Title: Trackless
Author: dominikshaim
Published: <strong>June 15, 2026</strong>
Last modified: June 15, 2026

---

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![](https://ps.w.org/trackless/assets/banner-772x250.png?rev=3573201)

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# Trackless

 By [dominikshaim](https://profiles.wordpress.org/dominikshaim/)

[Download](https://downloads.wordpress.org/plugin/trackless.1.1.5.zip)

 * [Details](https://wordpress.org/plugins/trackless/#description)
 * [Reviews](https://wordpress.org/plugins/trackless/#reviews)
 *  [Installation](https://wordpress.org/plugins/trackless/#installation)
 * [Development](https://wordpress.org/plugins/trackless/#developers)

 [Support](https://wordpress.org/support/plugin/trackless/)

## Description

Trackless measures your site’s traffic — and, on WooCommerce stores, your real revenue
and margin — entirely server-side. No cookies, no JavaScript snippet, no consent
banner slowing your pages down. You read the reports in your Trackless account dashboard.

**How visitors are counted (privacy by design):**

 * The visitor key is a daily-rotating HMAC-SHA256 hash of IP + User-Agent + day,
   keyed with a secret salt that exists only on your server. It cannot be reversed
   and changes every day.
 * The raw IP address is never stored and never transmitted — only a keyed hash.
 * Global Privacy Control (the `Sec-GPC` browser signal) is honoured: opted-out 
   visitors are not tracked at all.
 * No data is written to the visitor’s browser — no cookies, no localStorage, no
   fingerprinting scripts.

**What it measures:**

 * Visits and sessions with source / medium / campaign and a GA4-style channel group
 * Page views and events: product view, category view, search, add to cart, cart,
   checkout, 404
 * Device, browser, OS, country and language (one row per visitor per day)
 * With WooCommerce: orders, revenue, refunds, payment and shipping methods, first-
   order flag, order attribution (WooCommerce 8.5+ Order Attribution), ordered items—
   including per-unit purchase cost for margin reporting if you store it (`_wc_cog_cost`,`
   _alg_wc_cog_cost`, `_cost` or the `trackless_wholesale_price` filter)

Events are collected into a small queue table in your own database and flushed once
a day via WP-Cron (or manually with the “Send now” button). The delivery is HMAC-
SHA256 signed and idempotent, so retries are safe.

WooCommerce is optional: on a plain WordPress site you get cookieless web analytics;
with WooCommerce you also get the e-commerce metrics.

#### External service: Trackless (please read)

This plugin is a connector for **Trackless** (https://trackless.cz), a hosted analytics
service. It is **not** a standalone statistics plugin — the reports live in your
Trackless account, and the plugin sends data to the service’s ingest endpoint at`
https://trackless.cz/ingest`.

**When data is sent:** only after you enter your API key **and** explicitly tick
the Data Processing Agreement (DPA) consent checkbox in the plugin settings. Until
you do both, the plugin collects and sends nothing.

**What is sent (once a day, HMAC-signed):**

 * Anonymous traffic aggregates: hashed visitor identifiers (keyed HMAC, daily-rotating),
   hashed IPs, page URLs, referrers, UTM parameters and click IDs, device/browser/
   OS, country code, language
 * With WooCommerce: order data including order ID, totals and refunds (amounts),
   currency, payment method, shipping method, order status, attribution, and line
   items with prices and (if configured) per-unit purchase costs
 * Site metadata: site name, domain, timezone, currency, order statuses, product
   categories, carriers, payment gateway names

**Terms and pricing:** Trackless is a paid service with a 30-day free trial; you
need a Trackless account and API key to use this plugin.

 * Terms of Service: https://trackless.cz/en/obchodni-podminky
 * Data Processing Agreement (DPA): https://trackless.cz/en/zpracovatelska-smlouva

## Screenshots

[⌊Plugin settings — paste your API key, agree to the Data Processing Agreement, 
and fine-tune self-referral domains. Excluded IP addresses are managed in your Trackless
account and applied automatically. Nothing is collected or sent until you opt in.⌉⌊
Plugin settings — paste your API key, agree to the Data Processing Agreement, and
fine-tune self-referral domains. Excluded IP addresses are managed in your Trackless
account and applied automatically. Nothing is collected or sent until you opt in
.⌉[

Plugin settings — paste your API key, agree to the Data Processing Agreement, and
fine-tune self-referral domains. Excluded IP addresses are managed in your Trackless
account and applied automatically. Nothing is collected or sent until you opt in.

[⌊Status panel — see how many events are queued and when traffic and orders were
last sent, and flush the queue immediately with the "Send now" button.⌉⌊Status panel—
see how many events are queued and when traffic and orders were last sent, and flush
the queue immediately with the "Send now" button.⌉[

Status panel — see how many events are queued and when traffic and orders were last
sent, and flush the queue immediately with the “Send now” button.

[⌊Guided setup — until your API key is in place, a one-step reminder links straight
to the Trackless settings.⌉⌊Guided setup — until your API key is in place, a one-
step reminder links straight to the Trackless settings.⌉[

Guided setup — until your API key is in place, a one-step reminder links straight
to the Trackless settings.

[⌊Example dashboard in your Trackless account (sample data): traffic, revenue, margin
and conversion, an order-based pricing band, and GA4 channel groups — the reports
this plugin feeds.⌉⌊Example dashboard in your Trackless account (sample data): traffic,
revenue, margin and conversion, an order-based pricing band, and GA4 channel groups—
the reports this plugin feeds.⌉[

Example dashboard in your Trackless account (sample data): traffic, revenue, margin
and conversion, an order-based pricing band, and GA4 channel groups — the reports
this plugin feeds.

## Installation

 1. Install the plugin from the WordPress.org directory (Plugins  Add New  search for“
    Trackless”), or upload the ZIP via Plugins  Add New  Upload Plugin. Activate it.
 2. Create a Trackless account at https://trackless.cz (30-day free trial) and copy
    your API key from Account management.
 3. Go to Settings  Trackless, paste the API key, tick “Enable data collection and 
    sending” and confirm the Data Processing Agreement. Save.
 4. (Optional) Click “Send now” to deliver the first batch immediately; afterwards 
    data is sent automatically once a day via WP-Cron.

## FAQ

### Does it work without WooCommerce?

Yes. On a plain WordPress site you get the full cookieless traffic analytics (visits,
sources, pages, devices, countries). WooCommerce only adds the e-commerce part: 
orders, revenue, margin and product events.

### Do I need a cookie consent banner for this plugin?

The plugin itself stores nothing in the visitor’s browser — no cookies, no localStorage—
and only ever processes a keyed, daily-rotating hash instead of raw identifiers.
So this plugin does not give you a reason to add a consent banner. (Whether the 
rest of your site needs one is a separate question, and this is not legal advice.)

### What about Global Privacy Control and Do Not Track?

Global Privacy Control (`Sec-GPC: 1`) is honoured: such visitors are not tracked
at all. The deprecated Do Not Track signal is intentionally ignored, matching common
industry practice.

### Will it slow down my site?

No measurable effect. A page view costs one INSERT into a local queue table — there
is no JavaScript, no external request during the visit. Everything is sent to Trackless
once a day in the background (WP-Cron).

### Do I need a Trackless account? Is it free?

You need an account at https://trackless.cz — the plugin is only a connector to 
the Trackless service. The service is paid, with a 30-day free trial; see the pricing
on the website.

## Reviews

There are no reviews for this plugin.

## Contributors & Developers

“Trackless” is open source software. The following people have contributed to this
plugin.

Contributors

 *   [ dominikshaim ](https://profiles.wordpress.org/dominikshaim/)

“Trackless” has been translated into 1 locale. Thank you to [the translators](https://translate.wordpress.org/projects/wp-plugins/trackless/contributors)
for their contributions.

[Translate “Trackless” into your language.](https://translate.wordpress.org/projects/wp-plugins/trackless)

### Interested in development?

[Browse the code](https://plugins.trac.wordpress.org/browser/trackless/), check 
out the [SVN repository](https://plugins.svn.wordpress.org/trackless/), or subscribe
to the [development log](https://plugins.trac.wordpress.org/log/trackless/) by [RSS](https://plugins.trac.wordpress.org/log/trackless/?limit=100&mode=stop_on_copy&format=rss).

## Changelog

#### 1.1.5

 * Bot/crawler detection now runs server-side in Trackless: the plugin forwards 
   the visitor’s User-Agent and the app decides what is a bot, so the rule is identical
   across every site and module and is updated centrally without a plugin release.
   The local bot User-Agent list and the central bot-pattern sync have been removed.
 * Excluded IP addresses are now configured only in Trackless (Můj účet). The local
   excluded-IP field has been removed; the plugin applies the centrally managed 
   list it receives via the ingest response (single addresses and CIDR ranges, IPv4
   and IPv6). The IP match still runs on your server, because that is the only place
   the real visitor IP is seen — Trackless itself only ever receives a salted, irreversible
   hash.

#### 1.1.4

 * Bot/crawler filter is now managed centrally in your Trackless account: the User-
   Agent list you keep there is applied automatically by the plugin (taking precedence
   over the local default). One place to maintain it across all your sites; your
   local list is kept as a fallback.

#### 1.1.3

 * Excluded IP addresses now also accept CIDR ranges (IPv4 and IPv6), not just single
   addresses.
 * IP addresses you exclude centrally in your Trackless account are now applied 
   by the plugin automatically, alongside your local list. Your local list is kept.

#### 1.1.2

 * Expanded the default bot User-Agent filter to match the PrestaShop module: SEO
   crawlers, monitoring/uptime services, headless browsers and common HTTP libraries
   are now filtered out by default, for cleaner human-only stats. Any custom list
   you saved is kept.

#### 1.1.1

 * New setting: Excluded domains (self-referral) — return visits from payment gateways
   keep their original source. Pre-filled with common gateways.
 * New setting: Filtered robots (User-Agent) — the bot filter is now editable.
 * Clearer wording of the developer-only multi-currency note.

#### 1.1.0

 * Internationalization: all user-facing strings are translatable (text domain `
   trackless`), English source strings, bundled Czech and Slovak (cs_CZ, sk_SK) 
   translations.
 * readme rewritten for the WordPress.org plugin directory, including the external-
   service disclosure.
 * Hardening pass: stricter capability checks (`manage_options` on save and send),
   escaping of all admin output, sanitization of all inputs, fuller uninstall cleanup(
   salt, transients, cron).

#### 1.0.1

 * Visitor fingerprint and IP hash switched to keyed HMAC-SHA256; the order `ip_hash`
   now uses the identical construction as the tracker (cross-day attribution join).
 * Fix: corrupt queue rows are deleted on fetch instead of being re-scanned forever.
 * Fix: `trackless_conversion_rate` filter values NAN/INF are clamped to 1.
 * Fix: X/Twitter is matched exactly (x, x.com, t.co) — sources merely containing
   the letter “x” are no longer classified as social.
 * Fix: plain HTTP clients (curl, wget, python-requests) are treated as bots and
   not tracked.
 * Fix: 3-letter geo header country codes (e.g. AUT) are skipped instead of being
   cut to a different country’s 2-letter code.

#### 1.0.0

 * Initial release: cookieless server-side traffic analytics; with WooCommerce also
   orders, revenue and margin.

## Meta

 *  Version **1.1.5**
 *  Last updated **9 hours ago**
 *  Active installations **Fewer than 10**
 *  WordPress version ** 6.2 or higher **
 *  Tested up to **7.0**
 *  PHP version ** 7.4 or higher **
 *  Languages
 * [Czech](https://cs.wordpress.org/plugins/trackless/) and [English (US)](https://wordpress.org/plugins/trackless/).
 *  [Translate into your language](https://translate.wordpress.org/projects/wp-plugins/trackless)
 * Tags
 * [analytics](https://wordpress.org/plugins/tags/analytics/)[cookieless](https://wordpress.org/plugins/tags/cookieless/)
   [privacy](https://wordpress.org/plugins/tags/privacy/)[statistics](https://wordpress.org/plugins/tags/statistics/)
   [woocommerce](https://wordpress.org/plugins/tags/woocommerce/)
 *  [Advanced View](https://wordpress.org/plugins/trackless/advanced/)

## Ratings

No reviews have been submitted yet.

[Your review](https://wordpress.org/support/plugin/trackless/reviews/#new-post)

[See all reviews](https://wordpress.org/support/plugin/trackless/reviews/)

## Contributors

 *   [ dominikshaim ](https://profiles.wordpress.org/dominikshaim/)

## Support

Got something to say? Need help?

 [View support forum](https://wordpress.org/support/plugin/trackless/)