Track inbound subscriber traffic in Google Analytics. Adds Google Analytics campaign tracking parameters to URLs in your RSS feeds.
Because you want to track how much traffic is attributed to your feeds and what subscribers do on your site.
Splices some Google Analytics campaign tags into your RSS permalinks automatically. Keep reading if that didn't make sense :)
A free service from Google that tracks your visitors. See Google Analytics page for information and to signup.
Attaching parameters to a URL that tell Google specific information about a visitor. See this blog post for a helpful explanation.
Not really. Google Analytics keeps campaign tracking under a separate category. Choose "Campaigns" on the left-side navigation inside Google Analytics.