Title: Sugata（姿）
Author: mukuro696
Published: June 19, 2026
Last modified: June 19, 2026
---
Search plugins
# Sugata（姿）
By [mukuro696](https://profiles.wordpress.org/mukuro696/)
[Download](https://downloads.wordpress.org/plugin/sugata.1.0.1.zip)
* [Details](https://wordpress.org/plugins/sugata/#description)
* [Reviews](https://wordpress.org/plugins/sugata/#reviews)
* [Installation](https://wordpress.org/plugins/sugata/#installation)
* [Development](https://wordpress.org/plugins/sugata/#developers)
[Support](https://wordpress.org/support/plugin/sugata/)
## Description
Sugata (姿, meaning “figure” or “presence”) helps WordPress company sites output
their organization information as accurate **JSON-LD structured data (Schema.org)**—
content that search engines and AI search / LLM systems can read.
Many SEO plugins are either too complex or rely on automatic generation, which makes
it surprisingly hard to express your own, company-specific information correctly.
Sugata focuses on **“learn less, set up faster”**, so that even small businesses
without a dedicated web person can configure the Organization schema without getting
lost.
The result is a clear “presence” for your company in digital space — a form that
search engines and AI can correctly understand as _who this company is_.
Structured data is infrastructure: it helps machines understand your site, but whether
and how it appears in search results or AI answers is decided by Google and other
services. Sugata’s job is to express your information correctly — what happens next
is up to them.
**Note:** The plugin’s admin interface is currently in Japanese, as it is aimed
at companies in Japan.
#### Free features
* Settings page for company information (Organization) — a single admin menu screen
* Company name / legal name / alternate name / description / site URL / logo /
founding date / email / phone
* Japanese Corporate Number (法人番号, 13 digits) output as Organization `identifier`—
a strong signal for uniquely identifying the company
* Multiple official social/related URLs (sameAs) — signals that help search engines
and AI identify your company
* Address (PostalAddress) and contact point (ContactPoint)
* WebSite schema (site name & URL) output on the front page, for the “site name”
feature in search results
* Output written to the front page `` as `application/ld+json` (Organization
is front-page only, following Google’s recommendation)
* Empty fields are excluded — clean JSON-LD
* Live preview of the generated JSON-LD
* One-click “Import from WordPress” (site title, tagline, logo) into empty fields
* Each entity gets an `@id` (#organization / #website) and WebSite references Organization
as its publisher
#### Roadmap
* Multiple locations / departments (branches, sales offices)
* Product / Service schema with repeatable “specification” fields
* Automatic structuring of category pages (CollectionPage)
* Input assistance and validation
* Full localization of the admin UI (e.g. an English locale) — the plugin is already
translation-ready (text domain `sugata`, bundled .pot)
## Screenshots
[⌊The company information (Organization) settings page: input status at the top,
per-field help, and the "Import from WordPress" button.⌉⌊The company information(
Organization) settings page: input status at the top, per-field help, and the "Import
from WordPress" button.⌉[
The company information (Organization) settings page: input status at the top, per-
field help, and the “Import from WordPress” button.
[⌊Live preview of the generated JSON-LD (Organization and WebSite).⌉⌊Live preview
of the generated JSON-LD (Organization and WebSite).⌉[
Live preview of the generated JSON-LD (Organization and WebSite).
## Installation
1. Upload and activate the plugin.
2. Open the “Sugata” menu in the admin.
3. Enter your company name (required) and any other information you know, then save.
4. View your site source and check the `