Earn more ad revenue fast! TalkAhead's new turnkey advertising platform called Sponsored Comments. Free and easy to implement and manage.
Any publisher that seeks to engage its readership will benefit from the TalkAhead platform. That includes publishers of news portals, review sites, non profit sites...
Sponsored Comments enable advertisers to respond to the content of an article without having to resort to "astroturfing" (posing as a consumer writing a response in the readers' comments section). Prior to Sponsored Comments, there was no channel or mechanism for advertisers to respond to, refute, confirm or elaborate on the content of an article other than sending a letter to the editor (letters that appear in a separate area from the original article). TalkAhead has changed that with the introduction of the Sponsored Comment platform. Another benefit is that Sponsored Comments are true conversation starters. The goal of social marketing is to start conversations with customers, and Sponsored Comments let advertisers do just that.
Click-through rates for Sponsored Comments are in the range of 0.5% to 2.5%. Because Sponsored Comments are tightly correlated to the content of an article, they tend to receive very high click-through rates.
The billing model is determined by the publisher. Publishers may choose from CPM. CPC, or CPT (cost per time). They may opt for a flat rate, or let advertisers bid. Moreover, publishers may opt for multiple pricing models throughout their site or sites.
Sponsored Comments may be sold via any combination of those sales channels: