.9.4** * PHP version ** 7.0 or higher ** * Tags * [attribution](https://wordpress.org/plugins/tags/attribution/)[facebook](https://wordpress.org/plugins/tags/facebook/) [google](https://wordpress.org/plugins/tags/google/)[Tiktok](https://wordpress.org/plugins/tags/tiktok/) * [Advanced View](https://wordpress.org/plugins/trueroas/advanced/) ## Ratings 5 out of 5 stars. * [ 3 5-star reviews ](https://wordpress.org/support/plugin/trueroas/reviews/?filter=5) * [ 0 4-star reviews ](https://wordpress.org/support/plugin/trueroas/reviews/?filter=4) * [ 0 3-star reviews ](https://wordpress.org/support/plugin/trueroas/reviews/?filter=3) * [ 0 2-star reviews ](https://wordpress.org/support/plugin/trueroas/reviews/?filter=2) * [ 0 1-star reviews ](https://wordpress.org/support/plugin/trueroas/reviews/?filter=1) [Your review](https://wordpress.org/support/plugin/trueroas/reviews/#new-post) [See all reviews](https://wordpress.org/support/plugin/trueroas/reviews/) ## Contributors * [ trueroas ](https://profiles.wordpress.org/trueroas/) ## Support Got something to say? Need help? [View support forum](https://wordpress.org/support/plugin/trueroas/) ## Donate Would you like to support the advancement of this plugin? [ Donate to this plugin ](https://www.trueroas.com/)